I still disagree. The BRZ might seem overpriced for what it is if you base your opinion on the BRZ Limited. The BRZ Premium isn't that much more than the FR-S (and personally I feel that the ~$1,400 premium over it is justified), though remember that that car is something completely new that doesn't share too much with any other cars. It's been compared to the Civic Si, but remember that a lot of the car, inside and out, shares much of it with the entire Civic lineup, so there will obviously be a price difference between the two.