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Old 11-14-2019, 12:35 PM   #7
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Join Date: Oct 1999
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Originally Posted by godfather2112 View Post
Stupid question but is this measuring the happiness of customers during the sales process at a specific dealer?
The J.D. Power U.S. Sales Satisfaction Index (SSI) StudySM provides a comprehensive analysis of the new-vehicle purchase experience from the customer perspective. ... The study provides insights into customer needs and expectations and provides recommendations for improving the sales process.

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