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Old 11-19-2019, 10:41 AM   #102
Shik
NASIOC Supporter
 
Member#: 132
Join Date: Jul 1999
Chapter/Region: Tri-State
Location: PA
Vehicle:
2006 GT Ltd 5spd sdn
'15 WRX 6spd CWP, '02 WRX

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Quote:
Originally Posted by Bansheeboy11 View Post
I think everyone would enjoy that more that the ARX series
Almost everyone.

I guess SOA has to appeal to the masses, and right now in the US, the Subaru enthusiast is "10,000 horsepower, wide-body everything" that would probably love to see Travis Pastrana backflip a Subaru.

The average age of a WRX owner according to JD Power is 35 with a household income of almost $100k. Curious how close that is to the NitroCircus demographic. Surely, their almost 3 million IG followers is persuasive for any corporation spending money.

But in the end, there has to be a return-on-investment at some point. WRX and STi sales have been trending downward since 2016. SOA has also discontinued many of the STi parts available for the previous generations of WRX and has seemingly chosen not to sell any new STi parts for the VA cars through their dealers. It looks as though there is a disconnect between all of these "followers" on social media, and the people who actually spend money buying these cars and parts from Subaru of America.

Best of luck to SOA and their new endeavours.
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