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Old 05-09-2020, 12:08 AM   #70
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Join Date: Mar 2003
Location: Southern California
2006 Evolution IX
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Originally Posted by Skunkers View Post
Speaking for myself, I think brand heritage is important. I also think having a no-compromise flagship to inspire the rest of the lineup is also perhaps even more important. With those things in mind, my personal preference would be to keep the GT-R as a Nissan regardless of what direction they take it. I do believe Infiniti should also have a flagship, ideally maybe something like the GT-R-powered Eau Rouge concept they did a few years ago; but I would envision it as it's own bespoke flagship model, not a Q50 trim.
I agree, and I was one of the people saying that the GT-R had to be a Nissan, and it was. But that was back in 2007 and when the GT-R was $70k. In 2020 when the GT-R costs around $110k, the brand heritage is harder to sell. People here who weren't JDM heads in the 90s but like cars have had over a decade to learn what the GT-R is, and they now know, so it's less important to keep branding it as a Nissan, if they want to keep charging six figures for it, especially if they focus more on GT-R emblems like I suggested.

It's different for a car like the Supra, which is being sold for $50k and not totally out of place inside a Toyota dealership, plus the Supra was well-known here as a Toyota for the previous generations.
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