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Old 03-17-2011, 01:01 PM   #1
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Default Former BMW designer Bangle takes on new task of designing Samsung gadgets

Korean consumer electronics company Samsung is said to be the new home of former BMW designer Chris Bangle. He is most recognized for his work on the E65 7-Series but claims credit for the styling of many recent models from BMW such as the original X5 crossover, E90/E92 3-Series, the Z4 Roadster, and the new 1-Series. The E65 was criticized for its bulbous styling and “Bangle Butt” trunk but it had become BMW’s best-selling 7-Series to date.

The model took a mid-cycle facelift to make the look more subtle but throughout its six-year product cycle, it had remained a polarizing design. Bangle subscribed to the Deconstructivist design philosophy, which focuses on the manipulation of surface areas with non-rectilinear shapes.
Samsung is mostly known for its televisions and mobile phones but it has begun to expand into the tablet computer market with its Galaxy Tab line. Samsung’s move to hire Bangle points to its intention to be considered as a design leader.

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