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Old 04-04-2019, 05:42 AM   #1
AVANTI R5
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The all-new Jeep Wrangler (JL) was getting hammered on the wholesale market. Simply put, their values were not holding up at auction. This includes both the Rubicon and Sahara variants.

In comparison, the JK Wrangler was still maintaining its value. This is how bad it's gotten: Dealers are discounting all-new JLs to the tune of $8,000 in SoCal and these vehicles are still not moving quickly enough.

A JL sat on Craigslist for three months and it only received a handful of calls from interested buyers. Consider this: It was the only 2018 JL in the SoCal region for sale on Craigslist.

?

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Old 04-04-2019, 07:12 AM   #2
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1. The forever taking , Introduction of the Gladiator Truck for those who have been waiting.

2. Price (I bought a New 2006 Sport with A/C and Cruise for $24,500 in ‘06) New ’18 2door base is $28,900, with A/C $32,100 before any options.

3, Dealers ordering highly optioned packages and limited editions, that off road enthusiasts don’t want and not stocking strippers (see 2)

4. People that think Bigger means better, it was the last of the last hardcore off-road vehicles, they tried to cram “luxury” into just to have the removable top. The result are a leaking top, loud, very off road capable vehicle most people don’t truly want to live with on a daily basis.

Summary- People think because they spent near $60k on a loaded out Rubicon/Sahara they’re Getting a convertible Tahoe/Sequoia/Explorer; and find out very quickly; lipstick on a mountain goat does not a luxury vehicle make.
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Old 04-04-2019, 07:32 AM   #3
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Originally Posted by Blktrax View Post
Summary- People think because they spent near $60k on a loaded out Rubicon/Sahara they’re Getting a convertible Tahoe/Sequoia/Explorer; and find out very quickly;
Bingo. All the modern touches inside doesn't change the characteristics of a Jeep. If you're not going offroading, there's really no good reason to have one. Some people say snow, but to counter that, AWD and lower to the ground is still arguably better.

--kC
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Old 04-04-2019, 09:33 AM   #4
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Based on a discussion with my JL Rubicon owning technician at the office, the JL sucks because it takes tools and forever to drop the windshield. Gladiator is redesigned with a couple of hand latches to release the windshield. Will be much better.
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Old 04-04-2019, 11:13 AM   #5
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I love the Wrangler for the vehicle it is; but, can not seem to grasp the price on one. Never really have. I understand "demand" drives price; but, like mentioned before, unless you are ACTUALLY using the vehicle, I just can't see having one. BIG price. THIRSTY motors. Not the safest vehicles on the road. I've responded to just 3 accidents in my career involving a Wrangler. They didn't fair well with 2 of them including ejections. Amazingly, though, one of those ejections actually probably saved them. Love the idea but just a big NOPE from me. Maybe others are seeing something similar and finally realizing they "shouldn't" be worth that much?
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Old 04-04-2019, 11:40 AM   #6
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such is fashion and fads and changing demographics and what is desirable today
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Old 04-04-2019, 11:45 AM   #7
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Quote:
Originally Posted by KC View Post
Some people say snow, but to counter that, AWD and lower to the ground is still arguably better.

--kC
We got hammered here in the city this year with snow. One morning I was on my way to the gym and passed a Jeep stuck on a relatively steep hill. I trucked on past, not one TC light going off. I just LOL'd as I drove past him on the way to, and from, the gym. Probably pretty deflating to watch a little golf show him up... I thought about offering a tow, but thought that might be like rubbing salt in the wound.
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Old 04-15-2019, 10:30 AM   #8
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Old 04-15-2019, 11:14 AM   #9
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Quote:
Originally Posted by Blktrax View Post
1. The forever taking , Introduction of the Gladiator Truck for those who have been waiting.

2. Price (I bought a New 2006 Sport with A/C and Cruise for $24,500 in ‘06) New ’18 2door base is $28,900, with A/C $32,100 before any options.

3, Dealers ordering highly optioned packages and limited editions, that off road enthusiasts don’t want and not stocking strippers (see 2)

4. People that think Bigger means better, it was the last of the last hardcore off-road vehicles, they tried to cram “luxury” into just to have the removable top. The result are a leaking top, loud, very off road capable vehicle most people don’t truly want to live with on a daily basis.

Summary- People think because they spent near $60k on a loaded out Rubicon/Sahara they’re Getting a convertible Tahoe/Sequoia/Explorer; and find out very quickly; lipstick on a mountain goat does not a luxury vehicle make.
Pretty much Nailed it.
On top of all that it's just not different enough to entice JK owners to trade in.
I'm not trading my paid off one for a $35-$50k new one just because the dash is different and the windshield folds with 4 bolts instead of 16.
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Old 04-16-2019, 07:09 AM   #10
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The other comparison here, if anyone has watch Hoovies Garage, he’s ordering a Launch Edition ; Rubicon Only gladiator truck for $60k.....

How in any way for someone who needs a small truck ; is this worth 20k more than a TRD Off-Road (not pro) Tacoma Double Cab Long Bed.

The Core Jeep enthusiasts (myself included) want a 2 door sport long bed Comanche Replacement for about 30k.

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Old 04-16-2019, 12:48 PM   #11
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Like all things used it is supply and demand that drives prices. With heavily discounted new ones it makes no sense to pay as much or more for a used one.

I also agree that Fiat/Jeep has the price of these things so high. Especially with any type of options and Jeeps option everything. Hardly anything at all on the base model.
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Old 04-16-2019, 03:08 PM   #12
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Quote:
Originally Posted by thill View Post
Like all things used it is supply and demand that drives prices. With heavily discounted new ones it makes no sense to pay as much or more for a used one.

I also agree that Fiat/Jeep has the price of these things so high. Especially with any type of options and Jeeps option everything. Hardly anything at all on the base model.
Can you blame them though?


Jeep is a single line car maker


Do they offer anything outside the Wrangler? Nobody cares.
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Old 04-17-2019, 10:26 AM   #13
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The reason for the drop in sales as compared to last year is that both JK and JL were manufactured and sold at the same time for all of last year. That has stopped recently, with only the JL being sold now.
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Old 04-17-2019, 12:04 PM   #14
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I would wager leftover JKs are cannibalizing their sales, especially when you consider the JL is significantly more expensive, like for like. Additionally, I don't think there's enough differentiation between the JK and the JL to entice current JK owners to "upgrade" to the JL.
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Old 04-17-2019, 12:31 PM   #15
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Originally Posted by Hondaslayer View Post
Can you blame them though?


Jeep is a single line car maker


Do they offer anything outside the Wrangler? Nobody cares.
Good 'ol Grand Cherokee is not doing too bad either. So, I'd say it's a 2-car line-up .
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Old 04-17-2019, 12:46 PM   #16
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It could be Jeep sales are like gun sales, they go down when a Republican is president.
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Old 04-17-2019, 01:37 PM   #17
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Quote:
Originally Posted by JustyWRC View Post
I love the Wrangler for the vehicle it is; but, can not seem to grasp the price on one. Never really have. I understand "demand" drives price; but, like mentioned before, unless you are ACTUALLY using the vehicle, I just can't see having one. BIG price.
This. Wranglers have been seriously over priced for at least 20 years. I got sticker shocked when I looked into buying a new Wrangler in 05. With the feature set and size of the vehicle I was expecting it to be about 30% cheaper new than it was. Ended up with a WRX instead.

The only reason I see to own a Jeep is if you really, really, really, would like everyone that sees you in the thing to know that you are into "Doing the Dew", going to Nickelback and Creed concerts, and yes, yes, in fact you do believe that Tribal Tattoos are the pinnacle of art creation. And don't mind one bit paying an extra 30% for the privilege of people knowing these things about you on sight.
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Old 04-17-2019, 01:50 PM   #18
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Originally Posted by Doobie Scoo View Post

The only reason I see to own a Jeep is if you really, really, really, would like everyone that sees you in the thing to know that you are into "Doing the Dew", going to Nickelback and Creed concerts, and yes, yes, in fact you do believe that Tribal Tattoos are the pinnacle of art creation. And don't mind one bit paying an extra 30% for the privilege of people knowing these things about you on sight.
But what if you own a dirtbike that you never ride and need to take it everywhere, but you don't want a Ford Raptor?
















Jeep Gladiator.
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Old 04-17-2019, 02:00 PM   #19
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The Gladiator will make loading your new clothes from Abercrome easier. Just put them in the back.
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Old 04-17-2019, 02:04 PM   #20
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Originally Posted by Hondaslayer View Post
But what if you own a dirtbike that you never ride and need to take it everywhere, but you don't want a Ford Raptor?



Jeep Gladiator.
In that case you need an Amber..


Last edited by Doobie Scoo; 04-17-2019 at 02:05 PM. Reason: apparently I can't forums today
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