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Old 11-03-2020, 02:20 PM   #1
banyan
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News Subaru of America Reports All-Time Record October Sales and Best Sales Month of 2020

  • Record October – monthly sales increase 11 percent over October 2019
  • Best-ever October for Crosstrek
  • Sixth consecutive month of 50,000+ vehicle sales in 2020

Subaru of America, Inc. today reported 61,411 vehicle sales for October 2020, an 11 percent increase compared with October 2019. October also marked the sixth consecutive month of 50,000+ vehicle sales for the automaker in 2020.

As the top performing carline by volume, Outback sales increased 46 percent in October 2020 compared with the same month a year ago. Crosstrek achieved its best October ever with 14,994 sales, a 24 percent increase over the same month in 2019. BRZ posted a 97 percent increase, while WRX/STI posted 46 percent increase in October. In addition, the 3-row Ascent and Forester SUVs, posted 4 percent and 8 percent decreases over October 2019, respectively.

“October saw impressive sales across all segments and was the best October in the history of the Subaru franchise, an achievement that would be impossible without the perseverance of our dedicated retailer network,” said Thomas J. Doll, President and CEO, Subaru of America, Inc. “As we head into the season of giving, we look forward to celebrating the thirteenth anniversary of the Subaru Share the Love® Event with its tradition of giving back to local and national charities.”

“Momentum for the Forester, Crosstrek and Outback helped Subaru achieve the strongest sales month of the year,” said Jeff Walters, Senior Vice President of Sales. “Setting this record is a testament to our retailers’ efforts to deliver the best purchase and service experience possible to our customers.”

Following eleven consecutive years of sales records, Subaru reported year-to-date sales of 497,971, a 14 percent decrease compared to the same period in 2019.

Subaru of America recently announced the return of its annual Subaru Share the Love® Event for 2020. Entering the program’s thirteenth consecutive year, Subaru and participating retailers hope to exceed a grand total of $200 million donated to charities since the inception of the Subaru Share the Love Event. From November 19, 2020, through January 4, 2021, Subaru will donate $250 for every new Subaru vehicle purchased or leased to the customer’s choice of the following national charities: The American Society for the Prevention of Cruelty to Animals® (ASPCA®), Make-A-Wish®, Meals on Wheels America and National Park Foundation or a hometown charity selected by participating Subaru retailers.
https://media.subaru.com/pressreleas...-october-sales
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Old 11-03-2020, 02:28 PM   #2
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During a pandemic, and an election year.



...and BRZ sales have doubled...



we did it Justy.
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Old 11-03-2020, 05:50 PM   #3
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GJ to Subaru!
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Old 11-03-2020, 06:44 PM   #4
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During a pandemic, and an election year.
Lots of “YOLO” going on this year during this. The pandemic just stuck it up everyone’s noses, that life is a precious gift and can be taken from you at any time.
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Old 11-03-2020, 08:31 PM   #5
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During a pandemic, and an election year.


we did it Justy.
Remember what I told you about Forester and Outback sales vs inventory and how Forester's turn to be down was on the horizon...
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Old 11-03-2020, 08:33 PM   #6
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Don't ruin this moment with you.
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Old 11-03-2020, 09:54 PM   #7
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Originally Posted by 4S-TURBO View Post
During a pandemic, and an election year.



...and BRZ sales have doubled...



we did it Justy.
Yeah, I played with that somewhere else today. Though that % isn't really "that" impressive, I AM impressed it can still do that number 8 model years in with a known replacement being seen.
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Old 11-03-2020, 09:55 PM   #8
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Remember what I told you about Forester and Outback sales vs inventory and how Forester's turn to be down was on the horizon...



Forester's numbers may just be because of a certain Crosstrek option?
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Old 11-03-2020, 10:44 PM   #9
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Forester's numbers may just be because of a certain Crosstrek option?
cars.com inventory
Forester<6,000
Crosstrek >11,000

Even your store has more Crosstrek's in inventory than Forester.
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Old 11-04-2020, 11:39 AM   #10
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Curious about the margin profile. With the Impreza/Crosstrek all sharing a lot of parts (WRX on old chassis so interior parts arguably using old inventory lying around), you'd think it's even cheaper to produce than the Forester which only shares the chassis and less parts.
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Old 11-04-2020, 01:21 PM   #11
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Originally Posted by SoDealer View Post
cars.com inventory
Forester<6,000
Crosstrek >11,000

Even your store has more Crosstrek's in inventory than Forester.



Can't make as many Foresters if you're putting it's engine in a Crosstrek......
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Old 11-04-2020, 01:22 PM   #12
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Curious about the margin profile. With the Impreza/Crosstrek all sharing a lot of parts (WRX on old chassis so interior parts arguably using old inventory lying around), you'd think it's even cheaper to produce than the Forester which only shares the chassis and less parts.



Not really how that works
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Old 11-04-2020, 01:34 PM   #13
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Can't make as many Foresters if you're putting it's engine in a Crosstrek......
Are you saying that there is a 2.5l production constraint and Subaru is choosing to sacrifice Forester sales for Crosstrek production?
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Old 11-04-2020, 03:04 PM   #14
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Are you saying that there is a 2.5l production constraint and Subaru is choosing to sacrifice Forester sales for Crosstrek production?
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Old 11-04-2020, 04:21 PM   #15
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how would that make sense when Forester would be more profitable on a per unit basis? That would make no sense for their bottom line when a Sport for Sport, Limited for Limited, not to mention Touring, would bring more $$$ on a Forester than a Crosstrek.

On top of that, you could see this bubble coming for months.
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Old 11-04-2020, 04:48 PM   #16
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Originally Posted by Pre View Post
Lots of “YOLO” going on this year during this. The pandemic just stuck it up everyone’s noses, that life is a precious gift and can be taken from you at any time.
That's what got my warranty voided for sure.
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Old 11-04-2020, 05:36 PM   #17
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how would that make sense when Forester would be more profitable on a per unit basis? That would make no sense for their bottom line when a Sport for Sport, Limited for Limited, not to mention Touring, would bring more $$$ on a Forester than a Crosstrek.

On top of that, you could see this bubble coming for months.
It makes zero sense. Especially because production scheduling cycles between models. They don’t just decide to make whatever feels good. There was just a big glut of foresters and now it’s the Crosstrek’s turn.
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Old 11-04-2020, 06:24 PM   #18
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Originally Posted by SoDealer View Post
how would that make sense when Forester would be more profitable on a per unit basis? That would make no sense for their bottom line when a Sport for Sport, Limited for Limited, not to mention Touring, would bring more $$$ on a Forester than a Crosstrek.

On top of that, you could see this bubble coming for months.



I didn't just pull this out of my ass.......







......now, is THAT the reason Forester sales slipped? I dunno. But, as you say, the inventory isn't there.....
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Old 11-04-2020, 08:18 PM   #19
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Not bad. The WRX/STI continue to sell very well despite the aging platform. I see a ton of them with temp tags on daily basis. Are there some crazy incentives going on lately?
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Old 11-04-2020, 08:35 PM   #20
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Not bad. The WRX/STI continue to sell very well despite the aging platform. I see a ton of them with temp tags on daily basis. Are there some crazy incentives going on lately?
There’s the low apr interest and I saw some great deals when all the dealers were shut down from C19 (e.g., almost $10k off a series.white sti), but lately prices are at least as firm as before C19, stock is more scarce, and it sells fast.
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Old 11-04-2020, 08:37 PM   #21
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Not bad. The WRX/STI continue to sell very well despite the aging platform. I see a ton of them with temp tags on daily basis. Are there some crazy incentives going on lately?
There's nothing else to buy. No more Golf R. No more Focus RS. No more...what else was there? Can't remember. And the remaining few at that price point are FWD or only automatics.

When you are the only game in town its take what you can get or pay a lot more and still get an autobox vehicle.
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Old 11-05-2020, 01:57 PM   #22
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How long are they planning on selling the 2020 WRX/STI for? Is the rumor still that orders will close early this month?
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Old 11-05-2020, 02:25 PM   #23
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How long are they planning on selling the 2020 WRX/STI for? Is the rumor still that orders will close early this month?
Build function on 2020s still up on Subaru.com. 2020s in transit at local dealers. Is there going to be a 2021 MY?
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