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Old 01-19-2021, 09:16 AM   #1
AVANTI R5
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Default BMW M Smashed Sales Records Last Year

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BMW M Smashed Sales Records Last Year

New and limited edition models led the charge.

Some automakers fared better than others while adapting to new realities brought on by the pandemic. Production shutdowns, supply lines disruptions, and maintaining relationships with customers were just some of the challenges. Luxury brands in particular managed to come through relatively unscathed, but one specific performance division managed to surpass 2019's already impressive worldwide deliveries total.

BMW M has announced total 2020 sales of 144,218 units, a 6 percent increase over 2019. Much of the credit goes to strong customer demand for the all-new BMW X5 M and X6 M, each with a total of 625 horsepower on tap. Equally impressive was strong demand for the limited M2 CS. In the high-performance model sector alone, meaning without the M Performance models, pure M models saw an increase in the number of worldwide deliveries by 4 percent vs. 2019.

"The fact that we were able to conclude this exceptionally challenging year with yet a further record is great validation of our consistent growth strategy," said Markus Flasch, CEO of BMW M. "We can be particularly proud of the fact that we were able not only to defend our market dominance as the most successful provider of performance and high-performance automobiles, but also to have even expanded it."

Not surprisingly, the US was BMW M's best market once again, followed by China. New sales records were achieved in both nations. Russia and South Korea increased sales by more than 60 percent. Italy saw a 47 percent gain while the UK also improved, but an exact number was not provided.

The bottom line is that BMW M saw steady and continued growth in all relevant markets last year. Bear in mind last year's sales did not include the all-new M3 and M4. Both were revealed last September and production won't get underway until this March. Continuing to look ahead, BMW M confirmed the M5 CS will debut this month and the new M4 Convertible will launch in time for summer. The M3 Touring is still in development and is expected to be a 2022 model, though it probably won't come to the US.

Later this year, BMW M's first electrically powered performance model will debut, details of which remain under lock and key.
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Old 01-19-2021, 12:43 PM   #2
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AWD addition gave the peoples the rapid.
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Old 01-19-2021, 01:52 PM   #3
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A whole mess of people went YOLO during the pandemic. They are still doing it.
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Old 01-19-2021, 01:59 PM   #4
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M is for Money.
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Old 01-19-2021, 02:49 PM   #5
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When they M Performance and M everything, I sure hope sales increase.
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Old 01-19-2021, 03:57 PM   #6
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When they M Performance and M everything, I sure hope sales increase.
Yeah there are definitely more M vehicles for sale today compared to years past. That said the M versions come at a premium price so selling more M vehicles = more $$$. As much as we enthusiasts don't like it it is sound business to offer models that bring in better margins aimed at buyers that would normally consider the real M vehicles too hardcore.
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Old 01-19-2021, 08:13 PM   #7
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A whole mess of people went YOLO during the pandemic. They are still doing it.
Well the lower incomes got $1200 checks and the wealthy got $5 trillion in asset inflation funds.
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Old 01-19-2021, 10:48 PM   #8
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Leasing in the US market is huge, just like the hit on resale value is huge when these cars come off lease.
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Old 01-20-2021, 10:57 AM   #9
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Leasing in the US market is huge, just like the hit on resale value is huge when these cars come off lease.
This is the only way people could "afford" these cars, or of course, the 84 month loans.
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Old 01-20-2021, 03:19 PM   #10
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Would like to see an actually breakdown of leases vs purchases
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Old 01-20-2021, 09:10 PM   #11
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4% increase in M cars which seems to be supported heavily by the introduction of the new X5/6. . . congrats?
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Old 01-20-2021, 09:51 PM   #12
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4% increase in M cars which seems to be supported heavily by the introduction of the new X5/6. . . congrats?
I mean, itís moderately impressive considering it was the last year of the F80 M3/4 and people were already well aware of the next gen 3/4 coming out. Sure, the M X3/5/6 helped significantly with the growth but have you driven the X5M? Itís a ****ing impressive SUV and well deserving of an M badge even if not a car.
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Old 01-20-2021, 10:34 PM   #13
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I mean, it's moderately impressive considering it was the last year of the F80 M3/4 and people were already well aware of the next gen 3/4 coming out.
People wanted the last M3/4 that didn't look like a fat beaver?

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Old 01-20-2021, 11:14 PM   #14
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People wanted the last M3/4 that didn't look like a fat beaver?

Eh, last year of M sales are typically down. Except the M2C and M2CS. **** still selling like hot cakes
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Old 01-21-2021, 09:55 AM   #15
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M is basically mass produced and watered down, just like a Ford Explorer ST. The philosophy of the E30 M3's are long gone.
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Old 01-21-2021, 12:19 PM   #16
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Eh, last year of M sales are typically down. Except the M2C and M2CS. **** still selling like hot cakes
M2C is indeed selling like hotcakes. Many buyers are getting 10-12% off MSRP. The more I look at the M2C the more I want one. That Hockenheim Silver with Blue stitched seats is nice.
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Old 01-21-2021, 12:38 PM   #17
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Good call man
It does look like a fat beaver especially after tea and shrooms
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Old 01-21-2021, 01:43 PM   #18
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For a second I thought the grill and a bunch of The Scream characters in there.
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Old 01-21-2021, 07:44 PM   #19
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M2C is indeed selling like hotcakes. Many buyers are getting 10-12% off MSRP. The more I look at the M2C the more I want one. That Hockenheim Silver with Blue stitched seats is nice.
I priced it out at $59k sticker. That's a friggin steal if you can get 10-12% off.

Will have to consider that when my gold mining stocks go ballistic.
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Old 01-22-2021, 10:50 AM   #20
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Is it similar with Mercedes watering down the AMG branding? There's C makes that are AMG branded but more of "inspired" vs true AMG. IIRC from a few years ago when I was eyeing them.
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Old 01-22-2021, 12:17 PM   #21
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I want a new BMW-of-old-type company to come to market, one focused on driving not luxury. I don't think it will happen, but I'm getting sick of the vehicular obesity problem.
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Old 01-22-2021, 12:22 PM   #22
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Is it similar with Mercedes watering down the AMG branding? There's C makes that are AMG branded but more of "inspired" vs true AMG. IIRC from a few years ago when I was eyeing them.
I don't think the M-Performance (or whatever they're calling them now) cars count toward those numbers. Only the "real" M cars.

That would be ridiculous if they start rebranding 340s as M340s and claim their M sales are skyrocketing...

But I would certainly think Merc. includes the C43 AMG in their count vs. just the C63.

With all that said, I get the marketing move. With Audi's S designation across their lineups and now the lower AMG models, BMW needs to keep up with the labeling.
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Old 01-22-2021, 01:21 PM   #23
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I don't think the M-Performance (or whatever they're calling them now) cars count toward those numbers. Only the "real" M cars.

That would be ridiculous if they start rebranding 340s as M340s and claim their M sales are skyrocketing...

But I would certainly think Merc. includes the C43 AMG in their count vs. just the C63.

With all that said, I get the marketing move. With Audi's S designation across their lineups and now the lower AMG models, BMW needs to keep up with the labeling.
The article does state the M division (including M-Performance models) saw a total of a 6 percent increase while pure M models saw a 4 percent increase.
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Old 01-22-2021, 02:27 PM   #24
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Jesus, perhaps I should have read the damn thing first. Sorry
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Old 01-22-2021, 04:37 PM   #25
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M2C is indeed selling like hotcakes. Many buyers are getting 10-12% off MSRP. The more I look at the M2C the more I want one. That Hockenheim Silver with Blue stitched seats is nice.
Long Beach blue or bust! Jk, that silver does look good
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