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Old 11-04-2008, 02:14 PM   #1
AVANTI R5
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Default BMW will not build Concept CS





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BMW CEO Norbert Reithofer said the company has decided not to produce a series version of the Concept CS.

BMW announced its third quarter results on Tuesday. As results at its core automobile division collapsed, leaving the business with an operating return on sales of less than 1.3 percent, the sharper focus on profitability has led to product decisions being revisited, according to a company statement.

Reithofer told journalists in a conference call that as a result of cost and efficiency measures, BMW will no longer build a production version the Concept CS because the vehicle does not meet the internal requirements for rates of return. "At the moment we do not need that kind of brand shaper", Reithofer said.

BMW displayed the concept car at several international auto shows in 2007 and at the New York auto show last March.

It is a four-seat coupe-style sport sedan that was planned to rival the Mercedes-Benz CLS, Porsche Panamera and Maserati Quattroporte.

According to Friedrich Eichiner, BMW board member for corporate and brand development, BMW is focusing on and investing in future technologies and products. "In other words, we are pushing ahead Efficient Dynamics and Project i as part of our strategy Number ONE," Eichiner said. A key goal of BMW's Number ONE strategic plan is to cut costs by 6 billion euros ($7.79 billion at current exchange rates) a year by 2012. The plan was launched in late 2007.

Reithofer also said that BMW showed at the Paris auto show last month how it will expand its portfolio in the future with cars such as the BMW Concept X1 and the Mini Crossover.

At the Los Angeles auto show later this month, BMW will launch its all-electric Mini.

"The next step will be a mega city car with two different drivetrain options--one with electric powertrain and one with a highly efficient combustion engine," Reithofer said.
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Old 11-04-2008, 03:15 PM   #2
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this would have been a better idea than the X6 for sure.
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Old 11-04-2008, 03:36 PM   #3
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this would have been a better idea than the X6 for sure.
Hey!!! Were have you been??Glad to see you back around...
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Old 11-04-2008, 03:57 PM   #4
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^^^

I though you got the ban hammer?
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Old 11-04-2008, 08:15 PM   #5
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If they don't build the CS, I truly hope that they at least use the CS design-language on future cars. That is one hot concept.
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Old 11-05-2008, 07:02 PM   #6
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Originally Posted by SoDealer View Post
this would have been a better idea than the X6 for sure.
Pff there are alot of things better than the X6, I think that might be my least BMW and currently least favorite car on the road ...luckily no one buys them so it's rare to see them on the road
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Old 11-05-2008, 07:20 PM   #7
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i'd take an X6 over an X3 any day of the week..and over a bunch of the lower 3 series..probably up till about the 3.28, but dang it's a shame that concept isn't being built
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Old 11-05-2008, 08:24 PM   #8
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I think its a mistake. BMW need to focus on the core buyer, the enthusiast, not the silly SUV's they been developing lately.
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Old 11-06-2008, 03:29 AM   #9
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^well SUV's used to be the money shot, which lead to more R&D money.
the cars that are out now were probably well into their development stages that it actually made sense to release the new X5/X6 in pisspoor economic situations.

of course hindsight is 20/20, and we all know they f'd up
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Old 11-06-2008, 03:42 AM   #10
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Originally Posted by AVANTI R5 View Post
Hey!!! Were have you been??Glad to see you back around...
Thank you sir. Been super busy! Doing a lot of work abroad. I have permanent jet lag

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^^^

I though you got the ban hammer?
Me? banned? come on... i'm not Jon...
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Old 11-06-2008, 05:16 AM   #11
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Originally Posted by Scooby-Doode View Post
I think its a mistake. BMW need to focus on the core buyer, the enthusiast, not the silly SUV's they been developing lately.


So enthusiasts are the core buyers of BMW's? Are you sure about that?
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