Welcome to the North American Subaru Impreza Owners Club Friday January 27, 2023
Home Forums Images WikiNASIOC Products Store Modifications Upgrade Garage
NASIOC
Go Back   NASIOC > NASIOC General > News & Rumors > Non-Subaru News & Rumors

Welcome to NASIOC - The world's largest online community for Subaru enthusiasts!
Welcome to the NASIOC.com Subaru forum.

You are currently viewing our forum as a guest, which gives you limited access to view most discussions and access our other features. By joining our community, free of charge, you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is free, fast and simple, so please join our community today!

If you have any problems with the registration process or your account login, please contact us.







* As an Amazon Associate I earn from qualifying purchases. 
* Registered users of the site do not see these ads. 
Reply
 
Thread Tools Display Modes
Old 11-28-2022, 12:31 PM   #1
AVANTI R5
Scooby Guru
 
Member#: 73805
Join Date: Nov 2004
Default Tesla readies revamped Model 3 with project 'Highland,'

000000
Quote:

Tesla readies revamped Model 3 with project 'Highland,' report says

Tesla Inc. is developing a revamped version of Model 3, according to four people with knowledge of the effort, as the top EV maker aims to cut production costs and boost the appeal of the five-year-old electric sedan.

One focus of the redesign codenamed "Highland" is to reduce the number of components and complexity in the interior of the Model 3 while focusing on features that Tesla buyers value, including the display, according to the people, who asked not to be named because the revamp has not been announced.
The previously unreported redesign comes as the electric sedan faces increased competition from models coming from most major automakers.


For Tesla future product coverage, click here.


The revamp of the battery-powered sedan, which could also include some changes to the Model 3’s exterior and powertrain performance, will go into production at Tesla’s factory in Shanghai and the company’s flagship operation in Fremont, Calif., two of the people said. Tesla’s Shanghai Gigafactory will put the redesigned Model 3 into production in the third quarter of 2023, they said.
It was not clear when production would start at the Fremont plant or how large a cost savings Tesla would achieve from the redesign as it works with suppliers.
The effort spotlights an approach to vehicle development pioneered by Tesla and now being copied by other automakers, such as Toyota Motor Corp., that removes complexity – and cost – in production.

It is also an example of a key project at Tesla that has rolled ahead even as CEO Elon Musk has focused on his troubled acquisition of Twitter in recent months, an area of concern for Tesla investors.

Tesla did not respond to a written request for comment from Reuters.

Change you can see
The redesign for the Model 3 builds on the revamp of the Model S -- Tesla’s premium EV sedan -- that was released last year. That redesign added an airplane-style yoke in place of a traditional steering wheel and removed buttons and traditional air vents as part of a minimalist interior where the centerpiece is a 17-inch electronic display.

The Model 3, Tesla’s cheapest EV starting at just under $47,000 in the U.S., had been the automaker’s best-seller but is being overtaken by the Model Y crossover. With only four models in production, styling changes to any part of Tesla’s lineup carry an outsized importance compared to established automakers.
Ed Kim, president of AutoPacific Group, which tracks market trends and production, said the current Model 3 has already been updated from the version that first went on sale in 2017 because of the way Tesla updates battery performance, information and entertainment options through software, even if it still looks the same.

“Having said that, consumers still tend to equate visual changes with newness,” he said. “Tesla knows visually tangible changes are in order.”

“The upcoming changes that potential customers can see and feel will be very important in ensuring that EV customers still have Tesla at the top of their minds as truly excellent alternatives to Tesla are starting to flood the market,” he said.
Keep it simple



Musk has pushed a simplified approach to design and production at Tesla that the Highland project extends, said the people with knowledge of the development.

Tesla has pioneered the use of massive casting machines known as Giga Press and built by IDRA Group in Italy to make single, larger pieces of a vehicle in assembly, reducing cost and speeding production. It has also designed a structural battery pack that does away with more expensive modules.
Musk has said Tesla is looking to drive costs down through simplification and working on a small-car platform that would be half the cost of the Model 3.
"Over and over, we found parts that are not needed. They were put in there just in case or by mistake. We eliminated so many parts from a car that did nothing," Musk said in an interview at a Baron Funds conference earlier in the month.
The approach is part of what has made Tesla the most profitable EV maker while many rivals are still running at a loss. In the third quarter, Tesla made a profit of just over $9,500 for every car sold, compared with roughly $1,300 for Toyota, according to disclosures by both companies.

The revamp of the Model 3 comes at a time when sales in China, its second-largest market after the U.S., are under pressure. Sales for the Model 3 in China fell 9 percent in the first ten months from a year earlier, while BYD's Qin and Han electric sedans outsold the Model 3, according to China Passenger Car Association.

To boost sales, Tesla cut prices for Model 3 and Model Y in China by as much as 9 percent in October and offered an additional rebate for buyers who took immediate delivery.
Sam Fiorani, who tracks Tesla and industry-wide production at Auto Forecast Solutions, said the upcoming changes to the Model 3, which he understood were coming, showed the power of Tesla’s approach in taking out complexity.
“They are always looking for ways to make EVs profitable, and more profitable,” he said.
* Registered users of the site do not see these ads.
AVANTI R5 is offline   Reply With Quote
Sponsored Links
* Registered users of the site do not see these ads.
Old 11-28-2022, 01:48 PM   #2
4S-TURBO
Scooby Guru
 
Member#: 67807
Join Date: Aug 2004
Chapter/Region: MAIC
Default

I thought all Tesla content goes in the Tesla thread.
4S-TURBO is offline   Reply With Quote
Old 11-28-2022, 01:55 PM   #3
Calamity Jesus
Scooby Guru
 
Member#: 44501
Join Date: Oct 2003
Chapter/Region: NWIC
Location: Yeah, well, you know
Vehicle:
that 's, like, your
alternate facts, man.

Default

We need a Forester-Bo containment thread.
Calamity Jesus is offline   Reply With Quote
Old 11-28-2022, 02:11 PM   #4
dwf137
Scooby Specialist
 
Member#: 161333
Join Date: Oct 2007
Chapter/Region: NWIC
Location: snoco wa
Vehicle:
20 Yami XSR
fast leaf

Default

Quote:
reduce the number of components and complexity in the interior of the Model 3
What's left to remove? The steering wheel?
dwf137 is offline   Reply With Quote
Old 11-28-2022, 03:33 PM   #5
Hiryu
Scooby Newbie
 
Member#: 31952
Join Date: Jan 2003
Location: Washington State
Vehicle:
2013 Murtaya R, S
Model S Plaid

Default

Quote:
Originally Posted by dwf137 View Post
What's left to remove? The steering wheel?
Part of the steering wheel--at least--if they go to a yoke in that one too. Also the turn signal/light stalk and shifter stalk. Might also replace the horn activation with a capacitance button, too.

Horrible design decisions from the Model S/X that give a horrible driving experience, but they might save a few cents.
Hiryu is offline   Reply With Quote
Old 11-28-2022, 03:48 PM   #6
SCRAPPYDO
Scooby Guru
 
Member#: 873
Join Date: Feb 2000
Chapter/Region: TXIC
Location: www.testdrivemylife.com
Vehicle:
2020 JEEP / RAM
Datsun 71 240Z & 68 2000

Default

Quote:
Originally Posted by dwf137 View Post
What's left to remove? The steering wheel?


Yeah, look at all the opulence they can remove.
SCRAPPYDO is offline   Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

All times are GMT -4. The time now is 04:11 AM.


Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2023, Jelsoft Enterprises Ltd.
Powered by Searchlight © 2023 Axivo Inc.
Copyright ©1999 - 2019, North American Subaru Impreza Owners Club, Inc.

As an Amazon Associate I earn from qualifying purchases.