Welcome to the North American Subaru Impreza Owners Club Tuesday December 5, 2023
Home Forums Images WikiNASIOC Products Store Modifications Upgrade Garage
NASIOC
Go Back   NASIOC > NASIOC General > News & Rumors

Welcome to NASIOC - The world's largest online community for Subaru enthusiasts!
Welcome to the NASIOC.com Subaru forum.

You are currently viewing our forum as a guest, which gives you limited access to view most discussions and access our other features. By joining our community, free of charge, you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is free, fast and simple, so please join our community today!

If you have any problems with the registration process or your account login, please contact us.







* As an Amazon Associate I earn from qualifying purchases. 
* Registered users of the site do not see these ads. 
Reply
 
Thread Tools Display Modes
Old 08-31-2021, 07:08 PM   #101
chanomatik
Scooby Guru
 
Member#: 159474
Join Date: Sep 2007
Chapter/Region: NESIC
Location: Northbridge, MA
Vehicle:
2017 Impreza Sport
Lithium Red - OLDKID

Default

Both of you old guys just said the exact same thing.

"Nothing is 100% accurate."

"There are exceptions."

Regardless, vehicles come packed in with demographics. This isn't news.

The most comical demographic was the Scion brand, which was meant to mostly entice younger buyers, which it did for a bit, but towards the end most of the sales were "older" people. The cars had the Toyota reliability with the good pricing, and relatively exciting looks/colors.

Have your lesbian neighbors ever owned or considered owning a Forester, a known demographic for that vehicle?
* Registered users of the site do not see these ads.
chanomatik is offline   Reply With Quote
Sponsored Links
* Registered users of the site do not see these ads.
Old 08-31-2021, 08:23 PM   #102
JustyWRC
Scooby Specialist
 
Member#: 153088
Join Date: Jul 2007
Location: Arlington, TN
Vehicle:
2005 Baja Turbo
95&96 Sambar 06 Forester

Default

They still have a Subaru......
JustyWRC is offline   Reply With Quote
Old 08-31-2021, 11:37 PM   #103
Pre
Scooby Guru
 
Member#: 139693
Join Date: Feb 2007
Vehicle:
Dura ngo 95
horrorshow

Default

Quote:
Originally Posted by chanomatik View Post
Both of you old guys just said the exact same thing.

"Nothing is 100% accurate."

"There are exceptions."

Regardless, vehicles come packed in with demographics. This isn't news.

The most comical demographic was the Scion brand, which was meant to mostly entice younger buyers, which it did for a bit, but towards the end most of the sales were "older" people. The cars had the Toyota reliability with the good pricing, and relatively exciting looks/colors.

Have your lesbian neighbors ever owned or considered owning a Forester, a known demographic for that vehicle?

No. Not their friends either and they've got a lot of them. Y'all are talking stereotypes. I really think you mean hooked on marketing dipshats. Those are idiots that make up the general population and they are of every color, every sex, etc. Society, advertisements, and social media tell them what to do, and they listen. The people that can actually think for themselves say F all that. I've been busting the stereotypes, labels, and little boxes since I've been walking the Earf.



I brokered my old boss's FRS. He was 60 something at the time and I went and negotiated for him, bought new. So yeah that didn't work either. He bought it because he actually enjoyed driving and didn't want some old man's bs car marketed to him but also didn't want to drop 50,60k or whatever. It was the perfect fit for him. But he remarried, lost his nutz, and is driving some CUV deal now. She made him sell it.
Pre is offline   Reply With Quote
Old 09-01-2021, 10:04 AM   #104
SCRAPPYDO
Scooby Guru
 
Member#: 873
Join Date: Feb 2000
Chapter/Region: TXIC
Location: www.testdrivemylife.com
Vehicle:
2020 JEEP / RAM
Datsun 71 240Z & 68 2000

Default

Pre contrary to what you think we are agreeing.

A widebody hellcat is probably going to be sold mostly to Ricky Bobby guys who have Afflicted tattoos and wear white tank tops all the time rather than my 78 year old mom. Not to say that a 78 year old woman would never buy one. Speaking in absolutes is usually a very poor way to make an argument. You do the same exact thing when you stereotype all Americans as fat and lazy ( which is obviously wrong ), but there is a demographic that meets that stereotype and you bit into it hook line and sinker into it.

We all judge others the instant we see them. I have never met anybody who is immune to it. I certainly will not say I am. You can pretend you are but you prove otherwise.

Does it ruffle feathers to point out a stereotype.. sure, but I do not care. Do I care that dwf called me an *******?... nope. He is free to call me whatever name he wants. I thought it was funny. Maybe I am feeding into the grumpy 40's year old dude stereotype. Possibly. My point is others people's opinions of certain subjects should not matter to you or anybody else personally. If you let it bug you, then your 'interneting' wrong.

Yes, tell your neighbor she needs a forester in green. My neighbor has a green outback with a rainbow flag on it.... So my anecdote ties your anecdote.
SCRAPPYDO is offline   Reply With Quote
Old 09-01-2021, 10:08 AM   #105
SCRAPPYDO
Scooby Guru
 
Member#: 873
Join Date: Feb 2000
Chapter/Region: TXIC
Location: www.testdrivemylife.com
Vehicle:
2020 JEEP / RAM
Datsun 71 240Z & 68 2000

Default

Quote:
Originally Posted by Pre View Post
No. Not their friends either and they've got a lot of them. Y'all are talking stereotypes. I really think you mean hooked on marketing dipshats. Those are idiots that make up the general population and they are of every color, every sex, etc. Society, advertisements, and social media tell them what to do, and they listen. The people that can actually think for themselves say F all that. I've been busting the stereotypes, labels, and little boxes since I've been walking the Earf.



I brokered my old boss's FRS. He was 60 something at the time and I went and negotiated for him, bought new. So yeah that didn't work either. He bought it because he actually enjoyed driving and didn't want some old man's bs car marketed to him but also didn't want to drop 50,60k or whatever. It was the perfect fit for him. But he remarried, lost his nutz, and is driving some CUV deal now. She made him sell it.
So he loved his wife over a pile of metal and plastic.

In Pre land that means he lost his nuts.

got it.
SCRAPPYDO is offline   Reply With Quote
Old 09-01-2021, 01:36 PM   #106
dwf137
Scooby Specialist
 
Member#: 161333
Join Date: Oct 2007
Chapter/Region: NWIC
Location: snoco wa
Vehicle:
135i vert
fast leaf

Default

Quote:
Originally Posted by SCRAPPYDO View Post
Does it ruffle feathers to point out a stereotype.
It's not even that real though.

I live in the subaru capital of the world. Is everyone here LGBTQ? Nope. I know many LGBTQ people and in fact, very few of them drive Subarus - most don't even own cars.

It's a bull**** stereotype that only continues because people like you perpetuate it.
dwf137 is offline   Reply With Quote
Old 09-01-2021, 01:56 PM   #107
Mr.Sparkle
Scooby Specialist
 
Member#: 83725
Join Date: Mar 2005
Chapter/Region: NESIC
Vehicle:
2015 WRX

Default

It was real back in the 90's and Subaru capitalized on it. Is it true today? I don't know. The marketing people at Subaru found it true back then so they actively advertised to them.

https://www.theatlantic.com/business...sbians/488042/

Quote:
In the 1990s, Subaru's unique selling point was that the company increasingly made all-wheel drive standard on all its cars. When the company's marketers went searching for people willing to pay a premium for all-wheel drive, they identified four core groups who were responsible for half of the company's American sales: teachers and educators, health-care professionals, IT professionals, and outdoorsy types.

Then they discovered a fifth: lesbians. "When we did the research, we found pockets of the country like Northampton, Massachusetts, and Portland, Oregon, where the head of the household would be a single person-and often a woman," says Tim Bennett, who was the company's director of advertising at the time. When marketers talked to these customers, they realized these women buying Subarus were lesbian.

"There was such an alignment of feeling, like [Subaru cars] fit with what they did," says Paul Poux, who later conducted focus groups for Subaru. The marketers found that lesbian Subaru owners liked that the cars were good for outdoor trips, and that they were good for hauling stuff without being as large as a truck or SUV. "They felt it fit them and wasn't too flashy," says Poux.

Subaru's strategy called for targeting these five core groups and creating ads based on its appeal to each. For medical professionals, it was that a Subaru with all-wheel drive could get them to the hospital in any weather conditions. For rugged individualists, it was that a Subaru could handle dirt roads and haul gear. For lesbians, it was that a Subaru fit their active, low-key lifestyle.
Mr.Sparkle is offline   Reply With Quote
Old 09-02-2021, 01:34 PM   #108
Snow Drift
Scooby Specialist
 
Member#: 75071
Join Date: Nov 2004
Chapter/Region: Tri-State
Location: Long Island
Vehicle:
AR Giulia,Tesla MY
Old: 05 08 11 WRX, 18 STI

Default

Some new shots:

IG: Roadshowautos





Snow Drift is offline   Reply With Quote
Old 09-02-2021, 01:35 PM   #109
SCRAPPYDO
Scooby Guru
 
Member#: 873
Join Date: Feb 2000
Chapter/Region: TXIC
Location: www.testdrivemylife.com
Vehicle:
2020 JEEP / RAM
Datsun 71 240Z & 68 2000

Default

Quote:
Originally Posted by dwf137 View Post
It's not even that real though.

I live in the subaru capital of the world. Is everyone here LGBTQ? Nope. I know many LGBTQ people and in fact, very few of them drive Subarus - most don't even own cars.

It's a bull**** stereotype that only continues because people like you perpetuate it.
Well, I understand what you are saying but how many years was the Forester the LGBQT car of the year? That is a hard association to shake. Show me where I said EVERYONE who drives a subaru is a LGBQT. Show me. You chose a talking point of your own creation and then associated it with me. That is where you went wrong.

Now, if my opinion has bothered you that is not my problem. This is a social internet forum and I do not have to share anybody's opinion by my own. So call me another name (in jest or for real) I honestly will not lose a seconds sleep over it.

If my opinion is faulty or completely wrong then you can bet reality will correct me on its own. However, seeing an Outback with a rainbow flag on the back yesterday at the grocery store is not going to drastically swing my opinion

I would add, I honestly do not care. I would buy an outback in a second regardless of any perceived associations. It is a great car.
SCRAPPYDO is offline   Reply With Quote
Old 09-02-2021, 01:44 PM   #110
JustyWRC
Scooby Specialist
 
Member#: 153088
Join Date: Jul 2007
Location: Arlington, TN
Vehicle:
2005 Baja Turbo
95&96 Sambar 06 Forester

Default

Quote:
Originally Posted by Snow Drift View Post
Some new shots:

IG: Roadshowautos







I see one more thing here that is upsetting. Serious lack of rear cargo space. That back glass looks almost flat enough to lay on.
JustyWRC is offline   Reply With Quote
Old 09-02-2021, 02:36 PM   #111
Snow Drift
Scooby Specialist
 
Member#: 75071
Join Date: Nov 2004
Chapter/Region: Tri-State
Location: Long Island
Vehicle:
AR Giulia,Tesla MY
Old: 05 08 11 WRX, 18 STI

Default

Quote:
Originally Posted by JustyWRC View Post
I see one more thing here that is upsetting. Serious lack of rear cargo space. That back glass looks almost flat enough to lay on.
It's probably about as useful as most CUV these days.

Here is the Toyota bz4x concept twin.

Snow Drift is offline   Reply With Quote
Old 09-02-2021, 02:57 PM   #112
dwf137
Scooby Specialist
 
Member#: 161333
Join Date: Oct 2007
Chapter/Region: NWIC
Location: snoco wa
Vehicle:
135i vert
fast leaf

Default

Quote:
Originally Posted by SCRAPPYDO View Post
Now, if my opinion has bothered you that is not my problem. This is a social internet forum and I do not have to share anybody's opinion by my own. So call me another name (in jest or for real) I honestly will not lose a seconds sleep over it.
it was mostly in jest, hence the smiley I used to try to make that clear. I'm not bothered by your prejudice, but just pointing it out.
dwf137 is offline   Reply With Quote
Old 09-02-2021, 03:06 PM   #113
SCRAPPYDO
Scooby Guru
 
Member#: 873
Join Date: Feb 2000
Chapter/Region: TXIC
Location: www.testdrivemylife.com
Vehicle:
2020 JEEP / RAM
Datsun 71 240Z & 68 2000

Default

okay LOLOL

nice exist post... well played

sorry your a delicate flower
SCRAPPYDO is offline   Reply With Quote
Old 09-02-2021, 03:28 PM   #114
dwf137
Scooby Specialist
 
Member#: 161333
Join Date: Oct 2007
Chapter/Region: NWIC
Location: snoco wa
Vehicle:
135i vert
fast leaf

Default

Quote:
Originally Posted by SCRAPPYDO View Post
okay LOLOL

nice exist post... well played

sorry your a delicate flower
*you're
dwf137 is offline   Reply With Quote
Old 09-02-2021, 03:43 PM   #115
kayen
Scooby Specialist
 
Member#: 57287
Join Date: Mar 2004
Chapter/Region: MWSOC
Location: Kalamazoo, MI
Vehicle:
2002 Bugeye STi
MY07 WRB FXT

Default

Quote:
Originally Posted by JustyWRC View Post
I see one more thing here that is upsetting. Serious lack of rear cargo space. That back glass looks almost flat enough to lay on.
I have never understood this with manufactuers. What is the point with the huge loss of cargo space. Are they trying to make it seem sporty, as it's just a big rolling turd. This probably has less cargo room than a Crosstrek now...
kayen is offline   Reply With Quote
Old 09-02-2021, 03:45 PM   #116
dwf137
Scooby Specialist
 
Member#: 161333
Join Date: Oct 2007
Chapter/Region: NWIC
Location: snoco wa
Vehicle:
135i vert
fast leaf

Default

Quote:
Originally Posted by kayen View Post
I have never understood this with manufactuers. What is the point with the huge loss of cargo space. Are they trying to make it seem sporty, as it's just a big rolling turd. This probably has less cargo room than a Crosstrek now...
Given EV, it's likely for aero/drag.
dwf137 is offline   Reply With Quote
Old 09-02-2021, 07:41 PM   #117
kayen
Scooby Specialist
 
Member#: 57287
Join Date: Mar 2004
Chapter/Region: MWSOC
Location: Kalamazoo, MI
Vehicle:
2002 Bugeye STi
MY07 WRB FXT

Default

Quote:
Originally Posted by dwf137 View Post
Given EV, it's likely for aero/drag.
All they had to do was just put it in their lifted wagon, I mean Outback and Winning. Instead they ruin all the utility for some drag reduction so it can make it 250miles on a charge.
kayen is offline   Reply With Quote
Old 09-02-2021, 07:42 PM   #118
kayen
Scooby Specialist
 
Member#: 57287
Join Date: Mar 2004
Chapter/Region: MWSOC
Location: Kalamazoo, MI
Vehicle:
2002 Bugeye STi
MY07 WRB FXT

Default

Quote:
Originally Posted by dwf137 View Post
Given EV, it's likely for aero/drag.
All they had to do was just put it in their lifted wagon, I mean Outback and Winning. Instead they ruin all the utility for some drag reduction so it can make it 250miles on a charge.

By winning I just mean it will print Subaru money.
kayen is offline   Reply With Quote
Old 09-02-2021, 07:51 PM   #119
dwf137
Scooby Specialist
 
Member#: 161333
Join Date: Oct 2007
Chapter/Region: NWIC
Location: snoco wa
Vehicle:
135i vert
fast leaf

Default

hey man, if you can't put up tesla numbers on the mile per charge, people aren't going to go for it. Maybe 10 years from now people will be accepting of lower mileage batteries, but right now, in order to switch from ICE, people need that 300 mile range comfort.
dwf137 is offline   Reply With Quote
Old 09-02-2021, 08:00 PM   #120
JustyWRC
Scooby Specialist
 
Member#: 153088
Join Date: Jul 2007
Location: Arlington, TN
Vehicle:
2005 Baja Turbo
95&96 Sambar 06 Forester

Default

I just hope there is enough Subaru in it I can ignore the Toyota that's in it when I talk to my customers about it.
JustyWRC is offline   Reply With Quote
Old 09-02-2021, 08:54 PM   #121
Hoplite
Scooby Newbie
 
Member#: 22244
Join Date: Aug 2002
Chapter/Region: MAIC
Location: NoVA
Vehicle:
2011 Legacy
White

Default

Quote:
Originally Posted by dwf137 View Post
hey man, if you can't put up tesla numbers on the mile per charge, people aren't going to go for it. Maybe 10 years from now people will be accepting of lower mileage batteries, but right now, in order to switch from ICE, people need that 300 mile range comfort.
even tesla numbers made it hard for me to like them. After 1 year with my ex girlfriend and her model 3, long trips really started becoming annoying with 3 or 4 20-30 min stops to go 500 miles. Model S numbers would have made it better for my tolerances but that range comes at a six figure tag which is hard to swallow for me.
If these aluminum ion batteries become main stream then that would sway a lot of people, to include myself, into making one of these tolerable.
Hoplite is offline   Reply With Quote
Old 09-03-2021, 02:42 AM   #122
Pre
Scooby Guru
 
Member#: 139693
Join Date: Feb 2007
Vehicle:
Dura ngo 95
horrorshow

Default

Quote:
Originally Posted by SCRAPPYDO View Post
So he loved his wife over a pile of metal and plastic.

In Pre land that means he lost his nuts.

got it.
No Walt, it was paid for. He sold it because he bowed to submission. Maybe at your house your SO is the boss and dictates things. Donít know, donít care. But we live in a world of beta men, unfortunately. A bunch of Chads. If my wife started demanding I sell x, y, or z, she is gone. A woman that loves you will support your interests, not make you eradicate them and replace them with what she wants. Itís a two way street.

Go back to stereotyping everyone. You arenít any good at it but seem to enjoy it. Meanwhile I will keep talking about the 69% of Muricans who are fat and obese extending the pandemic. And the idjuts who canít be bothered to wear a mask and put a stop to all this.
Pre is offline   Reply With Quote
Old 09-03-2021, 03:20 AM   #123
Pacomartin
Scooby Newbie
 
Member#: 526058
Join Date: Aug 2021
Default

Subaru of America's Advertising Account
  • 1975-1991 Levine Huntley Schmidt Beaver (advertising firm shut down in November 1991)
  • 1991-1993 Wieden-Kennedy
  • 1995-2005 Temerlin McClain

The introduction of the Legacy in 1990 meant that Subaru wanted to dump it's two decade of targeting consumers of econo boxes. They wanted the Subaru Legacy to compete with the Honda Accord and theToyota Camry.

Subaru hired Wieden-Kennedy to remake their image.

Weiden and Kennedy Inc. based in Portland Oregon ran three advertisement campaigns. The first campaign featured the stunningly truthful tagline "A car is a car - a machine . . . If it makes you more popular with your neighbors, you live among snobs with distorted values." The second campaign demanded that ads give product information. The third campaign contained what was probably the first Subaru TV ad to get massive attention, the "Punk Rock avertisement" which resonated with base in NW Pacific states.


The punk rock ad started the career of Jeremy Davies in a big way. Numerous casting directors and industry forces noticed the commercial, and Davies found himself being sent feature film scripts. Critics embraced his performance in David O. Russell's debut film, the black comedy, Spanking the Monkey. He is more recognized today for his roles in the TV series Lost and Justified. But it also resulted in Weiden and Kennedy Inc. losing their biggest account, Subaru.

It was during the year between Wieden-Kennedy andTemerlin-McClain that Subaru started searching for their most loyal consumers. It took them a lot of interview to figure out that their vehicles were popular with lesbians because people didn't obviously belong to clearly identifiable "lesbian clubs" in 1993.

But in April 1994, a groundbreaking IKEA television commercial that depicts two gay men buying furniture shopping for a dining room table. It was the first time gays have been openly portrayed in a mainstream TV spot. Ikea was swamped with hundreds of phone calls and letters--some applauding the company, but many others demanding that the ad be axed.

Quote:
Originally Posted by Mr.Sparkle View Post
It was real back in the 90's and Subaru capitalized on it. The marketing people at Subaru found it true back then so they actively advertised to them.
I don't think that Subaru capitalized on lesbians any more than they capitalized on health-care professionals who often had to go to work in terrible snowstorms. Advertising is primarily about identifying your customers, and sending them a message that means a lot to them.Temerlin McClain was fairly subtle about their initial ads targeting lesbians.

By the end of 1995 Subaru had broke 100,000 vehicle sales in the United States and were on their way to becoming the #4 Japanese auto company in America (behind Toyota, Honda, and Nissan).

In 2007, Subaru introduced the tagline "Love. It's what makes a Subaru a Subaru." Subaru juggernaut began in 2007 (187,208 vehicles sold in the US). They have stayed with "Love" as part of their advertising campaigns since then. Subaru first beat Mazda in 2010 and consistently in following years, and Suzuki USA went out of business in 2013. Isuzu and Daihatsu had left the US market before then. Mitsubushi never sold huge numbers of vehicles in the United States.

Subaru took out an advertisement in February 2012 celebrating their 266,989 sales in 2011.


The period of uninterrupted growth continued until 2019 with 700,117 vehicles sold. Nissan only outsold Subaru by 37% more vehicles in the COVID year of 2020. However, in 2021 it looks like Nissan has a deeper supply of computer chips than Subaru.

Last edited by Pacomartin; 09-03-2021 at 03:41 AM.
Pacomartin is offline   Reply With Quote
Old 09-05-2021, 07:15 AM   #124
oldsube
Scooby Newbie
 
Member#: 301040
Join Date: Nov 2011
Default

+1 observations
oldsube is offline   Reply With Quote
Old 09-12-2021, 11:29 AM   #125
R P
Scooby Newbie
 
Member#: 468304
Join Date: May 2017
Default

error post

Last edited by R P; 09-12-2021 at 11:55 AM.
R P is offline   Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

All times are GMT -4. The time now is 01:55 AM.


Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2023, Jelsoft Enterprises Ltd.
Powered by Searchlight © 2023 Axivo Inc.
Copyright ©1999 - 2019, North American Subaru Impreza Owners Club, Inc.

As an Amazon Associate I earn from qualifying purchases.

When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission
Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.