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08-13-2009, 11:54 AM | #1 | |
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2011 Hyundai Equus luxury sedan
2011 Hyundai Equus luxury sedan Quote:
It's a decent enough looking car - if not very generic Mercedes-Lexus in styling, but how many large upscale sedans can one company have while also trying to sell $15k econoboxs in the same dealership??
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08-13-2009, 12:23 PM | #2 |
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ill have to check it out... i was very impressed with the genesis.
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08-13-2009, 12:48 PM | #3 |
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I have a 3-year lease on my Genesis V8 (which has been great so far!) and will definitely check this out once that is up if they keep the price reasonable.... this looks to compete w/ the LS460L with all of the backseat comfort crap... almost like a car to be driven in as opposed to driving yourself... kinda a strange paradox for a Hyundai. As for the VW Phaeton comparison, its a bit off I think as the quality/reliability of H's cars are far above VW. (IMHO) The Genesis is already enjoying MUCH more success that the Phaeton ever did. They actually have a chance of pulling it off I think.
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08-13-2009, 01:08 PM | #4 |
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Looks pretty good minus the stupid hood ornament.
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08-13-2009, 01:14 PM | #5 |
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08-13-2009, 01:33 PM | #6 | |
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Video.//.Speaking of Luxury Flagships
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08-13-2009, 01:50 PM | #7 |
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If a fleet price can be had at 45k, then this could be a nice Town Car replacement.
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08-13-2009, 01:56 PM | #8 |
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But Mercedes is the other way around... they started off as being a luxury brand and have started with smaller/cheaper cars. If you ask most people (even in Europe), what kind of cars M-Bs makes, luxury is gonna be the first thing on their mind, and then they might remember the A and B-class. They already have the lux-cred.
Hyundai, not so much. I think they can pull it off with the Genesis cuz it is still reasonably priced. But at the $50k mark, cars in that class tend to be more about the badge on the hood than the car itself. Even today, most people in this country think of Hyundai as making small/cheap cars. That is great if you are selling Accents and Elentras, but that would turn off luxury car buyers in my opinion. |
08-13-2009, 04:09 PM | #9 |
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I think it looks good. If I were in the market for a car like this I would definitely consider it. On top of that I think you'll see a lot of Korean buisnessmen and their wives driving these around. And like Derbagger mentioned. Would be an excellent fleet replacement for all those aging Lincoln Town Cars.
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08-14-2009, 12:22 AM | #10 |
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there are tons of Equus in Korea - I would probably consider one I am shopping for one.
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08-14-2009, 12:31 AM | #11 |
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Equus is only for ballers in korea.. i rode in one and damn its SOO nice. if i was older i would def consider one.
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08-14-2009, 05:55 AM | #12 | |
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Quote:
There must be demand for the car if they are bringing it over after over a year of consumer clinics and the like. There is another reason, however, why I am sure Hyundai would like to bring the car over, which I will cover in a bit. I think Hyundai would be able to do what VW was not able to do with the Phaeton for a key reason: They don't have a division that is already playing in the market that they are trying to now penetrate (in VW's case, Audi already was an established player in the luxury arena. The Phaeton did not offer much that could not be had on the A8. Everyone knew that, and the media did not allow anyone to forget that either). Hyundai does not have this problem. Same can be said for Porsche, MB, BMW, which have been able to move around into new segments, as long as they has been some common thread tying the cars together (Ex. Porsche - Performance, MB - Luxury, BMW - RWD Driving dynamics, and for Hyundai - bang for your buck). Another thing on Hyundai's side is the marketing, and the good relatively desireable cars that they are cranking out these days. The Genesis sedan and coupe are both getting great reviews, and unlike Subaru and their forgettable advertising, have equally captivating advertisements to back the cars up, and stay memorable in the conscience of the consumer. Add to this a media that is enthusiastic about the moves that Hyundai has been making as of late, and I think it might lead to success for them with the car, if they are able to keep both the bang for buck quotient and the quality high. I think the kind of person that would purchase the Equus is not necessarily your S-Class, A8, XJ or 7 series buyer right now, but more someone who may have settled on something else in the price range of the Equus. Perhaps they were considering a luxury SUV or sedan within the price range of the Equus. Other buyers would be current owners of Hyundai cars, who may want to stay within the brand. This, I suspect, is one main reason why Hyundai would love to bring the car over. Once people "graduate" from their Genesis sedans, there is something else they can offer the buyer. With time, and a few generations of the car to establish itself in the market, the car can start to reach the buyers from the more established luxury brands, just as Lexus is starting to do now, as it is now an established and accepted player in the luxury car game. |
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08-14-2009, 06:50 AM | #13 |
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great car, hope it makes it.
Lexus made it... |
08-14-2009, 07:24 AM | #14 |
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08-14-2009, 08:31 AM | #15 | |
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Quote:
They are fickle. They are picky. They are self-centered. If someone has $50k+ to drop on a car, they aren't doing it for the car itself, since after all, a near-luxury car ($30-40k) is honestly just as good transportation and usually has just as many goodies and gadgets, as a true luxury car ($50k+). I don't think there is another car maker in the US today that is trying to sell as big of a range of cars as Hyundai... their cheapest car is $10k and they are not trying to sell one for $50k+. (you could say that M-B has a huge range in the price of their cars since the C-class is fairly "cheap" at about $35k and their top end models go for well over $100k, but I don't think they are in the same league - people that can afford $100k+ cars don't look at pricetags) If this was a $50k+ sportcar, I think they would have better luck with it. In the sportscar market, for the most part, if the car can perform, people will buy it - the numbers count, not the oontzy badge. To a point, they don't care what brand is on the hood (SEE: GT-R). Luxury car buyers are a different animal altogether. I almost am thinking that Hyundai has become too cocky in thinking that this car will actually sell. In Korea, I am sure it sells very well - but then again, that's their home market... people usually tend to favor the hometeam. This ain't Korea, and perfectly good cars sometimes don't sell because the established players have the market locked up. Also depending on what this car comes with, it's doesn't look like the huge bargain that the rest of the Hyundai lineup looks to be. We'll see what happens - I think at the very least, this will be a really interesting experiment to see unfold. And I personally find it fun to speculate the outcome. |
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08-14-2009, 08:49 AM | #16 |
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08-14-2009, 09:01 AM | #17 |
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wow they really do need to change the name
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08-14-2009, 09:25 AM | #18 | |
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Quote:
A $50k+ Equus would actually compete with luxury brands, and I suspect a lot of people would rather live with 20k miles on the odo of a BMW 7-series or Lexus LS than a Hyundai badge on the grill. |
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08-14-2009, 09:27 AM | #19 |
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Come on now, how about posting M-B model built within the last quarter-century.
But still, look at that wood inlay... the height of luxury 100 years ago... the plebeian Ford models were relegated to being painted black. |
08-14-2009, 09:38 AM | #20 |
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08-14-2009, 11:09 AM | #21 | |
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08-14-2009, 11:11 AM | #22 |
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08-14-2009, 12:52 PM | #23 | |
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08-14-2009, 12:57 PM | #24 | |
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08-14-2009, 01:13 PM | #25 |
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It looks great, as does the Genesis, but I think the real question is if Hyundai is spreading themselves out too far, too fast. 5 years ago their entire fleet was all yawn, now they are rolling superstar cars out what seems like daily.
Plus, honestly, if someone has $50K to spend on a car, I'm certain they are looking for either 4 rings, a wreath, a silver arrow or a circle in blue and white on the front grill. Sad to say, but the people that buy $50K cars are in it for the material goods. |
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