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Old 10-03-2019, 07:30 PM   #1
WRXnick16
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Default 11-Year-Old Dodge Challenger Outsold Camaro And Mustang In Q3

https://www.motor1.com/news/374463/d...amaro-mustang/

Quote:
And it wasn't by just a couple digits, either.

With the arrival of fall in the northern hemisphere comes third-quarter sales reports for automakers around the world. 2019 has been a rough year in the car business, and the latest figures suggest it’s going to get worse before things improve. But there’s a surprise from Dodge buried in the numbers, and we suspect it has the muscle car executives at Chevrolet and Ford a bit worried.

The Dodge Challenger easily outsold Camaro in the third quarter, with 18,031 units finding homes versus 12,275 for the Chevy. That’s been a trend for quite some time, despite the emergency facelift fitted to the Camaro for the 2020 model year. However, this time around the big Challenger also outsold the reigning Detroit champion, the Ford Mustang. It wasn't a complete blowout, but with only 16,823 pony-badged cars leaving Ford, it's a decisive win for team Dodge.

In fact, the Challenger was the only vehicle in this group to post a positive gain. Compared to the same period last year, Challenger sales were up 21 percent. Mustang sales fell 12.3 percent, and Camaro continued its hard slide by dropping a full 15 percent. It’s not a complete Challenger victory though – Ford still has a comfortable lead over Dodge in year-to-date sales but the gap is narrowing. 55,365 Mustangs have been sold through all of 2019 thus far, versus 46,699 for the Challenger. At 36,791 sold units, Camaro is a distant third. As much as we love the cool Chevy, these sales figures support the rumors we’ve heard about its impending demise.

How is Dodge and its decade-old Challenger outselling its recently updated competition? That’s a very interesting question that doesn’t necessarily have a single answer. The recent Mustang / Camaro facelifts weren’t entirely well-received by enthusiasts and that could be reflected in these stats. With a new Shelby GT500 poised to hit dealerships, it’s possible Mustang buyers are holding off on a purchase until the 760-hp monster arrives. As for Dodge, we’ve said it often – the automaker has done a fantastic job of keeping its old platform fresh and exciting with all kinds of special edition models, not to mention halo vehicles like the SRT Demon, and more recently, the Challenger Redeye. As a result, it enjoys the youngest demographic of buyers in the muscle car segment despite being the oldest choice.

Can Challenger pull out a 2019 upset and unseat the Mustang from its pony car throne? With approximately 10,000 units still separating the brands, that seems unlikely. That said, we certainly wouldn’t be surprised to see all kinds of crazy incentives from Dodge before the end of the year in a Hail-Mary attempt to try.

Source: FCA, Ford, GM
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Old 10-03-2019, 07:49 PM   #3
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Well ya, the power dollars were in effect.
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Old 10-07-2019, 11:07 AM   #4
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I leased my 2017 Challenger R/T 5.7 manual trans because it was way cheaper than a V8 Mustang. I suspect incentives and lower prices are what's motivating sales. When you have an old platform though the costs are lower.

The Camaro has gotten way too expensive. And ugly.
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Old 10-07-2019, 12:22 PM   #5
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The wide body Hellcat is a home run in the design department.
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Old 10-07-2019, 12:40 PM   #6
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I think the regular Challenger gets fender option too.
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Old 10-07-2019, 01:24 PM   #7
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Unless you're doing HPDEs frequently I can't understand why you wouldn't buy the Dodge. It's stupid fast in day to day driving and is probably the easiest to live with.

The widebody option is expensive, but I think it makes both the 2 and 4 door look pretty sweet.
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Old 10-07-2019, 01:32 PM   #8
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Quote:
Originally Posted by rmbrady View Post
Unless you're doing HPDEs frequently I can't understand why you wouldn't buy the Dodge. It's stupid fast in day to day driving and is probably the easiest to live with.

The widebody option is expensive, but I think it makes both the 2 and 4 door look pretty sweet.
I actually found the Mustang to be the better daily of the three, with the Challenger a close second (except it's freaking too wide for some parking spaces). The Camaro is really bad for daily use, or at least the 2017 version of it was.
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Old 10-07-2019, 01:41 PM   #9
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Originally Posted by 4S-TURBO View Post
I think the regular Challenger gets fender option too.
Yes, but, so far, only with the 392 engine ("R/T Scat Pack Widebody").
I'd have mine in Octane Red or F8 Green; only because B5 Blue is gone / not available.
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Old 10-07-2019, 01:55 PM   #10
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Even as a GM fan, I'd take the Challenger over the Camaro. but Camaro over mustang.
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Old 10-09-2019, 12:47 PM   #11
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The Challenger has at least a somewhat usable backseat so that helps considering these three are large coupes.

The Challenger still executes the best take on modern retro looks. I like the looks of it. While the Camaro is the sports car of the group, I don't get excited about it when I see it in person. The Mustang and Challenger are the lookers for me.
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Old 10-09-2019, 02:20 PM   #12
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The back seat on the Challenger is large and comfy by the standards of the segment
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Old 10-09-2019, 02:49 PM   #13
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My theory is that the Mustang and Camaro have evolved into serious sports cars and the top line models simply don't cater to the traditional pony car buyer that is 50+ years old and wants something that burns rubber in a straight line but has a complaint ride for street cruising as the only track they take their car to is for drag racing. The Challenger is still that car while the Mustang and Camaro are firmer riding, more track serious cars. Close second reason is that the Challenger is simply the best looking of the three and the styling seems ageless.
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Old 10-09-2019, 03:35 PM   #14
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Originally Posted by heavyD View Post
Close second reason is that the Challenger is simply the best looking of the three and the styling seems ageless.
I agree with that and I really like the Mustang's looks. If Dodge could hire a Mercedes interior designer to upmarket the inside they could keep the Challenger as is for another 20 years.
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Old 10-10-2019, 12:57 PM   #15
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I actually think the Camaro isn't too bad. The Mustang and Challenger look great, but the Challenger is just so big. If they could shrink it and modernize the interior as mentioned, those would be the only changes I would suggest for that car.
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Old 10-10-2019, 01:41 PM   #16
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Originally Posted by lil'redwagon View Post
I actually think the Camaro isn't too bad. The Mustang and Challenger look great, but the Challenger is just so big. If they could shrink it and modernize the interior as mentioned, those would be the only changes I would suggest for that car.
I still want a Giulia Gatto Dell'inferno
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Old 10-10-2019, 02:07 PM   #17
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Would that be the Challenger and Charger bodies on a Giulia chassis? If so, that would be game over. And then Chrysler could split from Fiat like they did with Merc, and keep the chassis under those cars for another 20 years.
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Old 10-10-2019, 02:26 PM   #18
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Quote:
Originally Posted by lil'redwagon View Post
Would that be the Challenger and Charger bodies on a Giulia chassis? If so, that would be game over. And then Chrysler could split from Fiat like they did with Merc, and keep the chassis under those cars for another 20 years.
IMO, as soon as Dodge starts shrinking or downsizing either Challenger or Charger they will lose their main customer base.
People buy Charger, and, to some extent, Challenger, because they are large, long wheelbase, vehicles: 120" and 116", respectively.
Mustang and Camaro are riding on 107" and 110", respectively.
So, I think Dodge needs to tread carefully just like Ford.
The S550 Mustang is just as big as the S197 because most people didn't want a smaller Mustang...

EDIT: just for reference, Charger has 40" of legroom in the rear (although headroom is tight) and I think Challenger gets 33" in the rear.
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