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Old 12-10-2010, 09:21 AM   #1
AVANTI R5
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Default 2012 Volkswagen Jetta GLI First To Get Fender Car Audio System

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Mention the name Fender with respect to music and sound, and you'll likely think of electric guitars, loud amps, and the likes of Jimi Hendrix or Stevie Ray Vaughn—or even John Lennon. Fender's Stratocaster has become one of the biggest names in guitars. Now, the Fender name is playing a part in the transformation of car audio. Now Volkswagen has partnered with Fender, as well as Panasonic, for premium audio systems that will debut in several Volkswagens for the 2012 model year. The Fender system will first be available in the 2012 Jetta GLI, then it will be offered in the company's upcoming (and yet unnamed) mid-size sedan, and later in the 2012 Volkswagen Beetle.

Premium car audio is not only something that makes a car more appealing, as automakers have found; it's something that shoppers are willing to pay extra for, so at a time when bottom lines are feeling the pinch it's a potential profit margin as well as a positive.

The Fender system will rely on the company's experience with amplification while featuring a proprietary Panasonic speaker system.

Volkswagen claims that the new system will offer "a unique sound that Americans will love." With nine speakers, including front dual voice coil speakers in front, as well as extended-range tweeters, the system claims to provide smooth mid-range response and a less harsh, distorted sound than rival systems.

Name-dropping certainly isn't anything new with respect to car audio. Old captive audio systems have been on the way out for a long time, replaced by audiophile options from makers such as Bowers and Wilkins, Bang & Olufsen, Bose, Mark Levinson, ELS, Lexicon, Harman Kardon, infinity, and Sony, among many others. VW had previously offered Monsoon premium audio on some models, including the Jetta.

[Volkswagen of America]
http://www.thecarconnection.com/mart...r-audio-system
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Old 12-10-2010, 09:59 AM   #2
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A gimmick, nothing new............
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Old 12-10-2010, 10:04 AM   #3
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VW is one of the worst with this type of crap...seriously, who comes up with an "Adidas Edition" GTI????? Having Fender make audio systems for them isn't going to rake in any more money...maybe they need to fire their QC department and start making quality vehicles instead of crap. That might net more profit.
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Old 12-10-2010, 10:05 AM   #4
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Please.....BOSE....BOSE!...are you freaking kidding me!? Their stuff is now the laughing stock of audiophiles.
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Old 12-10-2010, 02:32 PM   #5
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It's all about the Monsoon audio system, HA!


What I want to know is where to plug in my Guitar Hero?
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Old 12-10-2010, 02:39 PM   #6
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Having Fender make audio systems for them isn't going to rake in any more money...maybe they need to fire their QC department and start making quality vehicles instead of crap.
It doesn't sound like they're even doing that. It's a Panasonic system that they've just licensed the Fender name for marketing purposes.
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Old 12-10-2010, 05:35 PM   #7
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Originally Posted by Kontankerous View Post
Please.....BOSE....BOSE!...are you freaking kidding me!? Their stuff is now the laughing stock of audiophiles.
Yes but so is the idea of building a high end audio experience in something as acoustically miserable as the average family sedan.

Whatever else Bose may be, they do at least have some skill at getting pleasant sounding audio out of highly sub-optimal environments.

That said, branding car audio systems with the Fender badge is just poor, no matter who made the underlying box.
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Old 12-10-2010, 06:26 PM   #8
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Originally Posted by SilverSubaab View Post
A gimmick, nothing new............
no way to know for sure, 'till you and i hear one.

but the dynaudio system in my 3.6 passat was incredible. really.
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Old 12-10-2010, 11:33 PM   #9
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Old 12-11-2010, 03:59 AM   #10
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Am I the only one who read the title and thought they were going to put speakers in the fender? I was really confused and curious I had to read this. Then I was like "Ooooh".
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Old 12-11-2010, 06:49 PM   #11
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BOSE aka Buy Other Stereo Equipment
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Old 12-11-2010, 07:27 PM   #12
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Better Off with Something Else.
But they make popular guitars, so if it has their name on it, it's probably good. Just like that phone! Yay brand whoring!
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Old 12-11-2010, 09:46 PM   #13
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Originally Posted by jmhubbard01 View Post
no way to know for sure, 'till you and i hear one.

but the dynaudio system in my 3.6 passat was incredible. really.
Dynaudio is one of the best mobile audio brands aftermarket and OEM. Why the hell are they going to dump it for a pro audio company?
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Old 12-11-2010, 09:51 PM   #14
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at least with the Jetta Trek and K2 editions you got bikes and skis. This label crap is lame.
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Old 12-11-2010, 11:36 PM   #15
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Originally Posted by Kontankerous View Post
Please.....BOSE....BOSE!...are you freaking kidding me!? Their stuff is now the laughing stock of audiophiles.
everyone i know call them BLOSE
Alpine..Alpine
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Old 12-12-2010, 01:18 AM   #16
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Some more Bose jokes...

If it has no highs and it has no lows it's got to be Bose!

Bose - Better Sales through Marketing (A play on their slogan.)

Oh and JBL = Just Blows Loudly!
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Old 12-12-2010, 07:19 PM   #17
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Besides the fact that fender amps aren't that great, most guitarists use Marshall...
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Old 12-12-2010, 09:03 PM   #18
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Alpine FTW.
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Old 12-12-2010, 09:17 PM   #19
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Originally Posted by Godmal View Post
Besides the fact that fender amps aren't that great, most guitarists use Marshall...
THIS. i love my JVM410
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Old 12-13-2010, 10:27 PM   #20
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Originally Posted by sr20dehauler View Post
Dynaudio is one of the best mobile audio brands aftermarket and OEM. Why the hell are they going to dump it for a pro audio company?
My thoughts exactly. Dynaudio is one of the best audio brands period. Their drivers can be found in some of the most exotic audiophile speakers and studio monitors. I guess the name is just too esoteric compared to the likes of "bose" and "fender".
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Old 02-13-2012, 12:42 AM   #21
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[quote=imprezaL2345;32719673]Alpine FTW.[/QUOT

actually you havnt a clue and are ignorant if u think most guitarist go with marshall. some of the greatest guitarists all had fenders its a preference in tone, not matter of quality!!!!
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Old 02-13-2012, 12:49 AM   #22
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[quote=amfreeman;36365008][quote=imprezaL2345;32719673]Alpine FTW.[/QUOT

actually you havnt a clue and are ignorant if u think most guitarist go with marshall. some of the greatest guitarists all had fenders its a preference in tone, not matter of quality!!!![/QUOTE

lol I knows!1111
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Old 02-13-2012, 11:41 AM   #23
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amfreeman, thanks for clarifying stuff in this thread that last had a post in December of 2010.........
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