Welcome to the North American Subaru Impreza Owners Club Friday February 21, 2020
Home Forums Images WikiNASIOC Products Store Modifications Upgrade Garage
NASIOC
Go Back   NASIOC > NASIOC General > News & Rumors

Welcome to NASIOC - The world's largest online community for Subaru enthusiasts!
Welcome to the NASIOC.com Subaru forum.

You are currently viewing our forum as a guest, which gives you limited access to view most discussions and access our other features. By joining our community, free of charge, you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is free, fast and simple, so please join our community today!

If you have any problems with the registration process or your account login, please contact us.







* As an Amazon Associate I earn from qualifying purchases. 
* Registered users of the site do not see these ads. 
Reply
 
Thread Tools Display Modes
Old 01-20-2020, 11:55 AM   #1
banyan
Scooby Newbie
 
Member#: 181013
Join Date: May 2008
Location: ⛵⛵⛵⛵
Post Subaru Wants To Sell Only EVs By Mid-2030




Subaru is probably not the first company that comes into mind when talking about electrification in the automotive industry. The Japanese company has just a few electrified models on sale globally, including the Crosstrek Hybrid in the United States and the Forester e-Boxer in Europe, but it has just announced an ambitious plan for the next two decades.

First, the automaker will develop a so-called “strong hybrid” vehicle using technologies from Toyota, as reported by Reuters earlier today. It will arrive at some point later this decade and will feature the marque’s patented symmetrical all-wheel drive in some form. It should help Subaru reach its goal of selling at least 40 percent all-electric and electrified cars by 2030.

More importantly, an all-electric vehicle is currently under development and through an official press release, the manufacturer has apparently released the first sketches of that model. This is most likely the design of the concept previewing the production EV but at least we know it is supposed to take the shape of a crossover. According to Subaru’s ambitious plan, the brand should begin selling only electric vehicles by the first half of the 2030s.

“Although we’re using Toyota technology, we want to make hybrids that are distinctly Subaru,” Chief Technology Officer, Tetsuo Onuki, recently commented to Reuters. “It’s not only about reducing CO2 emissions. We need to further improve vehicle safety and the performance of our all-wheel drive.”

We’ll probably know more about Subaru’s electrified plans soon so stay tuned for more details.

https://www.motor1.com/news/393785/s...only-mid-2030/
* Registered users of the site do not see these ads.
banyan is offline   Reply With Quote
Sponsored Links
* Registered users of the site do not see these ads.
Old 01-20-2020, 12:33 PM   #2
KC
Scooby Guru
 
Member#: 442
Join Date: Oct 1999
Chapter/Region: NESIC
Location: RI/SE Mass
Vehicle:
17 Imp Spurt
00 S2k

Default

So it appears Subaru wants to be Toyotas electrification arm? Like Scion/Lexus?

--kC
KC is offline   Reply With Quote
Old 01-20-2020, 12:54 PM   #3
R P
Scooby Newbie
 
Member#: 468304
Join Date: May 2017
Default

Maybe they will have boxer E-motors..., got to be different.
R P is offline   Reply With Quote
Old 01-20-2020, 01:12 PM   #4
torquemada
Scooby Guru
 
Member#: 128484
Join Date: Oct 2006
Chapter/Region: International
Location: Germany
Vehicle:
2006 EDM WRX STI
WRB

Default

torquemada is offline   Reply With Quote
Old 01-20-2020, 01:40 PM   #5
subyski
Scooby Specialist
 
Member#: 202642
Join Date: Nov 2007
Chapter/Region: RMIC
Location: Centennial, Colorado
Vehicle:
08 Impreza,80Vette
68 Impala, 15 SantaFe

Default

By 2030 seems optimistic considering the efforts and offerings so far. Their hybrid offerings are lackluster, even with the latest use of Toyota tech. Toyota themselves one ups them.
subyski is offline   Reply With Quote
Old 01-20-2020, 01:41 PM   #6
4S-TURBO
Scooby Specialist
 
Member#: 67807
Join Date: Aug 2004
Chapter/Region: NWIC
Location: AMERICA OF AMERICA☜
Vehicle:
.... Fred Dryer as
---HUNTER--->

Default

Subaru will become irrelevant by mid-2030.
4S-TURBO is offline   Reply With Quote
Old 01-20-2020, 01:51 PM   #7
Brahmzy
Scooby Specialist
 
Member#: 3293
Join Date: Dec 2000
Location: CO
Vehicle:
'20 Ascent
'15 XTerra P4X

Default

Quote:
Originally Posted by torquemada View Post
This was freakin cool. Thanks!
Brahmzy is offline   Reply With Quote
Old 01-20-2020, 02:18 PM   #8
JP Chestnut
Scooby Newbie
 
Member#: 504432
Join Date: Jul 2019
Chapter/Region: Tri-State
Default

I hope there's a new STI model by 2030.
JP Chestnut is online now   Reply With Quote
Old 01-20-2020, 03:40 PM   #9
littledrummerboy
Scooby Specialist
 
Member#: 94408
Join Date: Aug 2005
Chapter/Region: E. Canada
Location: Canada
Vehicle:
‘17 STI Sport-Tech
‘17 Impreza Hatch Touring

Default

Quote:
Originally Posted by subyski View Post
By 2030 seems optimistic considering the efforts and offerings so far. Their hybrid offerings are lackluster, even with the latest use of Toyota tech. Toyota themselves one ups them.
That time frame seems doable. As long as they get it right with the hybrids in the mid-to-last half of this decade, which by the sound of the article is their goal -- it shouldn't be that much of an effort considering they can grab toyota's tech. Though you're right... what they did with the current crosstrek hybrid isn't a good start.

Its unfortunate Subaru has chose to stay out of the mass-market electrification game right now. After years and years of our second car being a Subaru, the Impreza is going back soon and I'm picking up a Corolla hybrid instead. My STI is staying though -- I still need a manual, summer fun and snow car We'll see where e-Subarus are in a decade... though other brands have a huge head start.

Last edited by littledrummerboy; 01-20-2020 at 03:46 PM.
littledrummerboy is offline   Reply With Quote
Old 01-20-2020, 03:48 PM   #10
heavyD
Scooby Specialist
 
Member#: 194216
Join Date: Nov 2008
Chapter/Region: W. Canada
Location: Calgary, Alberta, Canada
Vehicle:
2020 X3M Competition

Default

Quote:
Originally Posted by 4S-TURBO View Post
Subaru will become irrelevant by mid-2030.
Very possible IMO. As I have said before Subaru loses all of their uniqueness when they go EV. No boxer engine, no symmetrical AWD. Subaru has done well staying price competitive with inexpensive AWD systems but there's no way to hide the additional cost of a 2nd motor powering the rear wheels as it's almost a $10k adder for a Model 3. They are either going to have to start offering FWD EV base cars or compete in higher range AWD EV's to which several manufacturers will have a head start. This is probably the golden years for Subaru.
heavyD is offline   Reply With Quote
Old 01-20-2020, 04:07 PM   #11
subyski
Scooby Specialist
 
Member#: 202642
Join Date: Nov 2007
Chapter/Region: RMIC
Location: Centennial, Colorado
Vehicle:
08 Impreza,80Vette
68 Impala, 15 SantaFe

Default

Subaru needs to at least start with some e-AWD hybrid model. Toyota offers it now in the Prius as a $1400 option. Sure it's a limited capability AWD system but they need to start with something.
subyski is offline   Reply With Quote
Old 01-20-2020, 04:27 PM   #12
littledrummerboy
Scooby Specialist
 
Member#: 94408
Join Date: Aug 2005
Chapter/Region: E. Canada
Location: Canada
Vehicle:
‘17 STI Sport-Tech
‘17 Impreza Hatch Touring

Default

Quote:
Originally Posted by heavyD View Post
Very possible IMO. As I have said before Subaru loses all of their uniqueness when they go EV. No boxer engine, no symmetrical AWD. Subaru has done well staying price competitive with inexpensive AWD systems but there's no way to hide the additional cost of a 2nd motor powering the rear wheels as it's almost a $10k adder for a Model 3. They are either going to have to start offering FWD EV base cars or compete in higher range AWD EV's to which several manufacturers will have a head start. This is probably the golden years for Subaru.
I feel like they’re already irrelevant tbh, but maybe because I’m in the subaru veteran group lol. Lots of companies have AWD, and the majority think all AWD are the same anyway. Right now Subaru’s advantage is branding, and imo, it’s marketing genius...that’s about it. In the EV future they can have two electric motors and still call it e-Symmetrical AWD or something. I doubt the masses will read into it much and realize that’s how all AWD EVs work.
littledrummerboy is offline   Reply With Quote
Old 01-20-2020, 05:16 PM   #13
Integra96
Scooby Specialist
 
Member#: 64196
Join Date: Jun 2004
Chapter/Region: RMIC
Vehicle:
2010 Family Sedan

Default

BEVs will deliver mortal blows to nearly all major automakers even if they scramble and try to change direction. Subaru may not survive. Oh well.
Integra96 is offline   Reply With Quote
Old 01-20-2020, 05:46 PM   #14
Stephsman05
Scooby Newbie
 
Member#: 499513
Join Date: Mar 2019
Chapter/Region: E. Canada
Location: Barrie ON Canada
Vehicle:
2006 Outback XT
Blue

Default

I say fossil fuels are always the way to go. I don’t much care for the electric vehicle market, and the amount of time that would be wasted on road trips when having to plan for charge stops. The reality is that the manufacturing of the batteries being used in ev’s is more harmful than the emissions an ic car produces in a lifetime.
Stephsman05 is offline   Reply With Quote
Old 01-20-2020, 05:56 PM   #15
nealric
Scooby Newbie
 
Member#: 450518
Join Date: Jul 2016
Location: Houston
Vehicle:
2016 STI
Arrest Me Red

Default

Quote:
Originally Posted by Stephsman05 View Post
I say fossil fuels are always the way to go. I don’t much care for the electric vehicle market, and the amount of time that would be wasted on road trips when having to plan for charge stops. The reality is that the manufacturing of the batteries being used in ev’s is more harmful than the emissions an ic car produces in a lifetime.
This is simply untrue. Manufacturing batteries isn't great from an environmental perspective, but the emissions is not even close the lifetime emissions of an IC car. Other than the small amount of rare earth metals (only a few kilos per car), the other components of a battery (mostly nickel) are no more harmful than the Aluminum and Steel in an ICE vehicle. Battery lifespans are similarly equivalent to engine lifespans, so replacements doesn't make up for that.

By the timeframe under discussion, road trips in EVs will likely be a non-issue. You will be able to get a quick charge at just about any gas station in not much longer than it will take to get a snack and take a bathroom break.

Don't get me wrong, I love me some good old fashioned internal combustion, but auto execs can see the writing is on the wall. Because EVs are inherently simpler and are fundamentally more efficient (even if the power to run them were generated with diesel), they will hit a point where they are substantially cheaper to own and operate. Because they are nearly silent and offer instant (And controllable acceleration), they will also offer a better user experience. Once you hit the price parity tipping point, any automaker without a compelling EV solution will be toast.
nealric is offline   Reply With Quote
Old 01-20-2020, 06:33 PM   #16
Brahmzy
Scooby Specialist
 
Member#: 3293
Join Date: Dec 2000
Location: CO
Vehicle:
'20 Ascent
'15 XTerra P4X

Default

Still going to be a long while yet. And they can take forever as far as I’m concerned.
It will take everything Subaru has, and more to meet that 2035 target.
Brahmzy is offline   Reply With Quote
Old 01-20-2020, 06:42 PM   #17
JustyWRC
Scooby Specialist
 
Member#: 153088
Join Date: Jul 2007
Location: Arlington, TN
Vehicle:
2005 Baja Turbo
06 Forester 18 Imp Sport

Default

Quote:
Originally Posted by littledrummerboy View Post
...Though you're right... what they did with the current crosstrek hybrid isn't a good start...
Why isn't it a good start? Name another hybrid that is a true AWD and can give you 17 miles of EV before needing ICE. AND promotes off pavement driving?

Quote:
Originally Posted by subyski View Post
Subaru needs to at least start with some e-AWD hybrid model. Toyota offers it now in the Prius as a $1400 option. Sure it's a limited capability AWD system but they need to start with something.
Isn't the current Crosstrek Hybrid "something"?


Quote:
Originally Posted by 4S-TURBO View Post
Subaru will become irrelevant by mid-2030.
I'm not disagreeing. Except to change "will" with "could". We don't know what they have up their sleeves.
JustyWRC is offline   Reply With Quote
Old 01-20-2020, 08:54 PM   #18
4flatjunky
Scooby Newbie
 
Member#: 431637
Join Date: Oct 2015
Default time to invest

Quote:
Originally Posted by banyan View Post



Subaru is probably not the first company that comes into mind when talking about electrification in the automotive industry. The Japanese company has just a few electrified models on sale globally, including the Crosstrek Hybrid in the United States and the Forester e-Boxer in Europe, but it has just announced an ambitious plan for the next two decades.

First, the automaker will develop a so-called “strong hybrid” vehicle using technologies from Toyota, as reported by Reuters earlier today. It will arrive at some point later this decade and will feature the marque’s patented symmetrical all-wheel drive in some form. It should help Subaru reach its goal of selling at least 40 percent all-electric and electrified cars by 2030.

More importantly, an all-electric vehicle is currently under development and through an official press release, the manufacturer has apparently released the first sketches of that model. This is most likely the design of the concept previewing the production EV but at least we know it is supposed to take the shape of a crossover. According to Subaru’s ambitious plan, the brand should begin selling only electric vehicles by the first half of the 2030s.

“Although we’re using Toyota technology, we want to make hybrids that are distinctly Subaru,” Chief Technology Officer, Tetsuo Onuki, recently commented to Reuters. “It’s not only about reducing CO2 emissions. We need to further improve vehicle safety and the performance of our all-wheel drive.”

We’ll probably know more about Subaru’s electrified plans soon so stay tuned for more details.

https://www.motor1.com/news/393785/s...only-mid-2030/
should buy into subaru if this is the direction
4flatjunky is offline   Reply With Quote
Old 01-20-2020, 10:24 PM   #19
littledrummerboy
Scooby Specialist
 
Member#: 94408
Join Date: Aug 2005
Chapter/Region: E. Canada
Location: Canada
Vehicle:
‘17 STI Sport-Tech
‘17 Impreza Hatch Touring

Default

Quote:
Originally Posted by JustyWRC View Post
Why isn't it a good start? Name another hybrid that is a true AWD and can give you 17 miles of EV before needing ICE. AND promotes off pavement driving?
I need to rephrase, or explain why... it’s such a limited market/production car. It’s not even available here in Canada. Not being available is not a good start to me. Also, with SGP supposedly designed with hybrid/electrification in mind, I don’t get why the battery eats up so much room in the trunk.

With the rav4 hybrid and upcoming rav4 prime, I hope subaru can really come out with a good application of that tech with the symmetrical AWD, AND have it available everywhere. I feel like subaru should’ve had a mass-market hybrid out by now and in more than one model.

Edit: I need to clarify that last part too. Subaru’s love-the-outdoors branding should also position themselves for hybrid/ev and less fuel use, but they’re pretty much absent on the latter. Yes, their AWD offerings are fuel-efficient for awd cars, but it’s not the same as hybrid efficiency. I feel like they could’ve been a leader with AWD hybrids, but chose to defer trying until later this decade for some reason... when nearly all manufactures are fully into EVs already. Also, I know not many manufacturers have multiple hybrid models, but its well within their reach (Toyota has pretty much electrified everything except their trucks and sports cars). With the crosstrek hybrid, they could’ve done the Impreza as well, for example... but again, they need to make it available everywhere and not eat cargo room.

Last edited by littledrummerboy; 01-20-2020 at 11:51 PM.
littledrummerboy is offline   Reply With Quote
Old 01-23-2020, 01:17 PM   #20
Masterauto
Scooby Specialist
 
Member#: 198376
Join Date: Dec 2008
Chapter/Region: MAIC
Location: Delaware
Vehicle:
18 Alfa GiuliaTi S
LOTUS Esprit ES, ML TDI

Default

so auto manufactures seem to know something that we average people don't ?
It's kinda strange no one talks about how the grid system will need to be updated or how they will generate the additional power needed to charge all those batteries and how many charging stations needed for smooth no wait charging If moving to Hydrogen fuel cells could go well.
Masterauto is offline   Reply With Quote
Old 01-23-2020, 02:16 PM   #21
Sid03SVT
Scooby Specialist
 
Member#: 183032
Join Date: Jun 2008
Chapter/Region: NESIC
Location: CT
Vehicle:
2015 RWD Camry
Pull me over red

Default

Quote:
Originally Posted by Masterauto View Post
so auto manufactures seem to know something that we average people don't ?
It's kinda strange no one talks about how the grid system will need to be updated or how they will generate the additional power needed to charge all those batteries and how many charging stations needed for smooth no wait charging If moving to Hydrogen fuel cells could go well.
https://youtu.be/UqEwLle8xKU
Travel around the holidays and you're going to have lines as gas pumps too, granted much shorter wait times.

Infrastructure improvements aren't going to happen overnight, and everybody isn't going to switch to EV's overnight.

Charging infrastructure is steadily increasing, charging times are decreasing, battery tech is getting better & cheaper, electricity generation from green (or greener than fossil fuel) sources is also steadily increasing. It is/has started at the West & East coasts, and is working it's way inland. It won't be the same answer in every location, places like Arizona would benefit from solar, some places it's hydro, some places it's wind, some places it's a combination.

Even if BEV cars weren't a thing, the demand on the grid increases every day due to population and consumer electronics.

Food for thought: The ZF8 is arguably the best automatic transmission on the market today, the automatic transmission has come a long way since the GM hydramatic in 1939; it took automotive engineers 81 years to get the automatic transmission to this point, it didn't happen over night.
Sid03SVT is online now   Reply With Quote
Old 01-23-2020, 03:44 PM   #22
KC
Scooby Guru
 
Member#: 442
Join Date: Oct 1999
Chapter/Region: NESIC
Location: RI/SE Mass
Vehicle:
17 Imp Spurt
00 S2k

Default

More electric means less road taxes gained from gas at the pump means less road upkeep until they find a new way to tax them to get their moneys to pay for the very same roads.

--kC
KC is offline   Reply With Quote
Old 01-23-2020, 03:48 PM   #23
SeeeeeYa
Scooby Specialist
 
Member#: 129681
Join Date: Oct 2006
Chapter/Region: MAIC
Location: WV
Vehicle:
'19 Imp Ltd Wagon
CWP

Default

Want something to take to the bank?

An all EV world is not going to happen.

There. Free. Write it down.

One other freeby: The Earth is in continual flux. There is nothing we can do about it. Ice ages will occur again. Hot times will occur again. Virtually all life on the planet will be eliminated... again.

So enjoy today. Be Happy. Go for a drive. Listen to music. Have an ice cream cone. Hug a tree while there's time. Make love. Have children. Move on. We are not the Messiah.
SeeeeeYa is offline   Reply With Quote
Old 01-23-2020, 04:10 PM   #24
heavyD
Scooby Specialist
 
Member#: 194216
Join Date: Nov 2008
Chapter/Region: W. Canada
Location: Calgary, Alberta, Canada
Vehicle:
2020 X3M Competition

Default

Quote:
Originally Posted by KC View Post
More electric means less road taxes gained from gas at the pump means less road upkeep until they find a new way to tax them to get their moneys to pay for the very same roads.

--kC
It's not discussed enough but governments make a lot of money from gasoline taxes. In Canada we get taxed double on gasoline compared to the US and the government will want to recoup that money which means that we will probably see higher taxes on electricity, toll roads, higher annual auto registration costs, additional taxes on vehicle purchases, etc.
heavyD is offline   Reply With Quote
Old 01-23-2020, 04:36 PM   #25
SatinWhitePearl
Scooby Specialist
 
Member#: 170780
Join Date: Feb 2008
Chapter/Region: SCIC
Location: Orange County
Vehicle:
2018 Type RA #350
2019 Honda Civic Type R

Default

Yeah, I see the value of "old ICE" cars climbing in the future.

I have absolutely 0 interest in an electric car, aside from a Porsche Taycan - that thing is a space ship.
SatinWhitePearl is offline   Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

All times are GMT -4. The time now is 08:48 AM.


Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.
Powered by Searchlight © 2020 Axivo Inc.
Copyright ©1999 - 2019, North American Subaru Impreza Owners Club, Inc.

As an Amazon Associate I earn from qualifying purchases.