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Old 10-18-2017, 08:59 PM   #101
4S-TURBO
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Like how far before? Late 70's? Because does that even apply? What car was not considered junk in the late 70's? Everything was junk with wood tape dashes and tweed crap interiors. lol

Even the early to mid 80's people in the upper middle were buying Honda products. Anyhoo.


https://beta.theglobeandmail.com/glo...beandmail.com&

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For me, the first sign that Japan was winning the car wars happened in the late 1970s, when my father bought a Honda instead of a Volkswagen or a Ford. "This is a better car," he said after taking delivery of his new Accord. "You should get one, too."

I ignored his advice. I was a committed German car buff. And I came by it honestly – when I was a boy, my dad had taken me to the Porsche factory in Stuttgart and taught me that this was sacred ground. No one understood engineering or cars like the Germans.
This guy is a Canadian. I'm from the west coast. Perhaps we have a similar perspective growing up as we were insulated from anti-Japanese sentiment for car buying? Seems the shift was the late 70's though. Tarriffs killed Japanese car quality before that. Couldn't compete with a quality product if it was going to be double the price of the nearest competitor. I think Hyundai had a completely different set of hurdles than Honda/Toyota/Datsun did.
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Last edited by 4S-TURBO; 10-18-2017 at 09:30 PM.
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Old 10-18-2017, 10:16 PM   #102
mhoward1
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The late 60's through the mid 70s. Two things really changed the perception.

1) American car makers thought they were invincible and started to cut huge corners.
2) cars like the Datsun 240Z were made. Even then it took almost 30 years to reach the status they did by the mid 80s.


Look how far Kia and Hyundai have come in 1/2 the time.
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Old 10-18-2017, 11:33 PM   #103
4S-TURBO
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Quote:
Originally Posted by mhoward1 View Post
The late 60's through the mid 70s. Two things really changed the perception.

1) American car makers thought they were invincible and started to cut huge corners.
2) cars like the Datsun 240Z were made. Even then it took almost 30 years to reach the status they did by the mid 80s.


Look how far Kia and Hyundai have come in 1/2 the time.
I'll add another...

3) Japanese consumer products like home audio and television sets were TOTL for desirability in the 70's. This almost corresponds exactly with the automotive side. Vets stationed across the Pacific were buying up Japanese electronics and bringing them back. Top dollar Japanese made goods became commonplace, making buying a Japanese car not too far fetched of a decision.

As for Hyundai, they're still half Honda for sales after 30 years. They've come far, but their brand recognition and sales are nothing what a Honda, let alone Toyota, is.
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Old 10-18-2017, 11:41 PM   #104
Skunkers
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Quote:
Originally Posted by mhoward1 View Post
The late 60's through the mid 70s. Two things really changed the perception.

1) American car makers thought they were invincible and started to cut huge corners.
2) cars like the Datsun 240Z were made. Even then it took almost 30 years to reach the status they did by the mid 80s.

Look how far Kia and Hyundai have come in 1/2 the time.
Truth. It's more complicated than that re: American automakers, I think, but true.
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