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Old 04-07-2008, 09:35 PM   #1
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Default Ford touting quality equal to that of Toyota and Honda

http://www.autoblog.com/2008/04/07/f...ota-and-honda/



Quote:
The Bloomfield Hills, Michigan-based RDA Group has found that Ford is on par with top-level stalwarts Toyota and Honda when it comes to vehicle quality. Ford managed 1,284 "things-gone-wrong" (TGW) per 1,000 vehicles during the first three months of ownership this year, statistically matching the two top Japanese brands, which are tied at 1,250 TGW. Though it certianly won't be the last word in the ongoing debate as to who makes the best cars, it is at least a good sign for Ford. Perhaps what's most impressive is that 36 of 40 Ford, Lincoln, Mercury, Volvo and Mazda nameplates improved this year versus 2007. Ford's performance in this study marks an eight-percent improvement over the previous year, at which time they were tied with Toyota, but trailing industry-leader Honda. While Ford is glad to see quality improving, every automaker would surely like to sit alone at the top of the quality rankings, and Ford is no different.

Ford builds some pretty good vehicles these days, but faces a large perceived quality gap, as only 41-percent of consumers consider Ford vehicles according to their own internal data. For that reason, expect Ford to tout these new quality findings as part of their Drive One campaign.
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Old 04-07-2008, 09:56 PM   #2
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Michigan-based RDA Group has found that Ford is on par with top-level stalwarts Toyota and Honda when it comes to vehicle quality. Ford managed 1,284 "things-gone-wrong" (TGW) per 1,000 vehicles during the first three months of ownership this year
I guess they're not ready for the first 12 months quality yet

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Old 04-07-2008, 10:54 PM   #3
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breathe
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Old 04-07-2008, 11:46 PM   #4
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So this is how desperate Furd is eh?

I love the lingo. "TGW/1000"!! Sounds so scientific!!
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Old 04-08-2008, 12:30 AM   #5
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No, not desparate. Just trying to change the publics misperception about Ford's quality.

Here's an article last year from Autoblog about Ford's improving JD Powers surveys.

Ford dominates J.D. Power and Associates 2007 Initial Quality Study
Hot on the heels of the 2007 Strategic Vision Total Quality Awards, J.D. Power and Associates has released its 2007 Initial Quality Study. You'll no doubt be hearing about how well Ford has done in this year's IQS, as J.D. Power reports the Blue Oval has garnered five top model segment awards, more than any other automaker. Those models include the Ford Mustang, Lincoln Mark LT, Lincoln MKZ, Mercury Milan and the Mazda MX-5.

Indeed, Ford did very well this year, with the Lincoln brand improving from 12th place to 3rd, Mercury from 17th to 8th and Ford jumping from 16th to 10th. We take umbrage, however, with J.D. Power choosing to include the Mazda MX-5 in Ford's list of segment leaders. Ford owns a controlling 33% stake in Mazda, but doesn't include the Japanese brand's sales among its own at the end of the month, and neither does the Japanese-built MX-5 share its plaform with any other Ford models. And, while rattling off how well each Ford brand ranked, J.D. Power doesn't mention that Mazda ranked 35th, second to last ahead of Land Rover, another Ford brand. Still, even without including the MX-5, Ford's four segment leaders is still more than any other automaker. Mercedes-Benz and Toyota each had three.

J.D. Power also gives out Assembly Plant Awards, and in a surprising twist of fate, Ford's Wixom assembly plant that shut its doors forever this past week became the first North American assembly plant to earn the Platinum Plant Quality award for producing vehicles with the fewest defects. We suppose that means 2007 Lincoln Town Car owners are in for some trouble-free times with their cars.

You can check out the complete rankings in the gallery below and read the official press release from J.D. Power and Associates after the jump.


Here's the actual survey link. http://www.autoblog.com/photos/jd-po...quality-study/

Note Ford recieved more awards than any other manufacturer.
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Old 04-08-2008, 12:32 AM   #6
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Ford and J.D. Power: the two most trusted, disinterested sources of reliability information in the universe!
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Old 04-08-2008, 12:40 AM   #7
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Quote:
Originally Posted by Integra96 View Post
Ford and J.D. Power: the two most trusted, disinterested sources of reliability information in the universe!
Thanks for your opinion. Unlike your opinion, which has no basis in facts, JD Powers spends millions of dollars every year surveying thousands of actual vehicle owners. So, what can you offer to support your little drivel?

Sorry to be so harsh, but I'm always amazed at the stupid posts on subjects such as this.

EDIT - Obviously JDP and Ford are in deep together based on Land Rover's showing. And I'll add that I'm not sure there's a Ford I would own, so no bias on my part.
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Old 04-08-2008, 01:23 AM   #8
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Ford is always gonna be **** in my book until they bring their world market stuff here.
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Old 04-08-2008, 01:30 AM   #9
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You guys are just ignorant . Plain and simple and Americans to boot no faith in your own .
Very sad to say the least .
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Old 04-08-2008, 02:59 AM   #10
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Originally Posted by ASU View Post
You guys are just ignorant . Plain and simple and Americans to boot no faith in your own .
Very sad to say the least .
Why should we show them any respect when they've spit in our faces for the past 15 years?
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Old 04-08-2008, 03:15 AM   #11
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Originally Posted by robertrinaustin View Post
No, not desparate. Just trying to change the publics misperception about Ford's quality.
There is more to quality than "initial".
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Old 04-08-2008, 03:23 AM   #12
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I could even deal with slightly low quality if they had a car that interested me.
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Old 04-08-2008, 05:06 AM   #13
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Quote:
Originally Posted by ASU View Post
You guys are just ignorant . Plain and simple and Americans to boot no faith in your own .
Very sad to say the least .
We'd have a little more faith if they chose to sell their quality cars in their own home market, rather than restrict them to overseas. Most foreign car companies make their best cars avail in their home markets, yet Ford chooses to do it the other way around.
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Old 04-08-2008, 06:37 AM   #14
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3 months???

wow.... good job ford.. your cars survive the showroom and the break in period.
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Old 04-08-2008, 07:54 AM   #15
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Why should Americans have any faith in a company that has consistently been giving their HOME MARKET some of their worst products for generations now?

Why should Americans be loyal to a company that builds more and more of their products in Canada, Mexico and other foreign lands?

Why should Americans care about this Johnny-come-lately push toward 'quality' and 'fuel economy' when other companies have been offering both of those for decades now and have a proven record?



I am all for helping the US economy out and buying as many American-made products as possible - but not when the home-grown company doesn't even try to be competitive. Not when it picks up the latest industry buzz-word and shoves it into their latest marketing propoganda.

Ford, if your quality has improved, then great! Now do it for the next decade or two before you think anyone is going to take your near-bankrupt butt seriously.
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Old 04-08-2008, 09:15 AM   #16
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thats simple they just need to fire all their American Employees and hire Japanese ones.

Last edited by IMPREZ A WRX; 04-08-2008 at 10:56 AM.
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Old 04-08-2008, 09:22 AM   #17
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Wow.

Just wow.
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Old 04-08-2008, 09:25 AM   #18
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For 18 years starting in 1987 I owned/drove a MR2. I also had a 1985 Ford Tempo, automatic 4-cyl. Both cars required transmission service. 2nd gear synros on the MR2 under warranty, a transmission rebuild on the Tempo out of warranty. Got a 93 Saturn 5-speed. Later traded that on a 1995 Ford Contour V-6 automatic. Ford sent me several letters for items of stuff that might fail or needed replacing. I kept good maintenance on it.
The transmission went weird less than a thousand miles after a major transmission flush service, the cruise control went out, and I had a recall letter that stated the catylitic converters which were one-piece with the exhaust manifolds needed replacing. I traded that car in 2000. It was almost paid for when all that stuff was breaking, and out of warranty. All those years and my daily driver was the MR2. It had become a really small car. At the grocery store Expeditions, Excursions, Subdivisions, Tundras made it look real small. 115 hp, about 90 lb-ft of torque if the air was cool and dense. They all break some, but sometimes it's really unacceptable and the experience will determine your future purchase choices.

Last edited by Windsor; 04-08-2008 at 10:14 AM.
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Old 04-08-2008, 09:53 AM   #19
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Great news if you own a Ford for only 3 months.
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Old 04-08-2008, 10:20 AM   #20
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"3-month" and "initial quality" surveys are virtually meaningless. I would consider 3 years a minimum time to judge a car's reliability.

Quote:
Originally Posted by robertrinaustin View Post
J.D. Power also gives out Assembly Plant Awards, and in a surprising twist of fate, Ford's Wixom assembly plant that shut its doors forever this past week became the first North American assembly plant to earn the Platinum Plant Quality award for producing vehicles with the fewest defects. We suppose that means 2007 Lincoln Town Car owners are in for some trouble-free times with their cars.
Irony indeed.
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Old 04-08-2008, 10:25 AM   #21
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Quote:
Originally Posted by Hazdaz View Post

Why should Americans care about this Johnny-come-lately push toward 'quality' and 'fuel economy' when other companies have been offering both of those for decades now and have a proven record?
You mean like scoring well on the last several 3 year studies?

http://www.jdpa.com/corporate/news/r...05089&search=1
http://crubsandfents.wordpress.com/2...y-vds-results/
http://www.jdpower.com/corporate/new...spx?ID=2007130

The only two companies that have a proven record are Honda & Toyota. Not even Subaru stays above Ford in the 3 year study. For earlier studies it's harder to find the charts, but the articles mention the improvement & 'narrowing the gap'. Those are cars from 8 years ago.
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Old 04-08-2008, 10:38 AM   #22
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so while 3 months is meaningless over the life of a car, in terms of quality it is extremely important b/c those first 3 months make a huge impression on you. And the fact that they are now INLINE with toyota and Honda is also huge.

So for you all you naysayers and jokers, wake up, this is a massive improvement.

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Old 04-08-2008, 12:09 PM   #23
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Quote:
Originally Posted by robertrinaustin View Post
Thanks for your opinion. Unlike your opinion, which has no basis in facts, JD Powers spends millions of dollars every year surveying thousands of actual vehicle owners. So, what can you offer to support your little drivel?

Sorry to be so harsh, but I'm always amazed at the stupid posts on subjects such as this.

EDIT - Obviously JDP and Ford are in deep together based on Land Rover's showing. And I'll add that I'm not sure there's a Ford I would own, so no bias on my part.
The reason that JD Power is the favourite source for marketing campaigns is not because it is more accurate than other surveys. It simply is not. It is based on a pathetic amount of statistics, and that is why they never publish the errors on their results.

The real reason that companies like to quote their results is because they are corporate friendly. Ask yourself what significance a FIRST 3 MONTHS quality survey can possibly have in real life to consumers. None. The only reason that thing exists is because it's the only quality related measure that is achievable in the short run. When Jaguar tried to revamp its image a few years back, their official goal was to improve on JD IQS. When Mercedes Benz wanted to do the same a couple years later, they also set their goals on JD IQS. They did do just that too, but their long term reliability is still far from spectacular. Now Furd is advertising something that is not even a real JD IQS, but a rip off version that they comissioned.

Consumer Report puts out a quality survey that has more than 10 times the statistics JD does, and it goes back 3~7years. But the only companies you'll see quoting them are Japanese ones. Why? Cuz they are the only ones that are consistently at the top, which oddly enough is in line with what most consumers actually experience.

About Ford's quality, they have improved a lot, and I would say that it's no worse than the likes of Nissan and Mazda. But it is not up there with Honda and Toyota yet.
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Old 04-08-2008, 12:16 PM   #24
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Quote:
Originally Posted by SlideWRX View Post
You mean like scoring well on the last several 3 year studies?

http://www.jdpa.com/corporate/news/r...05089&search=1
http://crubsandfents.wordpress.com/2...y-vds-results/
http://www.jdpower.com/corporate/new...spx?ID=2007130

The only two companies that have a proven record are Honda & Toyota. Not even Subaru stays above Ford in the 3 year study. For earlier studies it's harder to find the charts, but the articles mention the improvement & 'narrowing the gap'. Those are cars from 8 years ago.
Let me just point out that the JD Power dependability survey you just quoted surveyed whopping 53,000 owners.

Compare that to Consumer Reports' 1.3 million owners surveyed this year alone.

You see what's wrong in this picture?
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Old 04-08-2008, 12:19 PM   #25
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Why should you care you ask ? Because you need the Big three strong, its vital for the US econimy and for your kids future . I dont beleive that the Japanese worker is better than the US worker or any smarter . Still Ford, GM, and Chrystler have the majority of thier workforce in the US and it will stay that way as long as they have the cash to do so.

The build quality between #15 and #1 is so small that you would have to be very nitpicky to say the least to really find a diffrence . I drive a Subaru because I love the STi but I also have a Ford pickup which is tits if you ask me .
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