CAN YOU LISTEN TO MY RANT?
I owned over 30 Subarus over the years and I’ve been closely following the moves of this company since I was old enough to almost drive my SVX in 2005! It’ll be a good read I promise!
(In my head) someone at the Subaru product line round table said “Hey since we completely took the Impreza’s Identity away because we’re essentially gonna just lower a Crosstrek and CALL IT “AN IMPREZA” for this generation (essentially stripping the Impreza as a Model and making it a mere trim) let’s just give it the 2.5L like the Crosstrek. It costs us damn near nothing (in retrospect) to do that and every brand these days are recycling name plates (although most aren’t deserving of it!
) let’s just give this an “RS” logo because it’s convenient for us to do so and we feel bad we took away the enthusiast car (the STi)”.
AS A 4 TIME 2.5RS COUPE OWNER: Here are my Grudges with Subaru for recycling this RS name plate following my order of what I deem to be MOST significant!
1. No MANUAL option! There’s no excuses!
The official Subaru brand relations president at WBM this year said in so many words that the government severely restricts the production of manual transmissions to a small percentage! Okay I get you can’t get around that BUT AT LEAST MAKE A FEW, COME ON NOW…
2. Let’s break it down:
RS = Rally Sport
Rally: Subaru doesn’t do the WRC anymore (Yes they do Rally America at least as of now which I am still very happy they do… Don’t know how many STi’s Subaru have left in their stash to keep this up but I sort of DIGRESS)
Sport: They don’t have their FLAGSHIP sports car THE STi any more. When I think Sport, Sports Car, MANUAL transmission, no ways around that!!!!
3. When you (The Subaru Enthusiast) think of the 2.5rs, you think the GM/GC body style not the GD body style because it provides the excitement around this “RS” Badge revival. When you saw your first 2.5rs it attracted that attention because it had that big spoiler on the back! This “RS” HAS ZERO AMOUNT OF SPOILER ON THAT HATCH! SUBARU can you give us a 2008 STi hatch spoiler AT LEAST???
4. The ground effects/side skirts on this car aren’t sporty. The sideskirts are barely noticeable. You really need to be looking for them to notice them! The bumper is the same as the regular Impreza. Although the 1998 2.5RS didn’t have a GC STi bumper all the other GM/GC body 2.5rs’s did. The fog lights are tiny! Even the GD Bugeye had big pronounced fog lights in it! RS = Rally Sport! Rally Car = Big fog lights! They really didn’t do much in the looks department at all.
5. In 1998 it was available in Rally Blue Pearl and Gold wheels. What do we get? Two off shades of blue and BLACK WHEELS. EVERYTHING today has BLACK WHEELS! So boring, no pep in the step! And one of the shades of blue mimic the FORD RS blue??? Why that and not a Subaru World Rally Blue?! It will cost next to nothing to use a color they have already! You took away the STi, give us something to remember it by my god… you can use the WRB off the damn WRX for Christ sakes!
6. Body style! When you recycle the “RS” badge you make us think of the GM/GC 2.5rs and that body style only came as a coupe and sedan! Okay we get that the only reason my the Impreza is surviving with such abysmal sales numbers is because it shares ALMOST EVERYTHING with the Crosstrek! FINE! I get it! BUT! The current WRX (an enthusiast car) DOESN’T come in a hatch! Some of us really like sport hot hatches! COULD YOU AT LEAST make this hatch a little more sporty with better aero like the 2.5rs was for Christ sakes? (As I already touched up on)
7. The GM/GC 2.5rs had a hood scoop. Okay it’s not a turbo and it got made fun of, but it’s in the DNA to have one! And if someone were to swap it later the hood scoops there already lol. Adds to the character!
IN 1998 WE GOT THE 2.5RS BECAUSE THEY DIDN’T MAKE A WRX OR STi HERE! WELL GUESS WHAT SUBARU?!? WE HAVE NO STi AGAIN… MAKE THIS NEW RS NAME PLATE HOLD WEIGHT AGAIN.
Let’s be real here if Subaru didn’t design the Crosstrek to share a body with the Impreza, the Impreza would be toast right now!!! Impreza sales are in the toilet. But there’s someone at Subaru that still cares about brand history and knows that the name Impreza has held weight in the global company since 1992. (Thank you who ever you are)
This whole project is just a name plate revival and it really falls short and misses the target. And REALLY, not much more effort needs to be put into this trim at all to make it authentic! BUT NO THEY HALF ASSED IT! Granted, the interior and STYLING of the wheels fits the bill in my opinion! And just a shout out to the guy that came over from the Toyota/Scion side that made the 2 piston “RS” logo, thanks for entering the chat!
SUBARU, if you guys still read forums! As a 30+ Subaru owner (4 time 2.5RS coupe owner) and long brand enthusiast: YOU GUYS ARE REALLY, REALLY, REALLY doing us a disservice by making a mockery of our beloved “RS” name plate just for monetary gain (and a half ass attempt to recycle this “RS” name plate) and me and the purists in the community do not approve! YOU SHOULD BE ASHAMED!
There I said my piece. I called them out on their bluff. I’ve done all I can do!
I probably wasted half of my day away with this. Thanks for reading!