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Old 05-22-2008, 07:55 AM   #1
Scooby Guru
Member#: 73805
Join Date: Nov 2004
Default Honda announces FCX Clarity business plan and beginning of customer selection process

American Honda plans to deliver about 200 FCX Clarity hydrogen-powered fuel cell vehicles to US customers in the first three years of production, with three-year, $600-per-month leases beginning in July, the company announced yesterday. The lease programme marks the world's first large-scale retail initiative for fuel cell vehicle technology, and Honda has begun the process of identifying customers from a group of over 50,000 individuals who have expressed interest in the FCX Clarity.

Honda will announce its first customers when the first FCX Clarity rolls off the production line at a ceremony on June 16, 2008 in Japan, where Honda will also showcase the world's first dedicated fuel cell vehicle production facility. Additionally, Honda will announce further plans for involvement by Honda dealerships in the U.S., as well as future customer care and customer qualification initiatives.

The FCX Clarity launch began in October 2005 with the unveiling of the FCX concept vehicle at the Tokyo Motor Show, which was followed in November 2007 by the debut of the production model at the Los Angeles Auto Show, where the company announced plans to begin leasing vehicles to customers in the U.S. Initially, the programme will be based on a three-year lease term with a price of $600 per month and will be targeted at consumers in Southern California.

Honda expects to lease several dozen FCX Clarity models per year in the U.S. and Japan to reach the total of about 200 units in the first three years. Given that demand volume will greatly outstrip supply, and the leases will be heavily subsidised, Honda America is embarking on a four-step customer qualification process.
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