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Old 07-01-2020, 11:32 PM   #1
banyan
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News Subaru Of America, Inc. Reports June And Q2 2020 Sales

  • Best June ever: Forester


Subaru of America, Inc. today reported 53,911 vehicle sales for June 2020, a 12 percent decrease compared with record June 2019. These results reflect the impact of the COVID-19 global pandemic and the uncertainty surrounding economic recovery. Following eleven consecutive years of sales records, Subaru reported year-to-date sales of 267,110, a 21 percent decrease compared to the same period in 2019.

“Our June results are a testament to the perseverance of our retailers, who overcame difficult circumstances to achieve our sales target,” said Thomas J. Doll, President and CEO, Subaru of America, Inc. “We place a high premium on the satisfaction of our owners resulting in loyalty to our retailer’s franchise and our brand. These June results demonstrate the proven value our products provide, best delivered through our trusted retailers.”

“We are pleased to close June with strong sales in the midst of a competitive market limited by the pandemic,” said Jeff Walters, Senior Vice President of Sales. “The Forester continued to shine in our lineup of all-star vehicles, drawing a healthy demand from car buyers looking for vehicles they can rely on when times are tough.”

http://media.subaru.com/pressrelease...-q2-2020-sales
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Old 07-02-2020, 04:18 AM   #2
ajsti24
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Wow WRX/STi sales up 16%! (June ‘20vs June ‘19)
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Old 07-02-2020, 09:43 AM   #3
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I am surprised the new gen Outback is not doing better! The prev gen sold better. What is wrong with that car?

And the Forester continues to outperform. That one I can understand as it is a huge improvement over the previous gen.

The Crosstrek is now in mid cycle, and still doing well considering. Will be interesting to see if the added 2.5 engine will increase sales.
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Old 07-02-2020, 01:27 PM   #4
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Originally Posted by ajsti24 View Post
Wow WRX/STi sales up 16%! (June ‘20vs June ‘19)
Heck. BRZ was up(we helped by one). I'm even surprised at this point.

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Originally Posted by R P View Post
I am surprised the new gen Outback is not doing better! The prev gen sold better. What is wrong with that car?

And the Forester continues to outperform. That one I can understand as it is a huge improvement over the previous gen.

The Crosstrek is now in mid cycle, and still doing well considering. Will be interesting to see if the added 2.5 engine will increase sales.

So, I would think Forester does better cause I believe it is the overall better value and with the uncertainty of the past several months, it just seems the better logical choice.

And what is not said in this release is the Crosstrek, to date, has sold a touch under 750K units. The fastest Subaru to hit that number. So, it will be interesting to see if we can see a noticeable increase in sales with the 2.5 coming. Or not depending on price. I'd think why get a Crosstrek if the price starts touching Forester pricing?
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Old 07-02-2020, 01:50 PM   #5
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So, I would think Forester does better cause I believe it is the overall better value and with the uncertainty of the past several months, it just seems the better logical choice.
I think there's a lot of sense in that. My wife cross shopped the previous gen Forester and Outback. She didn't give the Forester a second look after driving it - it was way too basic and rough. She went with the Outback.

Now that the Forester has been upgraded, it's a lot closer in refinement to the Outback while being cheaper and more airy feeling inside due to the taller winders and more upright feel. She might have still preferred the new Outback, but it would have been a lot closer.
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Old 07-02-2020, 01:55 PM   #6
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Anyone going with the BRZ over the Hakone 86 is crazy.
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Old 07-02-2020, 01:58 PM   #7
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Anyone going with the BRZ over the Hakone 86 is crazy.
The green 86 looks amazing, but it has the basic suspension and brakes. It's a huge shame you can't spec the good hardware on that model.
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Old 07-02-2020, 02:00 PM   #8
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Agreed. Needs the brakes. Christmas sweater.
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Old 07-02-2020, 02:22 PM   #9
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How good is the Outback supply levels at the dealerships? SIA was shutdown for a while. The Ascent is also built at SIA and its numbers are better. Maybe they are wanting to push the 7 seater as it has probably larger margins.

All speculation, but perhaps that is why the Outback is doing so bad right now.
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Old 07-02-2020, 04:16 PM   #10
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I think there's a lot of sense in that. My wife cross shopped the previous gen Forester and Outback. She didn't give the Forester a second look after driving it - it was way too basic and rough. She went with the Outback.

Now that the Forester has been upgraded, it's a lot closer in refinement to the Outback while being cheaper and more airy feeling inside due to the taller winders and more upright feel. She might have still preferred the new Outback, but it would have been a lot closer.
Not sure what year model you are talking about; but, yeah. Since the Forester was put on the SGP, my choice between the two got a bit harder. I was going to get something at the end of the year; but, the corona hit the brakes on that. Maybe by 6 months. Now, I'll wait for 22MY info. Only thing that sucks about that is buying 2 cars as my plan is still to get a SGP STI.

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How good is the Outback supply levels at the dealerships? SIA was shutdown for a while. The Ascent is also built at SIA and its numbers are better. Maybe they are wanting to push the 7 seater as it has probably larger margins.

All speculation, but perhaps that is why the Outback is doing so bad right now.
SIA is shut down again I believe for their normal summer shut down. Hard to say about inventory cause even with good inventory, customers always seem to want what you don't have on the lot. Crosstreks are our problem. I only see three from my desk. We finally got in a customer's LXT they ordered in December.
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Old 07-06-2020, 03:23 PM   #11
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is there still room for sedans? Sorry Thomas D
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Old 07-07-2020, 09:06 AM   #12
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is there still room for sedans? Sorry Thomas D



Interesting you say that as WRX sales increased...






I agree with you sentiment. Just thought it odd saying that THIS month.
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Old 07-07-2020, 09:15 AM   #13
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Interesting you say that as WRX sales increased...






I agree with you sentiment. Just thought it odd saying that THIS month.
Was talking legacy and Impreza...
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Old 07-07-2020, 09:55 AM   #14
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Those are very good numbers considering.

I can see why normal folks like the Forester. It's a great car for what it is and the incentives make them super affordable. And made in Japan still rules for quality.
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Old 07-09-2020, 01:15 AM   #15
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Was talking legacy and Impreza...

OK. Maybe elaborate on your statement then? Maybe my mistake is I ASSumed you were referencing Doll's "sedan" statement which wasn't about "Legacys and Imprezas".
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Old 07-09-2020, 08:58 AM   #16
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Wow, those numbers are much better than I expected them to be.
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Old 07-09-2020, 10:09 AM   #17
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Originally Posted by bakadayo View Post
Wow, those numbers are much better than I expected them to be.
If you look at the sort of people who buy most new Subarus these days, they tend to be educated, fairly well off, and frugal. Those people didn't get hammered by the C19 shut downs.

My local dealer basically sold their whole lot's worth of inventory slightly before/after NY state shut down.
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Old 07-10-2020, 06:28 AM   #18
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Originally Posted by R P View Post
I am surprised the new gen Outback is not doing better! The prev gen sold better. What is wrong with that car?

And the Forester continues to outperform. That one I can understand as it is a huge improvement over the previous gen.

The Crosstrek is now in mid cycle, and still doing well considering. Will be interesting to see if the added 2.5 engine will increase sales.

Front cladding....no sale.
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Old 07-10-2020, 07:35 AM   #19
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Quote:
Originally Posted by R P View Post
I am surprised the new gen Outback is not doing better! The prev gen sold better. What is wrong with that car?

And the Forester continues to outperform. That one I can understand as it is a huge improvement over the previous gen.

The Crosstrek is now in mid cycle, and still doing well considering. Will be interesting to see if the added 2.5 engine will increase sales.
Theres's a definite supply constraint. cars.com shows less than 10,000 outbacks in the wild. There's not enough inventory to reach 17,000 if they wanted to.
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Old 07-10-2020, 08:29 AM   #20
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I think I saw this is the last month we get data reported like this.. from now on itll be quarterly
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Old 07-13-2020, 08:00 AM   #21
Franz At
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The sales went up to 16%! That is really big!
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Old 07-13-2020, 09:39 AM   #22
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The sales went up to 16%! That is really big!
And year to date is DOWN 16%.
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