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Old Today, 06:57 AM   #1
Scooby Guru
Member#: 73805
Join Date: Nov 2004
Default Ford Patents Pop Up Ads For Their Info Screens

Blue Oval brand is hatching plans to sell ads on the move for all its vehicles
Ford has been caught patenting new software for its cars that would repeat or replicate passing billboards within its infotainment system.

Described by the car-maker as a “billboard interface for vehicle displays”, the new tech patented by the US car-maker works by using its on-board cameras to read a passing billboards and then create a pop-up that would be replicated within the infotainment system.

As well as displaying the ad, the tech will also enable a hyperlink to be displayed to allow passengers to purchase the product advertised or find out more information.

It could also divert the sat-nav to the shop or restaurant advertised.
The system is expected to provide a lucrative new revenue stream for the Blue Oval brand.

Other car-makers are experimenting by offering options like semi-autonomous cruise control on a subscription basis.

Ford’s new tech is yet another new opportunity available due to its cars being always connected to the internet.

To prevent driver distraction, it’s likely ads will only be broadcast to the occupant in the driver’s seat when either the vehicle is at rest at traffic lights or the car is operating in autonomous mode.

There’s no indication when Ford plans to offer the new ad delivery system, but third-party smartphone navigation apps, like Waze, already offer a less sophisticated system of dealing adverts based on your location, but only when it detects the vehicle is at standstill.
Let me Guess who The First Ad will Be. Drum Roll... company to sell you extended warranty for your transportation appliance. Let's not forget the pipes from your foundation to the curb (thanks Mike Rowe).
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Old Today, 07:18 AM   #2
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Join Date: Nov 2004

This was from earlier last week.

Ford OTA Updates Now Called Power-Up, Amazon Alexa Coming Soon

Power-Up OTA updates can significantly modify vehicle functions remotely

Software updates can save time for owners, money for Ford

Ford is giving its over the air updates a brand name. And the first big update under the Power-Up brand will be Amazon Alexa, coming to more than 700,000 Fords already in customer hands this year.

Power-Up, which is a lot better on the tongue than “over the air updates”, will allow Ford to change the software of up to 80 modules, depending on the vehicle. That means extensive changes to how they work are possible down the road, along with extra software, new features, even apps like FordSketch and games will be available down the road.

More than 100,000 vehicles have already received a Power-Up, 2021 Ford F-150 and Mustang Mach-E models that have been updated since March. Those updates include updates to the F-150’s Zone Lighting system and other software refinements that would not previously have been possible.

Ford vehicles equipped with Sync4, including the Bronco, F-150, Mach-E, and Super Duty trucks will get hands-free Amazon Alexa beginning later this year. That feature will be free for up to three years for users and will allow skills including remote locking and unlocking of the vehicle as well as remote start control, among other features, while from in the vehicle users will be able to operate smart home devices like lights, heating, and garage doors. Soon, Ford says, you’ll even be able to pay for fuel at participating stations just by saying “Alexa, pay for gas.”

Ford is also planning to add instrument cluster direction display for Apple CarPlay users and make digital owner manual enhancements.
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Old Today, 09:46 AM   #3
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2016 Step 2 Push
Buggy GT


Full on Big Brother tracking every where.


Better pick up a last 90's, early 2000's car without all this non-sense.
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Old Today, 10:48 AM   #4
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0304 WRX WRX


Just think - this could have been a disruptive patent. Come on ****ty-idea-people, do us a solid next time.
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Old Today, 12:57 PM   #5
White out
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Great way to make money. Get paid by advertisers & owners who don't want to hear adverts.
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Old Today, 01:51 PM   #6
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Location: Seattle
18 Highlander
Yami XSR


kinda thought this sort of thing was coming. curious to see if they'll ever use it though. this is just a patent, not a sure thing.

i remember a few years ago everyone being up in arms about coupons being sent to their phones over bluetooth while they were out shopping. still haven't seen that happen (yet?).
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