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Old 04-20-2019, 07:03 AM   #1
AVANTI R5
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Default Subaru's Stand at the 2019 New York Auto Show Is the Most Subaru Thing We've Ever See

[img]https://hips.hearstapps.com/hmg-prod.s3.amazonaws.com/images/subaru-stand-new-york-auto-show-1555602544.jpg?crop=1.00xw:0.738xh;0,0.158xh&resiz e=480:*[/img]


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Subaru's Stand at the 2019 New York Auto Show Is the Most Subaru Thing We've Ever Seen


We get it, Subaru. You love dogs and the outdoors.


Subaru constructed a special booth at the 2019 New York auto show that's meant to emphasize the brand's outdoorsy image.
The National Parks–themed display includes kitschy references to landmarks such as Yellowstone's Old Faithful geyser.

The new 2020 Subaru Outback wagon that just made its debut is heavily featured.

Amid the flashy lights, glitzy displays, and shiny vehicles sprawled across New York City's Javits convention center for the 2019 New York auto show, one automaker created a contrarian booth with a decidedly earthy vibe. Yep, you guessed it—it was Subaru, who constructed an auto-show stand that made us feel like we were entering a forest, or at least a computerized simulation of one.


Subaru’s Stand at the 2019 New York Auto Show


We have to admit that the smoke-and-mirrors show was impressively constructed. Walk through the log-cabin-style entry, and you're greeted by the sights, sounds, and smells of a forest getaway. A massive curved display projects forest images on the back wall, speakers flood the space with sounds of birds chirping, National Parks–style signage abounds, and various trees and plastic rocks are strewn about to complete the effect (don't worry, Subaru says it's all made from recycled or sustainable materials).

Stand attendants wander around in full park ranger–esque getup, including green vests and hiking boots, while "hikers" (read: paid actors) periodically put on cheesy scenes as if they themselves are experiencing the wonder of Yellowstone. Videos show the adventures of various Outback owners over the years while a sappy voice-over plays, and every so often there's a "geyser eruption" in which the new 2020 Outback emerges from a model of Yellowstone's Old Faithful. The company even planned a dog adoption event at the auto show in conjunction with the ASPCA, staging an array of pups at a separate display downstairs at the convention center to try to find homes for them.

Subaru dog
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Honestly, it's all a bit much if you ask us, but at least Subaru backs up all this corporate marketing with some real donations to charities supporting these various causes. The company says it has provided $20 million to the National Parks Foundation since 2013 and raised $2.9 million for the ASPCA in 2018 so . . . that's worth congratulating them for.

If you're planning to visit the New York auto show, which runs from April 19 through April 28, it's worth your time to stop by the Subaru booth to see all of this in action. Just prepare to be assaulted by more outdoorsy vibes than you'll know what to do with.

Subaru stand New York auto show

[img]https://hips.hearstapps.com/hmg-prod.s3.amazonaws.com/images/img-3345-1555605107.jpeg?crop=1.00xw:0.918xh;0,0&resize=480 :*[/img]
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https://www.caranddriver.com/news/a2...uto-show-2019/
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Old 04-20-2019, 10:10 AM   #2
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Obviously not a Subaru customer
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Old 04-20-2019, 08:52 PM   #3
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They have an explosive Geyser showing every 5 mins..... It was so underwhelming that Subaru was the only manufacturer I didn’t visit. I spent most of my time in awe of the 30th Anniversary Mazda Miata RF. No fun cars left out in the herd of SUVs.
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Old 04-20-2019, 09:52 PM   #4
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I just came back from the NY Auto show. This year Subaru had two displays. The aforementioned outdoor display at the top floor and then a more reserved traditional presentation on the bottom floor. Bottom floor is where you want to go. New Legacy and outback was there. I sat in the new Legacy and the layout was very similar to the Ascent. The big touch screen was on, got to play with it some.

The new STI S209 was on display but it was not open to the public. Also had a Forester with a rooftop tent on display.
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Old 04-21-2019, 12:27 AM   #5
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Originally Posted by laufu View Post
I just came back from the NY Auto show. This year Subaru had two displays. The aforementioned outdoor display at the top floor and then a more reserved traditional presentation on the bottom floor. Bottom floor is where you want to go. New Legacy and outback was there. I sat in the new Legacy and the layout was very similar to the Ascent. The big touch screen was on, got to play with it some.

The new STI S209 was on display but it was not open to the public. Also had a Forester with a rooftop tent on display.
Are the unpainted bulges on the Outback’s front bumper as hideous in person as they are in pics?
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Old 04-21-2019, 06:07 AM   #6
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Originally Posted by Scooby-Doode View Post
They have an explosive Geyser showing every 5 mins..... It was so underwhelming that Subaru was the only manufacturer I didn’t visit. I spent most of my time in awe of the 30th Anniversary Mazda Miata RF. No fun cars left out in the herd of SUVs.
+1
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Old 04-21-2019, 10:23 AM   #7
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Are the unpainted bulges on the Outback’s front bumper as hideous in person as they are in pics?
I was just mentioning this on another forum. I can't believe how bad all of the plastic on the nose looks!
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Old 04-21-2019, 10:51 PM   #8
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Originally Posted by 4S-TURBO View Post
Are the unpainted bulges on the Outback’s front bumper as hideous in person as they are in pics?
It looks the same to me as the 2019.

But then again, I was there for the 2020 Legacy XT. Not a fan of the Outback.
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Old 04-22-2019, 08:34 AM   #9
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I think that display looks pretty sweet. Would be cool to see it in real life.
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Old 04-22-2019, 11:50 AM   #10
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The irony is that the display is about as close to the outdoors as 90% of Subaru customers will ever get.
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Old 04-22-2019, 12:42 PM   #11
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Really? I would not have necessarily disagreed with you until I saw the % you chose. A bit off I would say. I would personally have started with 50% and then debated which direction is more correct. Subaru didn't get this reputation from a "10%".
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Old 04-22-2019, 12:50 PM   #12
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Really? I would not have necessarily disagreed with you until I saw the % you chose. A bit off I would say. I would personally have started with 50% and then debated which direction is more correct. Subaru didn't get this reputation from a "10%".
The % is just based off the folks in my life who I know own Subarus... friends, co-workers, neighbors, etc. But then again, I live in subaru-ville where everyone wears three-layer goretex rain jackets to walk between the parking lot and the store because it's sprinkling outside... Instead of the urban cowboy aesthetic, people here want the urban-adventurer aesthetic.

I feel people buy them with the intent of being outdoorsy and taking them to the trail head, but most people just don't have that drive. It's the same reason gyms exist on $10/month fees... people want to be physically active, but at the end of the day they'd rather watch game of thrones and drink beer.
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Old 04-22-2019, 01:14 PM   #13
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The % is just based off the folks in my life who I know own Subarus... friends, co-workers, neighbors, etc. But then again, I live in subaru-ville where everyone wears three-layer goretex rain jackets to walk between the parking lot and the store because it's sprinkling outside... Instead of the urban cowboy aesthetic, people here want the urban-adventurer aesthetic.

I feel people buy them with the intent of being outdoorsy and taking them to the trail head, but most people just don't have that drive. It's the same reason gyms exist on $10/month fees... people want to be physically active, but at the end of the day they'd rather watch game of thrones and drink beer.

LOL.

I never thought to consider the % here; but, do know a lot of our customers get out. They love sharing their trip pics when they come in for service or whatever. You can definitely tell those who probably don't get out much. I'm talking about the ones with big trucks or SUVs that are worried about going over something(railroad tracks or what have you) and slow down. Dramatically.
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Old 04-22-2019, 02:33 PM   #14
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Yeah... there's certainly a fair share here who do... I have two co-workers who are regularly at trail heads, and bought a Subaru for the extra ground clearance because the forest roads can be pretty tough to pass at times. I also have other co-workers who bought them purely for the aesthetic. They're over-weight and can't be bothered to walk to lunch, but are constantly decked out in Patagonia outerwear and other athletic type clothing. It's a thing around here... if you don't look like you're ready to go on a 10 mile hike at a moment's notice, you don't fit in... lol. And that extends to people's vehicles. So again, maybe I just see a lot of these wannabes around here. I'd bet that in places where Subaru's aren't a dime a dozen, they probably do see more proper use than they do here. Then again, the roads are wet often around here, so the awd really does help, even if you take the ground clearance out of the equation.
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Old 04-22-2019, 04:57 PM   #15
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They may not be CURRENT Subaru customers - they were probably still wistful for the Subaru they fell in love with 20 years ago, when it was all about rallying... They're not the only ones, he says as he sadly looks at his '05 LGT...
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Old 04-24-2019, 01:01 PM   #16
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Quote:
Originally Posted by dwf137 View Post
The % is just based off the folks in my life who I know own Subarus... friends, co-workers, neighbors, etc. But then again, I live in subaru-ville where everyone wears three-layer goretex rain jackets to walk between the parking lot and the store because it's sprinkling outside... Instead of the urban cowboy aesthetic, people here want the urban-adventurer aesthetic.

I feel people buy them with the intent of being outdoorsy and taking them to the trail head, but most people just don't have that drive. It's the same reason gyms exist on $10/month fees... people want to be physically active, but at the end of the day they'd rather watch game of thrones and drink beer.
Ever been to a trailhead?


It's Subarus, VW TDI wagon Jettas, Vanagons, Astros and the occasional odd ball.
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Old 04-24-2019, 04:21 PM   #17
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Ever been to a trailhead?

It's Subarus, VW TDI wagon Jettas, Vanagons, Astros and the occasional odd ball.
Yes, I'm out about every other weekend somewhere, be it splitboarding, hiking, climbing, or mountain biking. Kind of depends on my objective as to what I see most, but I don't feel the ratio of Subarus is more heavily weighted at the trail head than in the city.
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Old 04-24-2019, 09:18 PM   #18
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They may not be CURRENT Subaru customers - they were probably still wistful for the Subaru they fell in love with 20 years ago, when it was all about rallying... They're not the only ones, he says as he sadly looks at his '05 LGT...


Still not Subaru's core. That era of folks is certainly not small; but, it really isn't Subaru's identity.
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