JUICED LIGHTNING! Ford To Use Iconic Name For Their Upcoming Electric Pickup

[AVANTI R5]

Ford F-150 Lightning Name Will Return for Electric Pickup

https://www.caranddriver.com/news/a3...electric-name/

[AVANTI R5]

Ford engineers and marketers openly told MC&T that there’s little incentive for the company to produce a pickup truck that solely focuses on street performance, as seen with the Ford F-150 Lightning of yore. Similar remarks have come from officials at Stellantis when asked about a street-performance truck based on the Ram 1500 TRX. Ultimately, high performance truck customers want the duality of ample power and performance for the street – which both the Ram TRX and Ford F-150 Raptor have – while being capable of taking that same power and performance to sandy dunes, rocky trails, and muddy clearings. Yet the Ford F-150 Lightning name appears primed for a comeback.

According to Car & Driver, the upcoming Ford F-150 EV will come with the Lightning name branded on it, foregoing other names such as E-150 and F-150 Electric. And, like the F-150 Lightning from the 1990s, this purely electric pickup truck is bound to leap off the starting line with the incredible vigor that electric vehicles have become known for. The all-electric F-150 is expected to launch as soon as next year, just behind the Rivian R1T (summer 2021) and Hummer EV (late 2021).

While Ford Motor Company hasn’t officially confirmed use of the Lightning name just yet, the electric Ford F-150 has been teased and detailed in multiple ways up to this point. Ford CEO Jim Farley even hinted at the price of the upcoming F-150 EV, saying it won’t go after the $100,000-plus truck market, as seen with the Hummer EV pickup truck, and noted that Ford’s upcoming electric vehicles will fall between $20,000 and $70,000. A Cox Automotive survey also pointed to strong anticipation for the 2023 Ford F-150 Lightning, claiming buyers want it more than they want the Tesla Cybertruck. Adding to that is the fact that Ford officially announced that the company will increase its capacity to build the upcoming electric F-150, which will be assembled exclusively at the Rouge truck plant in Michigan.

Now, various leaks and spy photos shed even more details. For example, camouflaged prototypes of the electric Ford F-150 elude to its center console being a massive touchscreen a la Ford Mustang Mach-E SUV, while other photos have caught glimpses of its independent rear suspension. A patent drawing also hinted at a possible “toolbox” style range extender for the truck, while another teaser photo from Ford may have hinted as a possible off-road variant. The 2023 Ford F-150 Lightning will also differentiate itself from the gasoline and hybrid F-150 pickup trucks with a unique LED lighting signature pattern, a solid grille insert, and other minor tweaks.

[mhoward1]

Now see Ford, that’s a proper name use.

[Blitzkrieg]

Originally Posted by mhoward1

Now see Ford, that’s a proper name use.

I happen to agree with you. I also am far more happy with them using this name for than the truck and glad they didn't squander it on the Mach-E. If this thing can keep up with an F150 towing and moving. It will be a real success. Here is hoping that they are innovative with how they use the truck space.

[RealDealTarheel]

I mean, it should easily keep up or out tow, it's just for how long? Then how long until you can tow again.

[godfather2112]

Originally Posted by RealDealTarheel

I mean, it should easily keep up or out tow, it's just for how long? Then how long until you can tow again.

And how obscene is the pricing.

[RealDealTarheel]

Originally Posted by godfather2112

And how obscene is the pricing.

Rumors say starting price is $70k, which my F150 stickered for that. Unlike my F150 I don't see this electric get up coming with 8-10k incentives and discounts.

[subyski]

Originally Posted by RealDealTarheel

Rumors say starting price is $70k, which my F150 stickered for that. Unlike my F150 I don't see this electric get up coming with 8-10k incentives and discounts.

They do through fed and state ev incentives. Ford still has plenty of eligibility left.

[godfather2112]

Originally Posted by RealDealTarheel

Rumors say starting price is $70k, which my F150 stickered for that. Unlike my F150 I don't see this electric get up coming with 8-10k incentives and discounts.

So basically a sticker price closer to $90k for something equivalent to my lariat. Hard pass

Originally Posted by SCRAPPYDO

electric trucks of all kinds sort of make sense. Delivery trucks, mail trucks, even medium haul trucks. And yes, passenger pickups. Should the perfect power curve for moving heavy loads. We will see....I still like the Rivian (wait, I think Ford owns them now).

They bought into Rivian, they do not own them.

Originally Posted by subyski

They do through fed and state ev incentives. Ford still has plenty of eligibility left.

Yep, plenty of fed incentive and many state as well. I think Utah offers like $5k or more for local tax incentive on EV trucks

[SCRAPPYDO]

electric trucks of all kinds sort of make sense. Delivery trucks, mail trucks, even medium haul trucks. And yes, passenger pickups. Should the perfect power curve for moving heavy loads. We will see....I still like the Rivian (wait, I think Ford owns them now).

[godfather2112]

9 days until the Lightening press day / release
https://www.ford.com/f150-lightning/...f150-lightning

[SCRAPPYDO]

Thanks for the clarification Godfather... I recall that now... they invested... not bought.. appreciate the correction

[godfather2112]

Originally Posted by SCRAPPYDO

Thanks for the clarification Godfather... I recall that now... they invested... not bought.. appreciate the correction

Ford and Amazon invested some serious dollars into the company. I believe Amazon is currently using and has an agreement to buy a certain amount of EV delivery vans from Rivian. Not sure of Fords reasoning behind the investment unless its to share or have the rights to some technology patents or future intent to acquire.

Regardless, I'm very interested in the F150 Lightening and what performances numbers they are going to claim and its capability. I'm also interested to see if those claims are close enough to real world results. In my opinion, with how big of a seller the F150 is and source of major revenue and profits, they cannot afford to botch this vehicle and their shot has to be directly on goal. What I mean is, it needs to have decent range and that range needs to have minimal change in colder weather. I've already read an article about a Mach E having significant swings in range when the weather drops 30 degrees overnight.

Towing, yeah, they should have it on par with the F150 3.5lt ecoboost. That said, it also doesn't necessarily have to. There are a **** ton of F150 owners who never tow anything except for maybe a small trailer for utility purpose (thinking of construction companies, utv's / atv's etc). There are a **** ton of people who maybe load anything in the bed a handful of times during the entire life of the truck which this could appeal to.

Having now owned 3 F150's from an XLT to Raptor to Lariat, I honestly think my daily driver, regardless if I no longer need the bed space for carrying work equipment, will always be a Truck or SUV similar to an X5M. I like the larger cabin, I like feeling safer in a larger vehicle (had someone run a light 2 months ago and hit my front left. Needed new bumper, fender, bumper beam, headlight etc totaling $9k in parts. Their car was totaled.)

I'd like to see this F150 come in at 350-400 miles per charge and real world with AC blasting (not towing) come in around 325-350.

[RealDealTarheel]

The ability to tow on the electric version should be very good, if Ford so desires best in class, what will sink it for a small portion of the buyers is range while towing. Unless Ford has really good range while towing as well that is.

[godfather2112]

Originally Posted by RealDealTarheel

The ability to tow on the electric version should be very good, if Ford so desires best in class, what will sink it for a small portion of the buyers is range while towing. Unless Ford has really good range while towing as well that is.

Yes and no. Short term this vehicle doesn’t need to be released with amazing towing range. Reason being, is that buyers can continue to buy the gas / diesel f150. Yes, trucks should be able to tow with decent range. Does that mean it has to (initially) to be successful? Nope. There are millions of truck owners who don’t own a trailer and never tow an object in their entire life yet still own a truck.

Medium to long term, yeah. They sure as hell need to get solid range while towing to ensure long term success of its truck business.

That being said, I still foresee diesel being the best option for heavy towing over significant distance for some time to come.

[SCRAPPYDO]

Originally Posted by godfather2112

Yes and no. Short term this vehicle doesn’t need to be released with amazing towing range. Reason being, is that buyers can continue to buy the gas / diesel f150. Yes, trucks should be able to tow with decent range. Does that mean it has to (initially) to be successful? Nope. There are millions of truck owners who don’t own a trailer and never tow an object in their entire life yet still own a truck.

Medium to long term, yeah. They sure as hell need to get solid range while towing to ensure long term success of its truck business.

That being said, I still foresee diesel being the best option for heavy towing over significant distance for some time to come.

well what about the train model. Diesel / Electric combo? That could be interesting.

[godfather2112]

Originally Posted by SCRAPPYDO

well what about the train model. Diesel / Electric combo? That could be interesting.

Cost would be through the roof and likely lack minimal EV range. Thus, it would make sense to just go diesel.

[SCRAPPYDO]

I think any hybrid system is senseless. Pick one... two drivetrains is silly

[juanmedina]

Originally Posted by SCRAPPYDO

I think any hybrid system is senseless. Pick one... two drivetrains is silly

I agree. Let's make it way more complex and unreliable.

[SCRAPPYDO]

[Pre]

YouTube (Short URL)

YouTube (Short URL)

Starting price of 42k? 300 mile range with the extended battery. 10k lbs towing. 2k lb payload. IRS. Look at that frunk, f me, godfather, that will surely tote all your medical equipment if you include a tonneau. That's a lot of damn cargo room. Looks good man, and I'm not a Ford man. 90k is top of the line platinum so mid level should be 60k. Now to see if Tesla will counter and deliver first with the "Made in TX" bs.

[juanmedina]

Originally Posted by Pre

https://youtu.be/0W9yXI2U6hc

Starting price of 42k? 300 mile range with the extended battery. 10k lbs towing. 2k lb payload. IRS. Look at that frunk, f me, godfather, that will surely tote all your medical equipment if you include a tonneau. That's a lot of damn cargo room. Looks good man, and I'm not a Ford man. 90k is top of the line platinum so mid level should be 60k. Now to see if Tesla will counter and deliver first with the "Made in TX" bs.

42k gets you 230 miles. Ford played safe there was nothing earth shattering its a truck for truck people.........will see how many of them will go electric. Which models will ship first and when? is there a spec sheet talking about ground clearance and approach and departure angles.

As a non truck person the Cybertruck has some things going for it like it can seat 6 people, the covered bed, air suspension, telescoping tail bed, price, range and performance. This is going to be fun to watch when both trucks go on sale . For truck people payload and towing are higher on the Cybertruck.

Here a article about the Lighting Pricing:

https://www.caranddriver.com/news/a3...els-explained/

They say 55k for the XTL 230 mile of range with cloth non heated seats. 42K version says coming soon.

[Pre]

Originally Posted by juanmedina

42k gets you 230 miles. Ford played safe there was nothing earth shattering its a truck for truck people.........will see how many of them will go electric. Which models will ship first and when? is there a spec sheet talking about ground clearance and approach and departure angles.

As a non truck person the Cybertruck has some things going for it like it can seat 6 people, the covered bed, air suspension, telescoping tail bed, price, range and performance. This is going to be fun to watch when both trucks go on sale . For truck people payload and towing are higher on the Cybertruck.

The Ford F150 is the most popular vehicle sold in the United States. And yeah, it is a truck for truck people. What do you think Ford does with their F150? Did you think they were going for some radical deal? Nah, never. They are making an electric truck for their "truck people" as you call them. And this isn't the Tesla thread. F150 buyers are most numerous buyers in the United States so if they choose to go electric, it will be with Ford, and they don't want a Robocop truck like the Cybertruck. They still want their beloved F150.



I've got some minor issues with some stupid ass truck buyers/people ragging on my truck but Ford did well here (although way too expensive for me). They didn't radically alter their winning formula and best sales model in the US. They fared quite well to not reinvent the wheel with styling, etc. This is one of the first EV's I've seen where a manu did a very nice transition to an electric drivetrain. The fact that it looks just like a F150 for the most part is the point. They know the look at me crowd is going to go buy a vehicle from Elon Musk. And since it has IRS, it's probably going to handle better than other body on frame trucks in class. It has a lot of storage too, due to the lack of an engine, another big +. And they certainly did it right with the payload and towing. I'm certainly not a potential buyer, just too expensive for me but they seem to even be addressing people who want a DD truck with a bed and some towing capability by releasing an el cheapo model at 42k. They know that the "truck people" are going to buy Lariat or Platinum models loaded to the hilt while also addressing the working man with a base model. I could see a buyer like Sid picking up the base for function/need. While others like godfather going all out for an upper trim model. Economies of scale are not there so the pricing is not surprising. It will take time.


More details:

The New Electric Ford F-150 Lightning Undercuts The Competition With This Shocking Low Price! - YouTube

The New Electric Ford F-150 Lightning Undercuts The Competition With This Shocking Low Price! - YouTube

[Sid03SVT]

If it comes in reasonably equipped at 55-60k I'm in.

[SCRAPPYDO]

The cybertrucks idiotic shape will keep truck people away from it. You have never met a more die hard bunch of folks than true dyed in the wool truck people. The cybertruck is for model S owners. Truck people's loyalty to the truck form make 911 people look like a politician in terms of sticking to values.