|
|
|
|
Thread Tools | Display Modes |
11-14-2019, 06:44 AM | #1 | |
Scooby Guru
Member#: 73805
Join Date: Nov 2004
Vehicle:24 TypeS ZO6 White |
Genesis At Bottom Of JD Power Sales Satisfaction Study
Quote:
* Registered users of the site do not see these ads.
|
|
11-14-2019, 07:12 AM | #2 |
Scooby Newbie
Member#: 35985
Join Date: Apr 2003
Chapter/Region:
NESIC
Location: RI
Vehicle:20 Supra 16 Jeep Wrangler Unltd. |
Can't speak for Genesis, but I'm not surprised to see Infiniti ranked that high based on my last two Infiniti purchases. They were some of the easiest , no hassle purchases I've ever made. No shenanigans were attempted at any time either. In and out quickly too.
|
11-14-2019, 07:14 AM | #3 |
Scooby Guru
Member#: 442
Join Date: Oct 1999
Chapter/Region:
NESIC
Location: RI/SE Mass
Vehicle:17 Imp Spurt 00 S2k |
Not really a shocker. Many Genesis dealers are colocated in Hyundai dealerships and not separate, meaning you'll have the same clientele in the building shopping $14.5k Accents on 84 month loans as those wanting to drop $50-$60k on a Genesis, and the salespeople that treat the Genesis customer as a Hyundai customer. (When they should really treat everyone the same as a Genesis customer).
Has been stated since day 1 that this is a big issue with the growth of a new brand. I've experienced it twice, once in RI and the other in Columbus OH. Hyundai salespeople that have been trained on the Genesis cars, but not the Genesis customer. Also, Alfa is mixed. I've been to a few Alfa dealers and many are in their own really nice dealership. One in RI as part of a very well known and ritzy conglomerate of dealers (Porche/MercB, etc...)? In a strip mall building on the side/behind their Caddy dealer, bare concrete walls and floor with hanging lighting and 30+ cars inside (With their Maseratis and ... can't remember the other brand). Like walking into a just cleaned out supermarket that all they did was remove the shelves and all flooring. --KC Last edited by KC; 11-14-2019 at 07:20 AM. |
11-14-2019, 07:58 AM | #4 |
Scooby Specialist
Member#: 232940
Join Date: Dec 2009
Location: cold
|
Alfa Romeo dealers are often co located with Fiat dealers.
|
11-14-2019, 11:38 AM | #5 |
Scooby Specialist
Member#: 202642
Join Date: Nov 2007
Chapter/Region:
RMIC
Location: Centennial, Colorado
Vehicle:08 Impreza,80Vette 68 Impala, 15 SantaFe |
Genesis needs to get their dealer network figured out. As a Hyundai owner, I have no issue with their dealer showroom/service set up but it's not a premium/luxury experience that would be required for Genesis to be taken seriously.
|
11-14-2019, 11:57 AM | #6 |
Papi Chulo
Moderator Member#: 53794
Join Date: Jan 2004
Chapter/Region:
RMIC
Location: Boner kill city
Vehicle:... 2017 BMW M2 2017 F-150 |
Stupid question but is this measuring the happiness of customers during the sales process at a specific dealer?
|
11-14-2019, 12:35 PM | #7 | ||
Scooby Guru
Member#: 442
Join Date: Oct 1999
Chapter/Region:
NESIC
Location: RI/SE Mass
Vehicle:17 Imp Spurt 00 S2k |
Quote:
Quote:
---kC |
||
11-14-2019, 12:43 PM | #8 |
Scooby Guru
Member#: 2272
Join Date: Sep 2000
Chapter/Region:
BAIC
Location: Fire Caves
Vehicle:2019 Macan 4cyl 1993 Impreza FWD WRX swap |
|
11-14-2019, 12:45 PM | #9 | |
Papi Chulo
Moderator Member#: 53794
Join Date: Jan 2004
Chapter/Region:
RMIC
Location: Boner kill city
Vehicle:... 2017 BMW M2 2017 F-150 |
Quote:
I did enjoy my experience with Kuni BMW in Portland though. Best car buying experience and was rather pleasant. Oddly enough ran into another person at the SLC dealership who has bought all their cars from them and has loved the process. I’m guessing Lincoln and Cadillac are so high up due to sales reps being so nice to old people? |
|
11-15-2019, 09:58 AM | #10 |
Scooby Newbie
Member#: 88924
Join Date: Jun 2005
Chapter/Region:
South East
Location: Atlanta, GA, USA
Vehicle:2014 Cadenza, Sedona Past: Tribeca LGTx2 Justy |
Why isn't Kia in there?
Just kidding. Both Kia and Hyundai are now producing luxury cars, so they have to learn how to handle luxury buyers. As stated above, they don't have separate stores, yet. I'm sure that'll come as sales increase to the point where they can sustain a separate showroom. |
11-16-2019, 08:56 AM | #11 | |
Scooby Newbie
Member#: 35985
Join Date: Apr 2003
Chapter/Region:
NESIC
Location: RI
Vehicle:20 Supra 16 Jeep Wrangler Unltd. |
Quote:
Agreed, but will they ever get the sales volume? Here in RI I still see the exact same G70 inventory for sale unsold for the past 9 months. Luxury Korean marks don’t seem to be selling around here. |
|
11-16-2019, 09:32 PM | #12 |
Scooby Newbie
Member#: 88924
Join Date: Jun 2005
Chapter/Region:
South East
Location: Atlanta, GA, USA
Vehicle:2014 Cadenza, Sedona Past: Tribeca LGTx2 Justy |
Some areas they sell well, others not so much. One of my local Kia dealers says that individual model sales seem to be localized as well. They sell lots of other models at this site but very few Stingers, while other stores nearby (same owner) sell more Stingers.
|
11-17-2019, 12:22 AM | #13 |
Scooby Newbie
Member#: 496462
Join Date: Jan 2019
Location: MN
|
What exactly are buyers expecting from their purchases of luxury vehicles I wonder? What exactly are the behaviors that get a "good" score?
My ideal experience is exactly what happened last time. Send out an email to 10 dealerships within 300 miles, all BCCd. Respond to the one with the best price. Get in-writing offer. Book plane. Show up at airport, get picked up by sales person, drive to dealership, sign like 3 pieces of paper with the exact price already agreed upon at the bottom. Drive home in 5-6 hours. Are these people expecting someone to bring them a fresh cup of coffee? Offer to wipe their behind while they take a dump on a golden toilet? What is the experience here? |
11-17-2019, 04:39 PM | #14 |
Scooby Specialist
Member#: 340456
Join Date: Dec 2012
Location: Honolulu, Hawaii
Vehicle:2013 Impreza |
Probably has to do with the "ambiance" as part of the whole deal. Customer is willing to spend the time and money for a "premium-branded vehicle" - it should be reasonable for the dealership's online and in-person interactions with said customers to reflect that every step of the way.
|
11-17-2019, 05:00 PM | #15 | |
Scooby Guru
Member#: 442
Join Date: Oct 1999
Chapter/Region:
NESIC
Location: RI/SE Mass
Vehicle:17 Imp Spurt 00 S2k |
Quote:
Yes, in this survey, it's about, all about, the dealership experience. Hyundai fails well at this. --kC |
|
11-17-2019, 08:45 PM | #16 |
Scooby Specialist
Member#: 202642
Join Date: Nov 2007
Chapter/Region:
RMIC
Location: Centennial, Colorado
Vehicle:08 Impreza,80Vette 68 Impala, 15 SantaFe |
It's just not the purchase experience but the experience you receive when you get service done. Some people want to feel like they are treated in a premium way. Same concept applies to a hotels and restaurants.
|
11-18-2019, 02:54 AM | #17 | |||
Scooby Newbie
Member#: 496462
Join Date: Jan 2019
Location: MN
|
Quote:
I'd rather 100% of my purchase dollars be going to the actual goods. I minimize dealing with people as much as possible. Just shut up, take my money, give me my thing. I'm not going to suddenly enjoy sitting down in a dealership flipping through TV channels, reading the year old mags they have on their table, etc, just because the seats are some fancy leather seats, and the instant a sales person starts to make small-talk is the instant I'm preparing to walk out the door. Quote:
Professionalism? Nah. I'd rather hear them crack some kinda inappropriate joke 10/10 times. The first time I go to a service counter and the guy is like "that will be $21.65 and epstein didn't kill himself" is the time I get converted into a life-long customer. Quote:
|
|||
11-18-2019, 05:39 AM | #18 |
Papi Chulo
Moderator Member#: 53794
Join Date: Jan 2004
Chapter/Region:
RMIC
Location: Boner kill city
Vehicle:... 2017 BMW M2 2017 F-150 |
You sure seem fun.
|
11-18-2019, 08:49 AM | #19 | |
Scooby Newbie
Member#: 88924
Join Date: Jun 2005
Chapter/Region:
South East
Location: Atlanta, GA, USA
Vehicle:2014 Cadenza, Sedona Past: Tribeca LGTx2 Justy |
Quote:
I think people who buy the high-end Kia and Genesis models are likely of the same mind. |
|
11-18-2019, 10:41 AM | #20 |
Scooby Newbie
Member#: 496462
Join Date: Jan 2019
Location: MN
|
I'm plenty of fun, but let's just say I'm not someone you'll ever catch paying $100 for bottle service at a club when that same bottle would cost $18 in store just because I'm looking to "experience" a feeling of opulence. Some experiences just aren't worth it to me.
The teller at McDonalds could be the best order taker in the world, but I'm not paying 10x the price for a double cheeseburger just because. He's still just a teller and I'm still just getting a double cheeseburger. Also the best teller is a screen I put my own order on, so viva la revolucion and bring on the order screens at dealerships |
11-18-2019, 11:06 AM | #21 | |
Scooby Guru
Member#: 442
Join Date: Oct 1999
Chapter/Region:
NESIC
Location: RI/SE Mass
Vehicle:17 Imp Spurt 00 S2k |
Quote:
I'm with you on the kiosk ordering with cars. I bet Saturn would have done it well. --kC |
|
11-18-2019, 11:23 AM | #22 |
Scooby Specialist
Member#: 202642
Join Date: Nov 2007
Chapter/Region:
RMIC
Location: Centennial, Colorado
Vehicle:08 Impreza,80Vette 68 Impala, 15 SantaFe |
I don't care about the dealer experience myself. My Hyundai is the first car I take to the dealer for oil changes because of the price and get a genuine Hyundai oil filter. Then I raid their snack bar while I wait.
But I also understand when people want that premium experience too. Different strokes for different folks. That's all. |
11-18-2019, 11:31 AM | #23 | ||
Scooby Newbie
Member#: 496462
Join Date: Jan 2019
Location: MN
|
Quote:
I digress. If I can't dictate exactly what I want in a car purchase, I'm not up to the task of purchasing a car. Too many people go in and want to be sold something or "learn" about the product on the spot. Only thing I ever want to do at a dealership is take a test drive or sign papers. BTW, I have a long-running experiment. So far, 86% of the time in my personal experience, when I ask a server what they recommend out of a few choices, they recommend the more expensive dish. I never ask anyone anything if they're also selling me something. Quote:
|
||
11-18-2019, 11:48 AM | #24 | |
Scooby Specialist
Member#: 202642
Join Date: Nov 2007
Chapter/Region:
RMIC
Location: Centennial, Colorado
Vehicle:08 Impreza,80Vette 68 Impala, 15 SantaFe |
Quote:
|
|
11-18-2019, 01:12 PM | #25 |
Scooby Guru
Member#: 873
Join Date: Feb 2000
Chapter/Region:
TXIC
Location: www.testdrivemylife.com
Vehicle:2020 JEEP / RAM Datsun 71 240Z & 68 2000 |
Alfa is over Acura
Maybe in upside down world. Plus a Porsche could catch fire and the owners would say, "look at that precision German Fire!" You cannot get a Porsche Fanboy to say a bad word about it |
Thread Tools | |
Display Modes | |
|
|