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Old 08-15-2019, 05:26 PM   #1
banyan
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News Subaru Announces Pricing For 2020 BRZ, WRX And WRX STI Performance Model Lines

  • BRZ tS returns to model line
  • Keyless Access with Push-Button Start now standard on WRX STI
  • Upgraded Performance Package available for WRX
  • EyeSight Driver Assist Technology standard on WRX with Sport Lineartronic CVT
  • WRX starting price increased by only $300
  • WRX STI starting price increased by only $400










Subaru of America, Inc., which posted its 92nd consecutive month of record-breaking sales in July, today announced pricing on the updated 2020 BRZ, WRX and WRX STI models. All three performance lines will reach Subaru retailers this fall.

BRZ
The Subaru BRZ, renowned for its ultra-low center of gravity and precision handling, is powered by a 205 hp, 2.0-liter SUBARU BOXER engine, six-speed close-ratio manual transmission and TORSEN® limited-slip differential (optional automatic transmission model has 200 hp). The BRZ is designed with 2+2 seating and fold-down rear seatback to give the coupe everyday practicality and comfort. The 2020 Subaru BRZ is offered in two trim levels, Limited and tS, with a starting price of $28,845.

The list of standard features includes Keyless Access with Push-Button Start, dual-zone automatic climate control, LED headlights (low and high beam), rear vision camera, dual USB ports and power door locks, side mirrors and windows. The Limited is also equipped with LED fog lights.

The 2020 BRZ comes equipped with the SUBARU STARLINK™ 7-inch Multimedia Navigation system that includes a 7-inch high-resolution touchscreen with intuitive, high quality maps powered by TomTom®. The system also offers voice activated controls and navigation, smartphone integration with Android™ Auto and Apple CarPlay™, Bluetooth® hands-free phone connectivity with audio streaming and over-the-air updates through Wi-Fi. Also included in the list of features is SiriusXM® All-Access Radio, Traffic and Travel Link (subscriptions required).

Inside, black upholstery with contrasting red stitching is adorned throughout the cabin. Front seats on the Limited trim are upholstered with Alcantara® inserts and leather bolsters, and standard dual-mode heated front seats feature the BRZ logo embroidered in red on the seatbacks. The leather-wrapped steering wheel integrates control switches for audio, cruise control and Bluetooth.

The 2020 BRZ Limited with optional automatic transmission is priced at $29,945.

A Performance Package is available for the Limited trim with manual transmission. The brake system is upgraded to Brembo® four-piston calipers and rotors on the front and dual-piston calipers and rotors on the rear. SACHS® Performance shock absorbers are added to all four corners for improved ride and cornering stability. Also included in the package are unique 17 x 7.5-inch aluminum alloy wheels in dark gray finish. The BRZ Performance Package is well-priced at just $1,195.

2020 marks the return of the BRZ tS (tuned by STI) with a limited run of 300 units and priced at $31,495. The tS suspension upgrades include STI-tuned front and rear SACHS dampers and coil springs as well as an STI flexible V-brace in the engine compartment. Draw stiffeners are added to the chassis and sub-frame to improve steering response. The brake system is also upgraded to Brembo four-piston calipers and rotors on the front and dual-piston calipers and rotors on the rear.

The 2020 BRZ tS comes exclusively in a new Ceramic White exterior color and is paired with 18-inch wheels in matte-bronze finish wrapped in 215/40R18 Michelin Pilot Sport tires. The BRZ tS offers customers a more understated appearance than before, featuring a low-profile rear spoiler.

The BRZ tS is adorned with the exclusive Cherry Blossom Red accent around the front grille and unique rear bumper cover. The official BRZ tS badge in chrome and red is displayed on the front grille and rear decklid. The exterior foldable mirrors, roof-mounted shark fin antenna and BRZ badging all have a black finish. The fog lights have been removed and replaced with black fog light insert covers.

The cabin features black leather and Alcantara® upholstery with contrasting red stitching and accents, including on the steering wheel, door and dash panels, knee pads, shifter and emergency brake boots and visor over the gauge cluster. The front seats have red leather bolsters and the seatbacks are embroidered with the tS logo. The center console has been updated to a cast black finish. The BRZ tS also comes standard with red front seat belts and a frameless interior rearview mirror.

WRX
With its 268-hp, 2.0-liter direct injection turbocharged BOXER engine, Subaru Symmetrical All-Wheel Drive and Active Torque Vectoring, the WRX is a performance and value leader in the AWD sport-compact segment. The WRX comes standard with a 6-speed manual transmission and offers an optional performance automatic transmission, the Sport Lineartronic® CVT (continuously variable transmission) with 6-speed manual shift mode. The WRX is nicely equipped with standard features including remote keyless entry, automatic climate control, Incline Start Assist, 5.9-in multi-function LCD, Multi-Mode Vehicle Dynamics Control, aluminum alloy pedal covers (including driver’s foot rest), dual USB ports, rear vision camera and power door locks, side mirrors and windows. At $27,495, pricing on the 2020 WRX begins at just $300 more than last model year.

Engineered to enrich the performance-driving experience, the 2020 WRX offers the option of the Sport Lineartronic CVT for Premium and Limited trim levels. Models so equipped also feature Subaru Intelligent Drive (SI-DRIVE), a powertrain performance management system that allows the driver to tailor the vehicle’s driving characteristics by choosing from among three modes – Intelligent, Sport and Sport Sharp – using a switch on the steering wheel. The award-winning Subaru EyeSight Driver Assist Technology is also standard on WRX models with Sport Lineartronic CVT.

Priced from $29,795, the WRX Premium comes standard with 18-inch alloy wheels in a dark gray finish, All-Weather Package that includes heated front seats and windshield wiper de-icer, fog lights, power moonroof and now Welcome Lighting and headlight auto on/off linked with windshield wiper operation. The Premium also features the STARLINK 7-inch Multimedia Plus system with a 7-inch high-resolution touchscreen, smartphone integration with Apple CarPlay, Android Auto, and STARLINK Apps, Bluetooth hands-free phone connectivity and audio streaming, voice activated controls for phone, AM/FM stereo, single-disc CD player and SiriusXM All Access Radio and Travel Link (subscriptions required).

An optional Performance Package for the WRX Premium receives a significant update for 2020. In addition to Recaro® performance design seats with 8-way power front driver seat and moonroof delete, the package now includes Brembo four-piston calipers on the front and Brembo dual-piston calipers on the rear. The Performance Package is competitively priced at $2,850 and offered exclusively on the 6-speed manual transmission WRX Premium.

The 2020 WRX Premium with optional Sport Lineartronic CVT, which includes SI-DRIVE and Subaru EyeSight Driver Assist Technology, is priced at $31,695.

With a starting price of $32,095, the WRX Limited comes standard with a 6-speed manual transmission, Keyless Access with Push-Button Start, 10-way power driver’s seat with power lumbar adjustment, Steering Responsive LED headlights (low and high beam), as well as LED fog lights.

The WRX Limited with available Sport Lineartronic CVT is priced at $33,995 and includes SI-DRIVE and Subaru EyeSight Driver Assist Technology.

A $2,100 option package for WRX Limited with manual transmission adds the STARLINK 7-inch Multimedia Navigation system with Harman Kardon® speaker system as well as Blind-Spot Detection with Lane-Change Assist and Rear Cross-Traffic Alert. The CVT model adds Reverse Automatic Braking and High Beam Assist to this package for a total price of $2,400.

STI
The WRX STI brings rally-bred performance technology to the road with Multi-Mode Driver Controlled Center Differential (DCCD) Symmetrical All-Wheel Drive and a 2.5-liter turbocharged BOXER engine producing 310 horsepower and 290 lb-ft of torque. Standard handling technologies include Active Torque Vectoring and Multi-Mode Vehicle Dynamics Control. At $36,995, the 2020 WRX STI pricing begins at only $400 more than last year’s model.

For 2020, the WRX STI adds Keyless Access with Push-Button Start, redesigned engine bay cooling ducts in the front bumper and 19-inch aluminium alloy wheels in new dark gray with machine finish to its suite of standard features.

The flagship performance model comes equipped with the All-Weather Package, STARLINK 7-inch Multimedia Plus system, Steering Responsive LED headlights (low and high beam) with height adjustment controls, dual-zone automatic climate control, dual USB ports and Welcome Lighting. For greater versatility, the WRX STI features roof rack mounting brackets.

Inside, black Ultrasuede® upholstery is adorned throughout the cabin. The front and rear seats have red and black leather bolsters with red stitching. The pedal covers are aluminum alloy and the carpeted floor mats are embroidered with the STI logo. The flat-bottom leather-wrapped steering wheel integrates control switches for audio, cruise control and Bluetooth.

Available Recaro performance design front seats with 8-way power driver’s seat can be added to the standard trim as a $2,250 option package.

The STI Limited is priced at $41,695 and adds Recaro front seats with 8-way power driver’s seat, 7-inch STARLINK Multimedia Navigation system with Harman Kardon speaker system, Blind-Spot Detection with Lane-Change Assist and Rear Cross-Traffic Alert, leather trimmed upholstery and power moonroof. A low-profile lip spoiler for the trunk, replacing the wing, is also available at no cost on the STI Limited.

http://media.subaru.com/pressrelease...rz-wrx-wrx-sti
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Old 08-15-2019, 05:47 PM   #2
Pre
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Quote:
Keyless Access with Push-Button Start now standard on WRX STI
About time, and about 10 years late to the dance.
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Old 08-15-2019, 06:01 PM   #3
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Quote:
Engineered to enrich the performance-driving experience, the 2020 WRX offers the option of the Sport Lineartronic CVT for Premium and Limited trim levels.
But no Brembo or Recaro option.
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Old 08-15-2019, 06:04 PM   #4
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Originally Posted by 4S-TURBO View Post
But no Brembo or Recaro option.
It's an already costly option. Guess they didn't want to scare the few buyers off with more cost.
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Old 08-15-2019, 06:12 PM   #5
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Limited CVTs have been $38K for 5 years now.
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Old 08-15-2019, 06:13 PM   #6
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My two issues with these cars were no Brembos on the wrx and no keyless entry on the base STI. I’m pretty happy!
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Old 08-15-2019, 06:38 PM   #7
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Originally Posted by 4S-TURBO View Post
Limited CVTs have been $38K for 5 years now.
Exactly




And just saw that ordering opened up today as well.
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Old 08-15-2019, 06:55 PM   #8
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Exactly



Explain. It's ok to spend 38k on a Limited WRX but not a performance pack Premium? Manual guys get the option. STI buyers don't have the option of this enriched engineering CVT either. So which is it? Who's not willing to spend more money?
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Old 08-15-2019, 07:44 PM   #9
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No more premium BRZ? Strange.
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Old 08-15-2019, 08:55 PM   #10
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Explain. It's ok to spend 38k on a Limited WRX but not a performance pack Premium? Manual guys get the option. STI buyers don't have the option of this enriched engineering CVT either. So which is it? Who's not willing to spend more money?
People opt for the premium CVT to cut the cost. I'd rather have the Limited for the extra cost(and that seems to be a shared thought with the general customer base); but, wouldn't want a $40K price tag Limited with a performance package. Those typically wanting a performance package are going to be MT folks anyway; so, the CVT line suffers. If they sold more, I'd imagine they'd get the option.
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Old 08-15-2019, 09:49 PM   #11
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No more premium BRZ? Strange.
Slow seller so axing least-profitable trim? That’s my guess.
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Old 08-15-2019, 10:05 PM   #12
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Quote:
Originally Posted by JustyWRC View Post
People opt for the premium CVT to cut the cost. I'd rather have the Limited for the extra cost(and that seems to be a shared thought with the general customer base); but, wouldn't want a $40K price tag Limited with a performance package. Those typically wanting a performance package are going to be MT folks anyway; so, the CVT line suffers. If they sold more, I'd imagine they'd get the option.
I would 100% choose the Recaro's cloth and Brembo brakes over Subaru's leather and tech crap if I were buying a CVT WRX. Same with the Legacy XT as well. Subaru already artificially bumps the CVT price by only offering it in a Premium trim.

And what is the take rate for the CVT? Is it worse than the Forester XT?
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Old 08-16-2019, 12:40 PM   #13
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No info on the S209? Wonder when pricing and availability will be released.
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Old 08-16-2019, 12:46 PM   #14
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I think they did a great job for the 2020 models. Nice options. I just hope the 2021 models are even better...which is what Im really interested in to see.
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Old 08-16-2019, 02:50 PM   #15
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so if im reading this right...it says the STI comes with the all weather package...meaning heated seats and mirrors?
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Old 08-16-2019, 05:57 PM   #16
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Nothing to make me buy one but these days I'm more comfort focused than performance, otherwise I'd like the brembos. If the new model is 2 years away the timing probably won't work for me.
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Old 08-16-2019, 07:24 PM   #17
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Originally Posted by 4S-TURBO View Post
I would 100% choose the Recaro's cloth and Brembo brakes over Subaru's leather and tech crap if I were buying a CVT WRX. Same with the Legacy XT as well. Subaru already artificially bumps the CVT price by only offering it in a Premium trim.

And what is the take rate for the CVT? Is it worse than the Forester XT?
I would like to know those numbers as well. I think those getting the CVT, though, aren't quite the "enthusiast" as the rest. Not caring about certain features. Features that have been optional in other markets and I still shrug my shoulders why they haven't at least TRIED something like that.
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Old 08-16-2019, 11:08 PM   #18
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Quote:
Originally Posted by JustyWRC View Post
I would like to know those numbers as well. I think those getting the CVT, though, aren't quite the "enthusiast" as the rest. Not caring about certain features. Features that have been optional in other markets and I still shrug my shoulders why they haven't at least TRIED something like that.
I'm probably the minority here, but I consider myself an enthusiast. I have had 5 Subarus ('92 Legacy, '02 WRX sedan, '02 WRX Wagon, '15 Forester XT, and '18 WRX) as well as numerous other cars, but that's beside the point. All but the two latest have been manuals. This is, unfortunately due to necessity, as my wife cannot drive a manual and my car serves as the second family vehicle that she sometimes has to drive. I also drive in pretty horrible DC area traffic.

Regardless, my point is that I would have happily bought a JDM WRX S4 had it been made available in the US market. If I do want to replicate that, I have to go with the much more costly and possibly reliability compromising path of modifying my car. Trust me, I'd much rather have had the additional horsepower and parts as a complete package from the day I took delivery.

I also don't hate the CVT. I think it gets a bad rep from the automotive press (like Car and Driver). It's likely that their opinion would change too, had they conducted a long term test of the CVT WRX rather than basing their disdain for the CVT on the Nissan models that they have tested ad nauseum. I find that as long as I keep the engine in its powerband, the driving experience is still fantastic and puts a smile on my face. It's different than a manual or traditional auto, but not horrible. Would I still prefer a manual? Yes, but that's currently not a feasible option until I get a new job with a better commute (not likely) or a divorce (which would ultimately be the result of me trying to teach my wife how to drive a manual transmission car).
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Old 08-16-2019, 11:31 PM   #19
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I'm looking forward to a close up of the improved engine cooling ducts.
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Old 08-17-2019, 12:43 AM   #20
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Thoughts on the machined finish?

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Old 08-17-2019, 12:51 AM   #21
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Yes!! Thank you! Ducts will be purchased!
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Old 08-17-2019, 01:04 AM   #22
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Here's one more, I like the new ducts, not sure about the wheels.



I think it's good they have a 4 piston brembo option on the wrx, I wonder what color they will be?

Last edited by CoronaWRX; 08-17-2019 at 01:13 AM.
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Old 08-17-2019, 01:32 AM   #23
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That finish just screams "rice". All the people on the 2015+ WRX page on Facebook will certainly like it, though
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Old 08-17-2019, 07:56 AM   #24
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That finish just screams "rice". All the people on the 2015+ WRX page on Facebook will certainly like it, though
They look very "economy car" to me
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Old 08-17-2019, 09:00 AM   #25
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DarkGrey, you nailed it, it does look very "economy car".
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