2022 Subaru WRX Official Announcement *Merged*

[JustyWRC]

Originally Posted by SoDealer

The numbers going up smoothly don't mean anything when the SOA switched from highly profitable to in the red, especially when FHI's target (detailed in TQF21) for SOA during that time frame called for a massive jump that they couldn't attain. The "smooth volume increase" at a loss when juxtaposed against the proposed profit and volume plan isn't a redeemable story. Loyal Subaru customers bought the new, higher priced models at big discounts. The BL product cycle also brought in conquest customers, but not at the volumes FHI was projecting for SOA and those customers also required big discounts to take a car home.

This really has ZERO to do with the post I was responding to.

Originally Posted by 4S-TURBO

No moving on? Ok. Well if what Justy always says is true, the average Subaru buyer keeps their Subaru longer than 10 years. If people who bought BE/BH Legacy/Outbacks and kept them on average 10 years, and Subaru hadn't began their push into non-traditional Subaru markets with their conquesting, who was there to buy these upscale fancy performance versions Subaru created? Nobody that's who. Except maybe people like me and a handful of others who post here.

So there's that.

I was refering to MANY years of sales "....up to 2006..." and had included decreases in sales. Absolutely NOTHING about profitability. He asked about who was buying these cars and I was telling him it was still the same loyal Subaru customers as always.......and since you are cherry picking......yes, they were some loss of customers and conquest of customers. The "smooth" increase AND decrease was just basically "status quo".

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[4S-TURBO]

Originally Posted by JustyWRC

This really has ZERO to do with the post I was responding to.



I was refering to MANY years of sales "....up to 2006..." and had included decreases in sales. Absolutely NOTHING about profitability. He asked about who was buying these cars and I was telling him it was still the same loyal Subaru customers as always.......and since you are cherry picking......yes, they were some loss of customers and conquest of customers. The "smooth" increase AND decrease was just basically "status quo".

No you are completely misunderstanding what I'm getting at. Honestly, it's not worth correcting. There should be a SoD sticky thread so these conversations about what happened 20 years ago can take place. Because every new WRX model seems to rehash all this crap.

[JustyWRC]

Originally Posted by 4S-TURBO

No you are completely misunderstanding what I'm getting at. Honestly, it's not worth correcting. There should be a SoD sticky thread so these conversations about what happened 20 years ago can take place. Because every new WRX model seems to rehash all this crap.

Ah. Then I apologize.

[4S-TURBO]

Originally Posted by JustyWRC

Ah. Then I apologize.

[kayen]

Originally Posted by 4S-TURBO

Are you trying to burn my eyes with this? It's horrendous and that spoiler is just awful. I know nothing new, but it is still terrible.

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[4S-TURBO]

Originally Posted by kayen

Are you trying to burn my eyes with this? It's horrendous and that spoiler is just awful. I know nothing new, but it is still terrible.

This thread

[Scorpius]

Redesigned Type R looks light years better.

[Straight6]

Originally Posted by 4S-TURBO

Wow that looks good!

[samagon]

Originally Posted by SoDealer

Do me a favor, pull up SOA's ticker.

https://www.google.com/search?rlz=1C...bih=1323&dpr=1

[Kostamojen]

YouTube (Short URL)

YouTube (Short URL)

Kids and wives love it!

[chanomatik]

Actually a pretty cute review. Getting input from the kid was awesome.

[vapore0n]

Originally Posted by Kostamojen

http://youtu.be/oP1M_dPlYxk

Kids and wives love it!

its a family sports car

I think that's what Subaru intended with this design anyway. A sportier outback.

[vapore0n]

Originally Posted by Kostamojen

http://youtu.be/oP1M_dPlYxk

Kids and wives love it!

its a family sports car

I think that's what Subaru intended with this design anyway. A sportier outback.

[Straight6]

It is an affordable, practical family sports sedan with a real AWD system and a great 6 speed manual.

[Cowboy Neal]

Originally Posted by Straight6

It is an affordable, practical family sports sedan with a real AWD system and a great 6 speed manual.

[Snow Drift]

Originally Posted by Straight6

It is an affordable, practical family sports sedan with a real AWD system and a great 6 speed manual.

Not really.

Affordable - It used to start around $24k
Practical - It used to offer a wagon or hatch
Family - It is too small for a family
Sports Sedan - It has cladding and a raised suspension, it's basically a coupe SUV
Great 6 speed manual - Cable is not great. Old mechanical 5MT and STI 6MT are great.

Real AWD system - fine.

[chanomatik]

You gotta update your parameters/expectations to 2022, my guy.

[JustyWRC]

Originally Posted by Snow Drift

Sports Sedan - It has cladding and a raised suspension, it's basically a coupe SUV
.

Give this up already. HALF an inch higher with a lower CoG than the HALF inch lower car it replaced.

[Straight6]

Originally Posted by Cowboy Neal

Precisely, that is why it has been extremely successful for Subaru. It continually outsells many of its competitors in its segment and will continue to do so.

[Snow Drift]

Originally Posted by JustyWRC

Give this up already. HALF an inch higher with a lower CoG than the HALF inch lower car it replaced.

Why did they raise it? Was that to make it better on track?

[Straight6]

Originally Posted by Snow Drift

Not really.

Affordable - It used to start around $24k
Practical - It used to offer a wagon or hatch
Family - It is too small for a family
Sports Sedan - It has cladding and a raised suspension, it's basically a coupe SUV
Great 6 speed manual - Cable is not great. Old mechanical 5MT and STI 6MT are great.

Real AWD system - fine.

Yes, really:

Affordable - very much so, new car prices skyrocketed and this car starts around 30K.
Practical - way more practical than a hatchback like the GTI if you have child seats and a lot more safe in a rear end collision.
Family - perfect size for your average active family. Second to none safety rating, all weather performance and fantastic ground clearance for this class. Great enthusiast alternative to the vanilla boring CUVs
Sport sedan - Real AWD, 6 speed, great turbo boxer motor. One of the few sport sedans with a 6 speed left on the market.

[Snow Drift]

Originally Posted by Straight6

Yes, really:

Affordable - very much so, new car prices skyrocketed and this car starts around 30K.
Practical - way more practical than a hatchback like the GTI if you have child seats and a lot more safe in a rear end collision.
Family - perfect size for your average active family. Second to none safety rating, all weather performance and fantastic ground clearance for this class. Great enthusiast alternative to the vanilla boring CUVs
Sport sedan - Real AWD, 6 speed, great turbo boxer motor. One of the few sport sedans with a 6 speed left on the market.

I stand by what I said. The WRX is not the Swiss Army knife of cars that it once was. Nor is it the Dad-Mobile like the WRX wagon. Not sure who is going to pay $36k for WRX, when that used to be the price of an STI.

...And this all pains me. I've owned 4 Rexs. I wanted to own one more.

[heavyD]

Originally Posted by Snow Drift

Why did they raise it? Was that to make it better on track?

To make the ride less harsh for the intended audience of middle aged men and women hauling their families around and the extra wheel gap with the plastic fender cladding gives off a rugged wilderness vibe.

[OldBlu]

I have my problems with the WRX same as the next guy, but can we please not call it "too small"?

[dwf137]

Straight6 is paid by Subaru to troll this forum.

Prove me wrong.