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Upon first setting my eyes on the car, I realized that there’s really very little about the GR Yaris that looks special. Sure, the fascia and sheetmetal are a bit different than what’s on the standard Yaris (and there are two fewer doors), but honestly, the changes aren’t that dramatic to the layperson.
And that is why it didn't come here. Not because it would have to be crash tested. It's because the American car market is largely superficial. A sleeper, a wolf in sheep's clothing, just doesn't appeal to anyone but enthusiasts, purists, WRC fans, etc. The car isn't loud in the looks, nothing screams "LOOK AT ME" like Neil McCauley. Small cars sell. Look at the Miata, look at the 86. Maybe not in huge numbers or anything but this car was never going to be a high volume seller in any market it is sold in yet they are all selling, everyone of them Toyota produces. It would have sold here in enough numbers to justify bringing it here. It would even get some Bubba buyers, would just need some time. My check is sitting right here and I'm willing, Toyota, to write a check for the car in full today. Circuit Pack edition. Pure white first option and Scarlet Flare second color choice. Let me know when it's available for pickup.. I'm come get it from your HQ, as I'm local.
