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Old 04-04-2018, 07:32 AM   #1
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Default Kia Considering New Stinger Models With More Performance, Luxury

Kia Considering New Stinger Models With More Performance, Luxury

There’s certainly plenty of buzz around the Kia Stinger since it debuted last year. That hasn’t yet translated to stellar sales though – according to the latest figures from the automaker only 3,920 Stingers found new homes so far in 2018. That’s less than the BMW 4 Series to which we compared the car, though it's light years behind the 5 Series which is a better match in size and performance. Perhaps that’s partly why Kia is already talking about its commitment to keeping the Stinger fresh and exciting though interesting color options and more trim levels.

AutoGuide had occasion to speak with Kia’s North American Product Planner Orth Hendrick at the recent New York Auto Show. In that discussion, Hendrick said reaction to the Stinger “had been phenomenal” and that the car was enjoying a high mix of buyers. He also said it was still early in the Stinger’s lifespan and that waiting for more data on the car would be a good idea. The interview steered clear of sales success, however, and only referred to public reaction, which has certainly been positive.

“We’re going to be very aggressive for the lifecycle of this vehicle, we’re going to be very aggressive with the colors,” he told AutoGuide. “It’s a fashion statement. You have to keep the car going with powertrain variants and other stuff coming down the road. I think this is something that we have to keep fresh.”

Hendrick also alluded to the possibility of additional trim levels. That could range from higher-end luxury models to a dedicated performance variant. You can imagine which of those possibilities catches our eye more, considering the Stinger already offers a biturbo mill with 365 horsepower and all-wheel drive. Something north of 400 hp with a tighter suspension could certainly inject the already-fun car with a hardcore dose of adrenalin, though that would almost certainly have a negative impact on the Stinger’s grand touring chops, which are pretty darned good.

Of course, future development will depend on whether or not Kia can sell more Stingers. The hype might be strong, but from our vantage point the sales seem rather soft so far.

Source: AutoGuide, Kia
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Old 04-04-2018, 09:55 AM   #2
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Sell a "base" GT with V6TT, 6MT, LSD RWD only, a brawler model for cheap money, hell don't call it a GT either. Offer it with one interior color & two exterior colors (a loud one and a boring one); undercut the dodge charger on the hp/$ metric and more people will be interested, because that is the Stingers real competition, not ze german luxury brands.

If I'm railroaded into auto only, I'm looking at a 485hp scatpack charger with a 40k sticker over a 365hp stinger, and I'm looking at a daytona 392 over a GT1/GT2 stinger.
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Old 04-04-2018, 10:49 AM   #3
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I actually feel sorry for Kia as they have a steep hill to climb. They could make the best sports sedan in the world, but the brand conscience buyers of the world would still say "it's only a Kia".
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Old 04-04-2018, 11:23 AM   #4
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I actually feel sorry for Kia as they have a steep hill to climb. They could make the best sports sedan in the world, but the brand conscience buyers of the world would still say "it's only a Kia".
All you need is a niche market a grow from there. Hell, look at the history of Subaru in the United States and their strategy. Ended up paying off pretty damn well.
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Old 04-04-2018, 12:35 PM   #5
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if you sell muscle cheap and it looks good, you will build that young market that will drive it because it's different.
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Old 04-04-2018, 12:49 PM   #6
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Sell a "base" GT with V6TT, 6MT, LSD RWD only, a brawler model for cheap money, hell don't call it a GT either. Offer it with one interior color & two exterior colors (a loud one and a boring one); undercut the dodge charger on the hp/$ metric and more people will be interested, because that is the Stingers real competition, not ze german luxury brands.

If I'm railroaded into auto only, I'm looking at a 485hp scatpack charger with a 40k sticker over a 365hp stinger, and I'm looking at a daytona 392 over a GT1/GT2 stinger.

Bingo.

At 40-60k I ain't looking at a KIA. Hmmm Loaded Stinger, or ****ing Hellcat.



Yeah, I'm all in on Plum Crazy.
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Old 04-04-2018, 12:52 PM   #7
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I can see a higher performance variant doing well not so sure on a higher luxury variant. People are going to have a hard time with the current top end GT2 AWD at $52k going higher is not going to get more sales.

Of the 4,000 or so sales how many have been base and how many GT? Also I'd like to know that ratio by month as I'm betting more of the GT's sold early and have declined. Pure speculation on my part.
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Old 04-04-2018, 01:05 PM   #8
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All you need is a niche market a grow from there. Hell, look at the history of Subaru in the United States and their strategy. Ended up paying off pretty damn well.
over the course of 50 years
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Old 04-04-2018, 01:18 PM   #9
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Bingo.

At 40-60k I ain't looking at a KIA. Hmmm Loaded Stinger, or ****ing Hellcat.

Yeah, I'm all in on Plum Crazy.
for S&G's I priced out a charger $41,735 sticker - R/T scat pack RWD (485hp 6.4L), only options are the "dynamics package" which is the 6-pistons, 20x9.5 wheel & 275 tire package and the leather/alcantara interior; "go mango" orange paint. The Challenger prices out similarly when similarly equipped, except with a manual of course.

I've driven the newer charger (admittedly the paltry 5.7L on 245 A/S rubber) it's heavy and feels it, pushes more than Salt N Peppa (reference anyone?) but it can get out of it's way, and if it could be had with a stick I'd probably just pull the trigger; that MSRP means basically nothing, and it can handle much more tire; I'm not going to race it or canyon run it, I'm going to drive it every day and I like the gobs of torque that antiquated iron block delivers. It can still be had without all the drivers aids/lane keep/auto braking bull I don't want, if only they'd throw a stick in it. Ah well, I'll just keep throwing parts at my old wagon I suppose...

I was excited about the stinger, until it was auto only, then Kia decided they were going to target German luxury, which is just ludicrous.
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Old 04-04-2018, 01:40 PM   #10
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I actually feel sorry for Kia as they have a steep hill to climb. They could make the best sports sedan in the world, but the brand conscience buyers of the world would still say "it's only a Kia".
That hill will get less steep, imho. They are making good products now; over time the perception will change. There's just nothing they can do to force it, so it is a hill, and it will take time. They just need to keep making good products.

I think Hyundai and Kia both are significantly higher regarded than they were 10-15 years ago, Hyundai in particular. At least in my area Sonatas, Optimas and Elantras now sell like hotcakes, especially compared to the models of that era.
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Old 04-04-2018, 01:45 PM   #11
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They need to put a manual in it.
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Old 04-04-2018, 02:13 PM   #12
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over the course of 50 years
Actually started out in the early to mid 90's. I'll try to find the article where they interviewed Subaru North America CEO about how he grew the brand in the states. It was a pretty good article.
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Old 04-04-2018, 03:58 PM   #13
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Actually started out in the early to mid 90's. I'll try to find the article where they interviewed Subaru North America CEO about how he grew the brand in the states. It was a pretty good article.
Hahahahahahaha LOL - Umm - I had a Subaru GL Wagon in 1984 And they were around before that - YES in the USA.....

For instance the Subaru Brat was developed in 1978 specifically for the USA Market:
https://en.wikipedia.org/wiki/Subaru_BRAT
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Old 04-04-2018, 04:46 PM   #14
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First year for Subaru NA was 1968, But I think GF meant when they decided to get away from Safety to go upscale and promote their AWD only. that was 91 or 92. It still took 10 years to see the turn though.
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Old 04-04-2018, 05:06 PM   #15
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First year for Subaru NA was 1968, But I think GF meant when they decided to get away from Safety to go upscale and promote their AWD only. that was 91 or 92. It still took 10 years to see the turn though.
AWD only was 1995 (96 models?)
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Old 04-04-2018, 06:26 PM   #16
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First year for Subaru NA was 1968, But I think GF meant when they decided to get away from Safety to go upscale and promote their AWD only. that was 91 or 92. It still took 10 years to see the turn though.
That was when they were developing the Legacy as their halo car. They put it through some grueling tests, races, etc and it got the car marketing enthusiast magazines all excited.

before that, this was Subaru:

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Old 04-05-2018, 07:53 AM   #17
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I used to own a front wheel drive 1993 subaru impreza with the 110hp 1.8L to pull it's 2,440 pounds around, it had cool hidden cup holders above the head unit. The pizza cutter tires on 13" steelies meant it was really good in the snow, and the fact that it was a $500 car meant I didn't care about anymore than keeping the oil changed; it also pissed oil out of just about every gasket. It was a beater with a heater... and AC!
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Old 04-05-2018, 09:48 AM   #18
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I actually had an 87 RX turbo



That was Subaru's first foray into Rally car inspired.

the turbo light was cool, but it wasn't ready for what it Subaru was trying to do.
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Old 04-05-2018, 10:07 AM   #19
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What makes it worse is Kia dealers trying to get $10k over sticker for even the 4 banger version. You gotta be crazy to pay sticker on any car today let alone over for a Kia
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Old 04-05-2018, 10:17 AM   #20
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What makes it worse is Kia dealers trying to get $10k over sticker for even the 4 banger version. You gotta be crazy to pay sticker on any car today let alone over for a Kia
That maybe killing sales more than the Kia name.
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Old 04-05-2018, 11:39 AM   #21
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Actually started out in the early to mid 90's. I'll try to find the article where they interviewed Subaru North America CEO about how he grew the brand in the states. It was a pretty good article.
This.


Whomever came up with the idea of Legacy "Outback" saved Subaru.

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AWD only was 1995 (96 models?)
Believe it was '97MY. Could have maybe been '96MY but I am 100% sure it wasn't '95. My dad had an issue with the dealer over AWD(pricing basically) on a '95 Legacy. They put him in a FWD when he thought they agreed to that price for an AWD. They didn't tell him they switched though.



Subaru did have some bumps in the beginning. I don't think it took long to get over those though. Not like KIA. This has been 20+ years of people thinking KIA as "less". They sold pretty good for a few years though. Well ahead of Subaru. Now, they lag behind pretty good. Weird to me cause now they have what I consider "good" cars that are FAR more attractive than years passed.
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Old 04-05-2018, 01:18 PM   #22
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Whomever came up with the idea of Legacy "Outback" saved Subaru.




Wild popularity and trends with a tinge of desperation gave us the simplistic answer from Subaru that is the Outback.
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Old 04-05-2018, 02:11 PM   #23
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Yeah. Seems right. I always attributed it to all those "crazy" Subaru folks that took their cars off the beaten path for adventure. I have several memories of my dad taking our '80 on some back dirt roads of northern Arkansas and our '85 to some wild places in Virginia. I was always exploring(and would have loved a few more inches of clearance) in my '85 Justy while in Japan. Just always figured someone at Subaru recognized this and took a plunge. One that has certainly made some waves.
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Old 04-05-2018, 03:34 PM   #24
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Subaru did have some bumps in the beginning. I don't think it took long to get over those though. Not like KIA. This has been 20+ years of people thinking KIA as "less". They sold pretty good for a few years though. Well ahead of Subaru. Now, they lag behind pretty good. Weird to me cause now they have what I consider "good" cars that are FAR more attractive than years passed.
Subaru was around for ~30 years in the US before they started down the legacy/AWD path.
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Old 04-05-2018, 04:10 PM   #25
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This.


Whomever came up with the idea of Legacy "Outback" saved Subaru.



Believe it was '97MY. Could have maybe been '96MY but I am 100% sure it wasn't '95. My dad had an issue with the dealer over AWD(pricing basically) on a '95 Legacy. They put him in a FWD when he thought they agreed to that price for an AWD. They didn't tell him they switched though.
Per Cars101:
Quote:
New for 1997:
All models now have all-wheel-drive. There is no longer a front wheel drive model.


Quote:
Outback History
  • 1995: The first Outback is a 1995 Legacy L wagon with special trim. This 1995 model is not the Outback as we know it.
  • 1996: First year for the 'real' Outback. Also first year for the 2.5L engine, which in '96 runs on premium fuel and is only available with an automatic transmssion. The manual uses the 2.2L engine and has the hill holder clutch.
  • 1997: the Limited Outback was introduced. A sedan version, the Outback SUS (short for 'Sport Utility Sedan') was available in very small numbers in the New England area only. The 2.5L engine is tweaked for 1997 and has 10 more hp than the '96 plus runs on regular fuel, not premium. The manual tranmission now uses the 2.5L engine and the hill-holder clutch is discontinued. New separate door lock switch. All models have a non-functional 'hood scoop', it's just for looks.
Didn't know the first year 2.5 required premium fuel. My first Legacy wagon was FWD.
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