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Old 10-28-2016, 07:56 AM   #1
AVANTI R5
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Default Volkswagen reveals new Atlas seven-seat SUV

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Scandal-hit Volkswagen is betting big on its US-built Atlas SUV to carry it back to credibility in North America. Actually, it’s betting big by making its Atlas the biggest SUV it has ever made.

Fitting above both the new mid-size Tiguan and the full-size Touareg SUVs, the seven-seat Atlas is being touted as an American Volkswagen — designed by Americans for Americans — that just happens to be wearing a German badge.

While that’s clearly an oversimplification, the Atlas is a departure in more than the ‘T’ model naming tradition of the German SUVs, and there is not even a hint that the SUV might ever be sold in Europe at all.

photo2
That’s partly guaranteed because when it goes on sale in the next northern spring, it will only be built with either a 2.0-litre turbocharged four-cylinder engine or a 3.6-litre V6, both fuelled by petrol.

Europe, Asia and markets like Australia and South Africa will instead get sent a long-wheelbase version of the Tiguan, complete with a third row of seats for seven people.

There’s an understandable reluctance in Volkswagen’s US operation for a diesel variant of the Atlas, too, which will cruel its chances of being exported back to the home market.

photo3
It has been confirmed for sale in Russia and the Middle East, but so far the Atlas has not been confirmed for right-hand drive production and Volkswagen remains non-committal on its prospects in other markets.

However, that hasn’t stopped Volkswagen Group Australia “fighting hard for it”, in the hope that an affordable new seven-seat VW SUV could one day slot in between the Tiguan and Touareg in SUV-crazy Australia.

“We have to acknowledge that right-hand-drive is a remote contingency in Atlas,” VGA corporate communications general manager Paul Pottinger told motoring.com.au.

photo4
“That said, there’s no doubt that Atlas would fit naturally into Volkswagen Australia’s SUV rollout. It would slide in below the new Toaureg – which remains our halo vehicle and technology showcase – and above the long-wheelbase Tiguan.

“There would be more room in the Atlas’s rear seats than the seven-seat Tiguan because it’s the next segment up.”

At 5037mm long, the Atlas has been designed as the biggest SUV Volkswagen will build off its near-ubiquitous MQB chassis architecture, which underpins cars like the Golf and the European Passat.

photo5The 175kW four-cylinder Atlas will only be available as a front-wheel drive, though the 206kW VR6 version will come in either front- or all-wheel drive variants. Both engine variants mate to eight-speed automatic transmissions and paddle shifting is an option.

Volkswagen has yet to make claims about the SUV’s performance or fuel economy and has so far refused to confirm a weight figure. It will confirm, though, that it will be 1979mm wide and 1768mm high, and will come complete with three rows of seating.

It’s more than half a metre (551mm) longer than the standard Tiguan and 236mm longer than the Touareg. It’s also 39mm wider than the next biggest Volkswagen SUV and 140mm wider than the Tiguan, while it’s 36mm higher than the Touareg and 122mm higher than the Tiguan.

photo6
That it has such enormous dimensional gaps the to the Tiguan, which shares its core architecture, ably demonstrates the flexibility built into the MQB platform system.

“This is the biggest and boldest Volkswagen we have ever built in the United States, delivering the distinctive design and craftsmanship we’re known for, now with room for seven,” Volkswagen’s North American CEO Hinrich J Woebcken said.

Revealed in Santa Monica today ahead of its world public debut at the Los Angeles motor show next month, the Atlas will also come with much of the in-car electronics equipment the MQB has become known for.

They include an optional virtual cockpit digital instrument display and app-connecting technology with the major smartphone platforms, including Apple’s CarPlay, Android Auto and MirrorLink. There will also be a 12-speaker, 480-Watt Fender sound system.

photo7
On a more practical level, Volkswagen insists the car will have an innovative, simple-to-use foldaway system for its third seating row, while the Atlas also has deep door pockets and a variety of in-cabin oddments storage.

While LED tail-lights are optional, it uses standard LED headlights and daytime running lights. It also runs the full gamut of driver assistance systems, including active cruise control, autonomous emergency braking, lane assist, parking steering assist and blind spot warnings that also cover cross traffic in reversing situations.

The Atlas also delivers standard automatic post-collision braking to reduce the possibility of additional collisions after any serious accident.

photo8
The Atlas will be built in the same €900 million production plant in Chattanooga, Tennessee, as the US-specific Passat.

It’s good news for Volkswagen, which fought its way back to a $2 billion operating profit in the third-quarter of 2016. Its North American dealers, in particular, have struggled since the Dieselgate scandal broke and they now have an untainted model to sell.










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Old 10-28-2016, 07:59 AM   #2
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Surprised thier using the Atlas name I thought Ford owned it. Ford had the Atlas Concept in 2013 of the f150.
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Old 10-28-2016, 10:19 AM   #3
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Originally Posted by AVANTI R5 View Post
Surprised thier using the Atlas name I thought Ford owned it. Ford had the Atlas Concept in 2013 of the f150.
No wonder it looks like a Ford Explorer and a Jeep Grand Cherokee had a big baby. Ugly.
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Old 10-28-2016, 10:21 AM   #4
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I dig it and would own it.
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Old 10-28-2016, 10:51 AM   #5
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Surprised thier using the Atlas name I thought Ford owned it. Ford had the Atlas Concept in 2013 of the f150.
I prefer VW Scandal.
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Old 10-28-2016, 10:55 AM   #6
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I dig it and would own it.
This.

If I had a need for a 7 seater then I'd consider it.
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Old 10-28-2016, 11:21 AM   #7
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For some reason it seems as if VAG is going after Subaru....
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Old 10-28-2016, 11:21 AM   #8
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If I had a need for a 7 seater... nope, still wouldn't buy a VW.

Looks way too similar to all of the other options in this segment.
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Old 10-29-2016, 09:57 AM   #9
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I like it and glad to see another company making a 7 seater.
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Old 10-29-2016, 03:14 PM   #10
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Boooooring styling, typical VW. No thanks.
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Old 12-16-2016, 03:11 PM   #11
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2018 Volkswagen Atlas Gets a Green Light

$900 million retrofitting of VW's Chattanooga plant just to build this model.

http://www.automobilemag.com/news/20...C7AE31EBA6FB2D
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Old 12-16-2016, 04:10 PM   #12
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2018 Volkswagen Atlas Gets a Green Light

$900 million retrofitting of VW's Chattanooga plant just to build this model.

http://www.automobilemag.com/news/20...C7AE31EBA6FB2D
Wow. They really have Subaru in their sights. Golf R, Alltrack, the awd sportwagen, now this, just as Subaru gets their 7 seater out. Competing for the same space.
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Old 04-07-2017, 05:51 PM   #13
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2018 Volkswagen Atlas First Drive Review

Atlas, At Last

April 7, 2017




The first thing you notice about the newest Volkswagen is its name stretched across a large chrome strip on the rear tailgate. And it’s missing the T.

AtLast. It should be called the AtLast because it’s a good decade and a half overdue. Then again, given the tongue-twisted names of other VW crossovers (Touraeg, Tiguan), maybe we shouldn’t complain.

Alas, the Atlas is the latest entry in the crowded midsize three-row, seven-seat SUV segment. It competes directly with the Ford Explorer, Honda Pilot, Toyota Highlander, Mazda CX-9, and, to some extent, the five-passenger Jeep Grand Cherokee.

It also looks like many of those vehicles. Or most of them, in fact—the Atlas looks like everything and nothing, just like one of those renderings used in insurance companies’ advertisements. Its styling is inoffensive but also devoid of any clear family resemblance to other VW products.
2018 Volkswagen Atlas front three quarter 05

And it’s huge by VW standards. The Atlas is 9.5 inches longer than the Touareg, and its rear seat does something few of its competitors do: It fits full-size adult human beings. This isn’t a seven-seater just on paper, and accessing the rearmost two seats is fairly easy, thanks to a middle row that slides and tilts forward. That’s a good thing because there’s a new Tiguan on its way to take up five-passenger duty.


The Atlas is also far less expensive than the Touareg—and many of its competitors—starting at just $31,425. That’s a theoretical price, though, because it’s for a base model that won’t be available at launch and in a spec few will want. The base Atlas uses VW’s 2.0-liter turbo-four, sending 235 hp and 258 lb-ft to the front wheels only.

Most Atlas customers will wind up with a 3.6-liter VR6 (narrow-angle V-6) under the hood. Excluding a limited-availability launch model, the Atlas realistically starts at $35,915 for front-drive and $37,715 for all-wheel drive. That puts it in the ballpark of the established players, albeit with a small premium over a comparably equipped Honda Pilot.

With a claimed curb weight of 4,502 pounds, the Atlas is a heavyweight. The big six-cylinder has its work cut out for it, and its 276 hp and 266 lb-ft should be enough to drag the big VW to 60 mph in just under 8.0 seconds. Thankfully the VR6 sounds better than any of the V-6s in this class, and it’s commendably smooth and quiet in its operation. The sole transmission, an eight-speed automatic supplied by Aisin, shifts smoothly, but a huge gap between second and third gears leaves the Atlas without an ideal passing gear when you need it most—in the 45–65-mph range. And fuel economy isn’t a strong suit, with preliminary EPA mileage estimates at just 17/23 mpg city/highway for the all-wheel-drive six-cylinder Atlas.

At highway speeds, the VW’s cabin is suitably quiet with occasional wind noise as the only real nuisance. The ride quality is excellent—aided by a long 117.3-inch wheelbase—though big bumps can send structural jitters through the cabin. Cornering grip is good, and the Atlas will use all four tires as it approaches its handling limit. Proof, in some distant way, that it uses the same basic architecture as a GTI? Sort of.



Where a GTI is dripping with personality, the Atlas just isn’t. Our test car’s interior was a sea of black plastic and vinyl with Volkswagen’s trademark no-nonsense interior design. The primary ergonomics are excellent, the touch points (steering wheel, armrests) are padded, and the seats themselves are all-day comfortable, but many trim pieces use hard, ungrained, cheap-feeling plastic. And although the new infotainment screen is slickly integrated behind touch-sensitive glass, the navigation system is, in typical VW fashion, nicht gut.

The highest trim level (the $49,415 SEL Premium) is the only way to get leather seats, a Fender audio system, LED taillights, and a digital instrument cluster that replicates some of the functions of Audi’s virtual cockpit. It’s not worth it—the vinyl seats are fine, the taillights are for the enjoyment of those behind you, and the digital dash doesn’t offer much real benefit. Lesser-equipped models are just fine—all Atlases come with full-LED front lighting, for example. A full suite of semi-autonomous driving aids is available, including active cruise control with stop-and-go functionality.

The Atlas’ only major miss is that it has no single standout feature. Without the Mazda CX-9’s interior quality and exterior styling, the Hyundai Santa Fe’s 100,000-mile warranty, the Ford Explorer’s available EcoBoost power, and the Honda Pilot’s and Toyota Highlander’s perceived reliability, we wonder how exactly Volkswagen will attract customers. That old “German engineering” tagline is a tough pill to swallow in the days after Dieselgate—and especially on an SUV designed specifically for and built in America.

This is a crowded segment full of established players, and the Atlas is a fine entry, but a wallflower arriving late to the party will have a hard time getting noticed. Let’s hope VW comes up with some clever way of marketing its new, biggest-ever SUV. Maybe they should have called it the AtLast after all.
TDI 6-Cylinder would've been the ideal engine...what a shame.



http://www.motortrend.com/cars/volks...93098F32BA1C53
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Old 04-08-2017, 08:30 AM   #14
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I personally think the New Commercial For The Atlas is in poor taste. Showing dad plowing Mom in small Vw's getting knocked up and returning to VW dealership getting a bigger VW Model. After 7 times of showing dad doing it to Mom and finally working his way up to the Atlas is not Cute funny. It's inappropriate during day time regular TV when small kids are Watching. Plus, can Dad afford a Atlas ? All his children are conceived in the back seat of a VW.. Guess Mom really needs a vacation or chiropractor for her back and knees.
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Old 04-08-2017, 08:58 AM   #15
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Old 04-08-2017, 05:20 PM   #16
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https://www.youtube.com/watch?v=zVIWcDIuxZ0

well, I would plough her too, even in a VW
I'd plow her in a very uncomfortable place...

...like the back of a Volkwagen Beetle.
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Old 04-08-2017, 06:54 PM   #17
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Looks very ford explorer'ish
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Old 04-08-2017, 07:07 PM   #18
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Looks very ford explorer'ish
Or this...

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Old 04-10-2017, 08:16 AM   #19
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That commercial is in bad taste, my 9 and 11 year old looked at with question marks in their eyes. My wife just shook her head.

I think it looks like a 12/10th scale Grand Cherokee.

Peace,

Greg
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Old 04-10-2017, 08:42 AM   #20
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I'm not a tight wad and love clowning around enjoy a joke and making other laugh. I could careless personally. My statement is from the marketing perspective. What are these people thinking? It's family oriented vehicle to start. It's not just this commercial. That Burger Commercial was risque' three some think it was Carl's Jr. It's like they have to push to see how far they can get. Anyway yes Sex and Woman are known to be the best Marketing tools since Ads on paper commercials TV started. But the best commercials the greats you'll notice don't have it. Of course it depends on the viewers mentality. A marketer told me his biggest problem was the viewer audience is so moranic they can't sell clever witty stuff during Adult educated prime time slots.
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Old 04-10-2017, 11:49 AM   #21
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Looks very ford explorer'ish
Quote:
Originally Posted by b4wantab View Post
I think it looks like a 12/10th scale Grand Cherokee.
I saw it in person at the Denver Auto Show and right away I thought of it as a mix of Explorer and Grand Cherokee. It is big and the interior looked large. Unfortunately they had it locked so I couldn't sit in it.

That commercial is a bit awkward to watch with others. It didn't even highlight anything about the Atlas except it's a seven seater. I think the Atlas should sell well but with commercials like these, I'm not sure people will actually know these exist.
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Old 04-10-2017, 02:51 PM   #22
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I didn't realize VW still made the VR6. I'm kind of surprised they couldn't come up with a new engine for this but I expect it was to keep cost in line. Looks decent enough and pretty roomy inside.
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Old 04-10-2017, 03:41 PM   #23
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You can keep it, I want a Touareg... all day..
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Old 03-20-2018, 06:00 PM   #24
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Volkswagen Atlas Ditches Two Seats for New Variant

http://www.automobilemag.com/news/vo...1018BE4B07CB3C


Quote:
Volkswagen Atlas Ditches Two Seats for New Variant
New 5-seater concept SUV is NYC bound

By: Ed Tahaney March 19, 2018
Sometimes less is more—especially if you remove a few seats for more passenger and cargo space. Volkswagen is bringing a five-passenger Atlas SUV concept to the 2018 New York Auto Show.

Like its three-row and seven-seat sibling, the two-row SUV will also be assembled in the U.S. and rides on VW’s scalable MQB platform.

“The Atlas has built strong momentum for Volkswagen in the SUV segment, and we are excited to grow our SUV portfolio with this new, Chattanooga-assembled five-passenger SUV,” said Hinrich J. Woebcken, Volkswagen President and CEO, in a statement.

“We are not only committed to this market, we are committed to our U.S. manufacturing home in Chattanooga, Tennessee.”


Volkswagen states that it will invest about $340 million to bring the its new five-passenger Atlas variant to market. It’s the third Volkswagen model assembled at the company’s Chattanooga factory.

The current Atlas is available with a 2.0-liter turbocharged four-cylinder engine for the base model that delivers 235 hp and 258 lb-ft of torque. The optional 3.6-liter V-6 engine offers 276 hp and 266 lb-ft of torque.

Both engines are paired to an eight-speed automatic transmission. Front-wheel drive is standard, with Volkwagen’s 4Motion all-wheel-drive system available as an option.


The five-passenger Atlas variant will likely offer the same engine options. Volkswagen sold 27,119 seven-passenger Atlases last year.

VW’s latest concept SUV will make its official debut at the New York auto show next week.

Last edited by Skylab; 03-21-2018 at 10:27 AM.
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