Welcome to the North American Subaru Impreza Owners Club Sunday May 16, 2021
Home Forums Images WikiNASIOC Products Store Modifications Upgrade Garage
NASIOC
Go Back   NASIOC > NASIOC General > News & Rumors > Non-Subaru News & Rumors

Welcome to NASIOC - The world's largest online community for Subaru enthusiasts!
Welcome to the NASIOC.com Subaru forum.

You are currently viewing our forum as a guest, which gives you limited access to view most discussions and access our other features. By joining our community, free of charge, you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is free, fast and simple, so please join our community today!

If you have any problems with the registration process or your account login, please contact us.







* As an Amazon Associate I earn from qualifying purchases. 
* Registered users of the site do not see these ads. 
Reply
 
Thread Tools Display Modes
Old 02-27-2021, 08:35 AM   #1
AVANTI R5
Scooby Guru
 
Member#: 73805
Join Date: Nov 2004
Default Toyota advert complaint thrown out Yaris GR


Ad Standards rules in Toyota’s favour following GR Yaris TV advert complaint

Quote:
Toyota Australia has claimed a rare victory in the battle to accurately depict high-performance cars in Australian television promotions, with an objection to its GR Yaris Rallye TVC thrown out by Advertising Standards.

As it stands, the current advertising regulation system only requires a single complaint to be upheld by the advertising watchdog for the offending ad to be pulled, resulting in an average of two car commercials deemed in violation of standards each year.

As a case in point, only weeks before the latest complaint, Toyota was ordered to cease screening a separate advert for the same model until a small amount of wheel spin had been edited out of the final cut.


2021 Toyota GR Yaris

But, in the most recent case, the regulator has unusually ruled in the favour of the manufacturer, allowing the ad to continue screening on televisions unchanged and as Toyota intended.

The 30-second ad in question shows the homologation-special Gazoo Racing Yaris cutting some dusty laps of a paddock before turning onto a country road and departing. The ad also includes disclaimers and the use of safety equipment.

But In a tirade of sensationalist hyperbole and misinformed conjecture that has become typical with this type of objection, the complainant not only requested that the advert be banned, but that Toyota should be slapped with a hefty fine for the heinous crime of accurately representing the features of a car.



“Such penalties should be in the order of double equivalent prime time TV advertisements for road safety advertising,” it said.

The anonymous (but likely serial) complainant went on to claim “The scenes showed the vehicle driving far too fast on highway, hilly terraine [sic], dirt roads. This type of driving doesn't make legends it makes dead people,” it said of a car being piloted by the current Australian Rally champion, Harry Bates.

MORE How fast is the GR Yaris in the wet?
https://www.whichcar.com.au/features...rformance-test

But despite the ranty and officious objection, Ad Standards was satisfied that Toyota had been responsible and diligent in the creation of the GR Yaris Rallye promotion, and the advert did not violate any of the FCAI advertising codes relating to unsafe driving, breaking the speed limit and motorsport.


“The Panel considered that most members of the community would consider that these scenes are not a depiction which encourages or condones unsafe driving and did not breach section 2(a) of the FCAI Code,” it said.

“… there is no indication that any vehicle was exceeding the speed limit and in breach of the law … the scenes depicting motor sport were clearly identifiable as such and all drivers and vehicles were clearly identified in racing livery.

“Finding that the advertisement did not breach Clause 2(a), 2(b) or Clause 3 of the FCAI Code or any other section of the FCAI Code, the Panel dismissed the complaints”.


While the ruling is a milestone victory for car manufacturers and a welcome result, it highlights some inconsistencies in the complaints procedure and standards.

Previous outlawed advertisements include Ford’s Ranger raptor promo in which the dual-cab performed a jump in a remote desert environment, and the Bentley Continental advert that was filmed on unlimited-speed roads, closed to the public and with an experienced racer at the wheel.

Oh, and let’s not forget the even more ridiculous ruling to pull the Volkswagen Amarok advert in which the German brand actually satirically poked fun at the incredibly strict standards by using a toy Amarok to show any sensitive action.



Which raises questions as to why Ad Standards was satisfied with Toyota’s measures in the production of the most recent GR Yaris ad, but not with a larger number of previous promotions that appear to have gone to the same responsible lengths.

Either way, the result will no doubt infuriate the Pedestrian Council of Australia which is a vocal objector to many of Australia’s car advertisements and TV promotions.

To relish the full erroneous complaint and Toyota’s response, you’ll find the full case report here.
* Registered users of the site do not see these ads.
AVANTI R5 is offline   Reply With Quote
Sponsored Links
* Registered users of the site do not see these ads.
Old 02-27-2021, 11:19 AM   #2
Pre
Scooby Specialist
 
Member#: 139693
Join Date: Feb 2007
Default

F U Toyota USA. Eat a dik. Thanks for nothing!
Pre is offline   Reply With Quote
Old 02-27-2021, 11:46 AM   #3
hi5.0
Scooby Specialist
 
Member#: 340456
Join Date: Dec 2012
Location: Honolulu, Hawaii
Vehicle:
2013 Impreza

Default

^^^ LMAO, if any ads should be banned it's the ones depicting how "sporty", "active lifestyle", and "off-road capable" all the suburban SUV/CUV owners will be on their daily adventures to work, S***b**ks, and grocery shopping. Wildly inaccurate.
hi5.0 is offline   Reply With Quote
Old 02-27-2021, 12:36 PM   #4
heavyD
Scooby Specialist
 
Member#: 194216
Join Date: Nov 2008
Chapter/Region: W. Canada
Location: Calgary, Alberta, Canada
Vehicle:
2020 X3M Competition

Default

Quote:
Originally Posted by hi5.0 View Post
^^^ LMAO, if any ads should be banned it's the ones depicting how "sporty", "active lifestyle", and "off-road capable" all the suburban SUV/CUV owners will be on their daily adventures to work, S***b**ks, and grocery shopping. Wildly inaccurate.
I will say it's annoying when you purchase a sporty car and drive it exactly as they do in the advertisements only to have warranty denied because you drove your performance car in a performance manner.
heavyD is offline   Reply With Quote
Old 02-27-2021, 02:16 PM   #5
subyski
Scooby Specialist
 
Member#: 202642
Join Date: Nov 2007
Chapter/Region: RMIC
Location: Centennial, Colorado
Vehicle:
08 Impreza,80Vette
68 Impala, 15 SantaFe

Default

I find it funny how every single commercial has a disclaimer "closed road on closed course" and all they are doing is driving on a straight road.

Yet, they show off safety features to almost advocate unsafe distracted driving is okay because the systems will step in.
subyski is offline   Reply With Quote
Old 02-27-2021, 09:41 PM   #6
4S-TURBO
Scooby Guru
 
Member#: 67807
Join Date: Aug 2004
Chapter/Region: NWIC
Location: PORTLAND (OR)
Vehicle:
Ohno my grammar suck
prognosis: not cool

Default

4S-TURBO is offline   Reply With Quote
Old 02-27-2021, 10:37 PM   #7
Pre
Scooby Specialist
 
Member#: 139693
Join Date: Feb 2007
Default

What I could be doing tomorrow in my local Twisties (going to rain all day), and my twisties are much wider than this. F U Toyota USA. Eat a big bag of diks!
F’in pricks.

Pre is offline   Reply With Quote
Old 03-01-2021, 08:27 AM   #8
winsor
Scooby Newbie
 
Member#: 398222
Join Date: Aug 2014
Chapter/Region: Tri-State
Location: Upper PA/Lower NY
Vehicle:
- 19 4Runner
06 Miata

Default

Quote:
Originally Posted by Pre View Post
What I could be doing tomorrow in my local Twisties (going to rain all day), and my twisties are much wider than this. F U Toyota USA. Eat a big bag of diks!
F’in pricks.
Thanks Pre could have gone without seeing that video.

But dang that guys driving is amazing.
winsor is offline   Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

All times are GMT -4. The time now is 04:41 AM.


Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2021, Jelsoft Enterprises Ltd.
Powered by Searchlight © 2021 Axivo Inc.
Copyright ©1999 - 2019, North American Subaru Impreza Owners Club, Inc.

As an Amazon Associate I earn from qualifying purchases.