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Old 07-16-2019, 06:31 AM   #1
AVANTI R5
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Default Ford to resurrect Mondeo as global mid-sized crossover

Fordís stalwart large family car and S-Max and Galaxy MPVs axed in Euro shake-up


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Ford of Europe is preparing a radical re-invention of its European large family car line-up by replacing the Mondeo, S-Max and Galaxy with a single crossover-style estate model.

The new vehicle, whose name is not yet known, will mark Fordís exit from both the classic large hatchback market and the MPV sector. Although thereís no news on a definitive launch date, the car is expected to arrive in early 2021.

Unlike some of Fordís bespoke European models, the model will be sold in North America and beyond. In the US it is being compared by insiders to the Subaru Outback, itself a high-riding estate car.

Although a niche model in Europe, the Outback has been a significant success in the US since it was launched two decades ago, with recent sales above 200,000 units annually.

Last July Jim Farley, Fordís president of new business, technology and strategy, hinted at the move away from conventional road cars towards what he called Ďutilityí body styles. He said the thinking behind the move into medium-rise crossovers was that customers would get ďutility benefits without the penalty of poorer fuel econonomy.

Ford's family car is now in its fourth iteration, but is the Mondeo ready to take the fight to a world burgeoning with rivals?

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The new car will be built on Fordís super-flexible C2 platform, which underpins the new Focus and, in time, should be able to stretch from accommodating the next Fiesta to the future seven-seat Edge SUV. The front section of the architecture will also be used by Fordís future Transit and Tourneo family.

The model will be offered with petrol and diesel engines plus a 48V mild-hybrid petrol option. The base engine is expected to be Fordís 1.5-litre three-cylinder turbo petrol unit, which will have a belt-driven electric motor and small battery in mild-hybrid form.

Insiders says that new Euro 6d-compliant diesel engines are, in pollution terms, as clean as petrol engines in real-world use. It is understood that these new oil-burners are still more economical than even mild-hybrid petrol engines, as well as being less expensive.

Fordís move to medium-height crossovers in Europe is also partly a recognition that meeting future EU fuel economy regulations would have been very difficult with a line-up of conventional SUVs.

For a similar reason, itís not yet known whether the car will be offered with fuel-sapping all-wheel drive in Europe. Instead, some kind of electronic traction control system for navigating loose surfaces is possible.

Ford will be hoping that the model will appeal to todayís mainstream market of Ďadventurous familiesí who will be attracted by running costs lower than those of an SUV, allied to whatís said to be a particularly capacious load bay and a comfortable raised driving position.

Although the car will replace three very different vehicles, it is likely to outsell the Mondeo, S-Max and Galaxy combined. Last year Ford Europe sold around 50,000 Mondeos, 24,000 S-Max models and 12,000 Galaxys Ė figures which are too low to be profitable enough.

By the time the model is launched, Ford will have discontinued four MPV model lines. The MPV market has been hit hard in recent years, and as a result Ford will end production of the C-Max and Grand C-Max by late summer, as well as the Romanian-built B-Max compact MPV. The Galaxy and S-Max will likely follow next year.

The B-Max will in effect be replaced by the upcoming Puma, and the company will look to steer existing C-Max owners into the new Kuga compact SUV. Mondeo and S-Max buyers will be targeted by the Fusion, and Galaxy users moved towards the smaller Transit Edge seven-seat SUV.
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Old 07-16-2019, 06:34 AM   #2
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From this



They want u to think it will look like this

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Old 07-16-2019, 06:55 AM   #3
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And it will probably be only FWD. The blue car looks too much like a Crosstrek, especially the back hatch treatment/spoiler, with a Ford nose... and not an Outback (because of the sloping hatch). That said, a bigger/longer hatchback isn't a bad idea for a Ford lineup since they only have small hatches, or SUVs... no tweener offering. Speaking of Ford nose, that needs to go. Not a fan of the headlights and the long front overhang (which may be to accomodate AWD tho... I'll admit). It appears to be longer than the front on my Impreza.

Also, is it me? Or does that look like it's riding really high (looking at fender gap).

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Old 07-17-2019, 01:35 AM   #4
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Nobody cares. Literally nobody.
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Old 07-17-2019, 08:41 AM   #5
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I don’t think it looks bad. Slap in a 2.3lt ecoboost awd and I think it would be a pretty solid vehicle. I’d likely take one over any Subaru offering equivalent.
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Old 07-17-2019, 12:51 PM   #6
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If true, it will be interesting if Ford brings it here. No one has been capable of capturing the lifted wagon success of the Outback. One of the closest attempt (yet really a different segment) is the Alltrack and VW announced it's killing it off along with the Sportwagen. I'm not counting the V60 CC and Allroad as they fall in a higher segment.
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Old 07-17-2019, 01:42 PM   #7
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Quote:
Originally Posted by subyski View Post
If true, it will be interesting if Ford brings it here. No one has been capable of capturing the lifted wagon success of the Outback. One of the closest attempt (yet really a different segment) is the Alltrack and VW announced it's killing it off along with the Sportwagen. I'm not counting the V60 CC and Allroad as they fall in a higher segment.
I think part of the problem is lack of marketing. The outback is marketed really well and thus sells very well. The last woman I dated had a 2017 Outback and I couldnít help but think it was garbage. The leather seats were okay, the infotainment system was god awful. The ride is ****, road noise is pretty bad, the god damn blinker sound has to be the loudest sound / chime in any vehicle Iíve ever been in.

Itís interesting. I use to be a massive Subaru fanboi and never pictured myself in anything else. I also thought all fords and VWís were garbage. Now itís completely flip flopped. I canít see myself ever owning another Subaru, I loved my GTI, my F150 is one of my most favorite DD and I rather enjoy driving the fusion and edge when I get them as a rental car.

Ford just needs to make this price competitive and really put some marketing dollars behind this if it comes to the US.
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