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Old 03-12-2019, 06:56 AM   #1
AVANTI R5
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Default Jaguar cutting wagons and manual transmissions from US market

Jaguar cutting wagons and manual transmissions from US market
Sean Szymkowski
As Jaguar looks to recover from poor financial results the past couple of years, the British company has implemented some major cost-cutting programs. The latest victims of the plans are wagons and manual transmissions in the United States.

Speaking in an interview last Monday, Jaguar USA CEO Joe Eberhardt noted he had given the order to drop the wagon body style and manual option, according to the The Detroit Bureau. Eberhardt named the shocking shift to crossovers and SUVs in the market as one major area that simply took the company by surprise. That's not to say Jaguar wasn't prepping for the shift; the brand didn't prep quickly enough.

Jaguar has two cost-cutting plans, called "Charge" and "Accelerate," which aim to save $3.3 billion over time. However, Jaguar will also have to take a closer look at some of its sedans and sports cars. Manuals and wagons will disappear from the U.S. after 2019, but discussions continue whether other models are still viable, such as the XJ range-topping sedan. Diesels may be on the chopping block as well as demand slides in the U.S. and Europe alike.

2018 Jaguar XF Sportbrake
2018 Jaguar XF Sportbrake

Jaguar only offers one wagon in the U.S., the XF Sportbrake, which will exit the market at the end of this year, per the CEO. Motor Authority has reached out to Jaguar for more information and to confirm the news. We'll update this story if and when we hear back.

How unpopular are Jaguar sedans? Two crossover models, the F-Pace and E-Pace, make up 70 percent of the brand's volume. The other 30 percent is divided up among the XE, XJ, XF, and F-Type. The I-Pace electric crossover is just now reaching showrooms.

2020 Jaguar XE
2020 Jaguar XE

We've previously heard rumors that Jaguar plans to turn into an all-electric brand. The move would supposedly see Jaguar drop the XE and XJ in favor of another electric crossover. The XF, however, would remain and rival new electric flagship sedans coming from other brands, as well as the Tesla Model S.

Yet, the potential plan runs counter to news we heard from Jaguar CEO Ralf Speth. In January, he said Jaguar sedans would be safe and play an important part in future electrification efforts. It's possible Speth wasn't speaking on behalf of U.S. operations, however.

https://www.motorauthority.com/news/...from-us-market
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Old 03-12-2019, 10:38 AM   #2
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Seeing as you can get $15k off on an new XF wagon it was to bee expected. I do wonder had the a) marketed it and b) brought over lower trims with a much lower price point if it would have made a difference.
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Old 03-12-2019, 11:15 AM   #3
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85k for a jagon wagon is sit on the lot for a year material.
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Old 03-12-2019, 11:26 AM   #4
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More CUV's on the way.
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Old 03-12-2019, 12:11 PM   #5
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E Pace and I Pace are definitely top priority.
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Old 03-12-2019, 01:22 PM   #6
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Americans don’t like wagons unless Subaru. Smaller CUV seems to be the norm.
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Old 03-12-2019, 02:20 PM   #7
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There are even a couple examples of $25k markdowns on XF Sportbrakes. But still way out of my budget.
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Old 03-12-2019, 04:49 PM   #8
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Shame they didn't sell more of the V6 manual F-Types in the US. Despite being the base motor, it was very well received by those who had and tested them.
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Old 03-12-2019, 04:54 PM   #9
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here is a hint Jag, when the only model you offer stickers for 80k you will not sell many. That is not a fault of the wagon, but of your dumb butt.
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Old 03-12-2019, 07:07 PM   #10
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Quote:
Originally Posted by alape8 View Post
There are even a couple examples of $25k markdowns on XF Sportbrakes. But still way out of my budget.
And it's soooo tempting. Black on black.



--kC
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Old 03-12-2019, 10:56 PM   #11
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I foresee this fairytale, of Tata continuing to dump money in Jaguar and Range Rover, coming to an end. They are bleeding money at a ridiculous pace.
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Old 03-13-2019, 07:07 AM   #12
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Yeah but look at history. Here an article to read, cheap Jags sucked under Ford like the Mondeo XF also, they where making a ton of dough couple years ago.

https://www.theglobeandmail.com/glob...ticle17678401/
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Old 03-13-2019, 07:13 AM   #13
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Agreed with everyone else : price really limits your market in an already small pool of people looking for a wagon. I was really interested in this but my threshold is 50K.

Curious if anyone knows how the sales of VW's sportwagon are going? Could be an interesting data point for an affordable wagon; albeit not anywhere near a performance minded vehicle...........
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Old 03-13-2019, 08:57 AM   #14
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I have a few disappointment with Jag. While the exterior styling of most of their vehicles is rather well done and attractive, the interior and ride quality need some major love. The interior materials (dash, door panels, center console, etc) all feel pretty cheap when compared to German and Asian autos in similar price point. The ride quality of Jag is pretty firm / rough compared to its competitors, more road noise and their infotainment system sucks pretty bad.

For the premium they charge, I would expect better overall quality.

Range Rover is still a vehicle for white, blonde housewives who spend their husbands money shopping at Nordstrom and Lulu lemon during the day.
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Old 03-13-2019, 11:17 AM   #15
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Quote:
Originally Posted by legacy_etu View Post
Agreed with everyone else : price really limits your market in an already small pool of people looking for a wagon. I was really interested in this but my threshold is 50K.

Curious if anyone knows how the sales of VW's sportwagon are going? Could be an interesting data point for an affordable wagon; albeit not anywhere near a performance minded vehicle...........
https://media.vw.com/en-us/releases/1126

I really wish they brought the R Variant over, but it's clear that there's not really a huge market for that here... FYI, the R sales are totally skewed because there were no R's on the lot this time last year. Only a few leftovers on the lot this year. Sales will start ticking up in April for the R.
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Old 03-13-2019, 11:26 AM   #16
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When it comes to this Jag... I'm not sure what exactly they were going for here. Trying to compete with MB, who has been long established in the luxury wagon market?

Compare the Jag Sportbrake with the Mercedes E-class wagon...
Base Jag - 65K 296 hp
Base e-class - 64k 362 hp

Jag sport - 71K 380 hp
amg e-class 109K 603 hp...

Okay, so the AMG is in a class of it's own, but the Jag Sport has almost the same HP as the base e-class, and is 7K more. Would you really buy a Jag wagon over a MB wagon? I certainly wouldn't (If I were in the market for a car that expensive). At a 25K discount, perhaps...
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Old 03-13-2019, 04:02 PM   #17
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Quote:
Originally Posted by dwf137 View Post
When it comes to this Jag... I'm not sure what exactly they were going for here. Trying to compete with MB, who has been long established in the luxury wagon market?

Compare the Jag Sportbrake with the Mercedes E-class wagon...
Base Jag - 65K 296 hp
Base e-class - 64k 362 hp

Jag sport - 71K 380 hp
amg e-class 109K 603 hp...

Okay, so the AMG is in a class of it's own, but the Jag Sport has almost the same HP as the base e-class, and is 7K more. Would you really buy a Jag wagon over a MB wagon? I certainly wouldn't (If I were in the market for a car that expensive). At a 25K discount, perhaps...
Nailed it. Unless prices are slashed like it’s going out of style, they simply are not worth it versus what you can get from a competitor. The only vehicles that stand out to me are their F type cars.
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Old 03-14-2019, 10:18 AM   #18
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Problem is they brought over the expensive one "S" and not the same trims as all the other XFs. In the UK, they started at 35UK pounds (5k over starting price of a base Forester).

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Old 03-14-2019, 10:06 PM   #19
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^
Sad...I bet Jag dealers have been hesitant to order any just to sit on the lot.
I've yet to see one.

Why just the other day, I finally saw one of those Buick wagons on the road.
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