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Old 12-06-2018, 08:06 AM   #1
AVANTI R5
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Default Bentley says battery tech is not ready for an ultraluxury EV Bentley



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Bentley says battery tech is not ready for an ultraluxury EV

Bentley will target currently unreachable super-wealthy customers with a future electric vehicle but only when battery technology improves, CEO Adrian Hallmark said.



Battery cell power density needs to be increased to power Bentley's ultraluxury vehicles, Hallmark said.

"The problem is when you get to our segment with the size of our vehicles and the frontal area we push through, current battery power density limits the size of the car you can offer with credible driving range," Hallmark said.

Battery technology will not improve to a level that would be suitable for a pure electric Bentley until 2023 to 2025, said Hallmark, who joined Bentley six months ago from Jaguar Land Rover.

"There is nothing industrialized in the supply chain before then," he told Automotive News Europe.



Hallmark believes a full-electric Bentley would appeal to a broad segment of the very rich who currently do not buy ultraluxury cars from any brand. "An electric vehicle is even more appealing to them than to our customers," he said.

Check out Volkswagen's I.D. R Pikes Peak run from a helicopter
About 40 percent of Bentley customers have considered or would consider an electric car, Hallmark said.

Bentley showed an electric two-seater sports car concept badged EXP 12 Speed 6e at the 2017 Geneva auto show, but the brand's first EV will not be a sports car, Hallmark said.

"We have talked about sports cars in the past, but I don't believe we need sports cars," he said. "Within the Volkswagen Group [Bentley's owner], there are enough sports cars," he said.

Hallmark would not comment on what body style Bentley's first electric car would be, but said it would "redefine grand touring" with a long cruising range. "When we build an electric car it will be a Bentley first and foremost, and it will be an electric Bentley second," he said.

The brand could be in line to use the Premium Platform Electric architecture currently under development by VW Group sister brands Porsche and Audi and due in 2021.

Audi has said the PPE will enable three body styles, including an SUV and a limousine. The decision on whether Bentley can borrow the platform has yet to be made, VW Group CFO Frank Witter told reporters at VW Group earnings call at the end of October.

The article “Bentley says battery tech not ready for ultraluxury EV” originally appeared on autonews.com

By Nick Gibbs, Automotive News
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Old 12-06-2018, 02:36 PM   #2
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I interpret this as "we're not willing to design around the current size of battery it would take to push our land yacht at triple digit speeds. Does that kind of arrogance mean they get left behind and irrelevant in the future when the majority go electric?
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Old 12-06-2018, 02:42 PM   #3
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Said the guy who joined the company 6 months ago
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Old 12-06-2018, 02:50 PM   #4
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Originally Posted by drummerboy827 View Post
I interpret this as "we're not willing to design around the current size of battery it would take to push our land yacht at triple digit speeds. Does that kind of arrogance mean they get left behind and irrelevant in the future when the majority go electric?
It's a VAG subsidiary. They'll have the tech to shove whatever EV system under the sheet metal when their market research tells them their customers are ready for it.

Right now, the biggest buyers of Bentley are the college-age offspring of Chinese billionaires that need something to commute to classes in.
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Old 12-06-2018, 03:28 PM   #5
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Sacrifices must be made. Like eliminating the wine fridge and bar. Plebes complaining about losing their spare tires for battery space just don’t know what real sacrifice is.
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Old 12-06-2018, 04:44 PM   #6
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Quote:
Originally Posted by Calamity Jesus View Post
It's a VAG subsidiary. They'll have the tech to shove whatever EV system under the sheet metal when their market research tells them their customers are ready for it.

Right now, the biggest buyers of Bentley are the college-age offspring of Chinese billionaires that need something to commute to classes in.
There is 1 very large group you forgot and im okay with saying this since i'm jew, but its the old wealthy jews that wear flamboyant suit jackets, tanned skinned, some odd color of light brown / blonde dyed hair, gold necklaces, gold bracelets, white loafers and probably white pants.

Go take a trip to Beverly Hills or La Joya and you'll see exactly what I mean.

Also: Bentley, for the people that can afford more than an Aston Martin but still cant afford a Rolls Royce.
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