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Old 12-13-2021, 06:33 AM   #1
AVANTI R5
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Default Hyundai Motor Group set to replace design and R&D chiefs




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Hyundai Motor Group is set to implement a year-end reshuffle of executives by appointing new design and R&D chiefs between Wednesday and Friday at the latest, as the Korean auto giant seeks to make another leap forward in the fast-changing mobility market, sources said Monday.

During its annual personnel reshuffle of executives, the automotive group is considering replacing its overseas-based executives, including the heads of its R&D and design divisions, the sources said. They are Peter Schreyer, the president and head of Design Management of Hyundai Motor Group, and Albert Biermann, the president and head of Hyundai-Kia's R&D Division.

This personnel reshuffle will be the second under Chairman Chung Euisun. Last December, Chung, who took office in October 2020, conducted his first reshuffle, naming a number of executives trusted by him, including Hyundai Motor CEO Chang Jae-hoon.

Schreyer is regarded as an expert who made significant contributions to enhancing the design quality of the group's automobile brands ***8213; Hyundai, Kia and Genesis ***8213; to a level comparable to that of world-class carmakers.

Since joining the group in 2006, the ex-Audi and Volkswagen designer was the hidden force who helped Kia achieve a major transformation in brand recognition. Schreyer applied what he calls a "tiger nose" design to the radiator grills of Kia cars, which used to receive tepid reviews by overseas critics.

Under his direction, the automotive group was able to produce numerous popular models, such as the Kia K5 sedan and Mohave SUV, as well as the Hyundai Tucson SUV, Grandeur sedan and Genesis's G70, G80 and G90 premium sedans.

Peter Schreyer, the president and head of Design Management of Hyundai Motor Group / Courtesy of Hyundai Motor Group

Albert Biermann, the president and head of Hyundai-Kia's R&D Division
The group's R&D division leader, Biermann, is also mentioned as a candidate who could leave the company. That decision depends on whether the automaker will be able to secure a successor.

The former BMW engineer joined Hyundai in 2015 and has been credited with significant improvements in the performance of Hyundai's cars. He also contributed to creating Hyundai Motor's high-performance "N" brand.

Regarding the reason behind Hyundai considering changing the two German executives, a local industry source said, "Hyundai Motor Group is highly inclined to appoint new faces at a time when the group is trying to transform itself into a mobility maker and not just an automaker."

Regarding the reshuffle, a Hyundai Motor official said the company is expected to conduct a reshuffle this month, while declining to offer details.
The Korea Times
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Old 12-13-2021, 06:38 AM   #2
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Including the guy who transformed Hyundai's N division.

Hyundai and Kia have been on a roll in recent times. The year isn't even over yet and Kia has already posted its best annual sales in the US ever. As for Hyundai, it's also surging with segment-busting vehicles like the Santa Cruz pickup, not to mention its growing electric lineup. With so much going right, one would reasonably expect that Hyundai Motor Group would be happy with its current leadership team. Despite this, the company is set for a rumored reshuffle to end the year, and it's likely to happen later this week. The executives to be replaced are two individuals who have contributed significantly to the company's growth over the last few years.

According to The Korea Times, the automotive group is considering the replacement of overseas executives Peter Schreyer, the president and head of Design Management, as well as Albert Biermann, the president and head of Hyundai-Kia's R&D Division. Biermann has been instrumental in the growth of Hyundai's N performance brand which has given us models like the Veloster N and the new Kona N. These are highly respected new entrants, and that's little surprise since Biermann previously headed up BMW's M division. Schreyer has been just as influential. His previous experience working for Audi and Volkswagen helped shape the design of the Hyundai Group's existing lineup.

Where Korean vehicles were once bland, increasingly stylish and modern vehicles like the Kia K5, Hyundai Tucson, and Genesis G90 are just as sophisticated as their pricier rivals. Why, then, would these clearly talented execs be replaced?
"Hyundai Motor Group is highly inclined to appoint new faces at a time when the group is trying to transform itself into a mobility maker and not just an automaker," said a local industry source. Hyundai itself has not shared much information besides an official from the company saying the reshuffle will be conducted later in December. Clearly, this is a company not prepared to rest on its laurels as it looks to dominate in every facet of mobility. We expect more information to come to light in the days and weeks ahead.
Oooooo
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Old 12-13-2021, 06:41 AM   #3
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A mobility maker. Not an automobile maker.
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Old 12-13-2021, 12:42 PM   #4
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Interesting that Hyundai thinks their overall goals will be more likely achieved without Schreyer and Biermann on the bus...

Hyundai/Kona have really been kicking it, and these two seem to be a big driving force in that, so it seems an odd move.

But one can only see a little from the outside...
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Old 12-13-2021, 12:42 PM   #5
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double post... sorry
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Old 12-13-2021, 01:11 PM   #6
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I wonder if there's a different team that's heading their EV department. The EV6 and Ioniq5 designs are unlike anything else in their lineup and are getting quite a bit of buzz. While the N brand has been huge in terms of the performance side image, I don't know if it has caught on in the same way in terms of sales or is a real future for ICE products. I think they want to go all in on EV's but maybe Biermann doesn't have the EV enthusiasm.
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Old 12-13-2021, 01:21 PM   #7
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Hyundai/Kia making some of the best cars on the market...

"Lets fire everyone and do something different"

Ugg good luck with that...
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Old 12-13-2021, 01:56 PM   #8
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Quote:
Originally Posted by Kostamojen View Post
Hyundai/Kia making some of the best cars on the market...

"Lets fire everyone and do something different"

Ugg good luck with that...
They didn't say different, did they? They said this was an annual thing. Hyundai and KIA have been doing well for much longer than that. Maybe shuffling folks allows a wider vision and WHY they have been doing well. For all we know, this move could be a better thing.
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Old 12-13-2021, 02:08 PM   #9
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Quote:
Originally Posted by Kostamojen View Post
Hyundai/Kia making some of the best cars on the market...

"Lets fire everyone and do something different"

Ugg good luck with that...
Quote:
Originally Posted by JustyWRC View Post
They didn't say different, did they? They said this was an annual thing. Hyundai and KIA have been doing well for much longer than that. Maybe shuffling folks allows a wider vision and WHY they have been doing well. For all we know, this move could be a better thing.
Have to agree with Justy. This is what Hyundai do all the time. I am actually surprised these folks have had such an extended tenure in their roles, especially given that the design language has stayed consistent. Historically Hyundai is always know for having drastic model changes, at least aesthetically.

Funny how M dude brought the "N" line to Hyundai. Couldn't come up with something a bit more original? Although I am not knocking their (his) efforts,
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Old 12-13-2021, 09:13 PM   #10
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So the end of the short-lived interesting Korean cars. Neat.
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Old 12-13-2021, 10:45 PM   #11
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Aesthetically, I feel that most Hyundai's cars are just ugly. They only one that I find attractive is the i30. Sadly, they canned that car and brought us other N vehicles that just don't make me excited, Veloster and the current skinny catfish N. My guess is that they want to pass the blame on the designers who tried their best to make the two just look better than they are. So, they can the two who are responsible for trying to put lipstick on a pig.
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