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Old 02-01-2007, 10:51 AM   #1
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Default Tundra Prove It! Lets Consumers Test the All-New 2007 Toyota Tundra in 350 Markets

Tundra Prove It! Lets Consumers Test the All-New 2007 Toyota Tundra in 350 Markets

Press Release:
Toyota Motor Sales (TMS), U.S.A., Inc. announced today it will launch "Tundra Prove It!", a national tour designed to provide consumers with a firsthand opportunity to experience the all-new 2007 Toyota Tundra while showcasing its powerful, rugged capabilities.

The tour officially begins in Orlando, Fla. at the Bass Pro Shops and International Home Builders' Show on February 7, and will travel throughout the country visiting approximately 350 markets over the next 10 months. This tour will give attendees the opportunity to put Toyota's all-new Tundra through a number of real-world, interactive challenges, letting the truck prove that its capabilities, such as acceleration, payload capacity, towing capacity and braking, are all top-of-the-line. Driving courses that feature several real-life situations for the drivers to test out the Tundra will include:

* A fully loaded vehicle to show payload capacity
* A vehicle towing 10,000 lbs. to demonstrate towing performance
* A demonstration of the Tundra's automatic limited slip differential
* An "acceleration run" to demonstrate the speed of the 5.7-liter and six-speed transmission
* A "braking zone" to demonstrate one of the best braking systems in its class, with and without load

Along with the driving experience, at select events, consumers will be able to see the Tundra Power Challenge, in which a Tundra and competitor vehicle will compete side-by-side in acceleration runs and towing challenges. Also, to create a tailgate atmosphere at major events, Toyota has formed a partnership with Char-Broil and Johnsonville to build a 10,000 pound, 18-foot long, 15-foot high, giant grill that will be towed by the all-new Tundra.

"Tundra Prove It! is something unique for Toyota," said Brian Smith, Toyota Motor Sales, U.S.A., corporate manager, truck operations. "This program doesn't just put consumers behind the wheel, it lets them test the truck in the way they will really use it -- towing, payload capacity, braking -- you name it, you can test the Tundra's abilities on this tour."

Toyota has partnered with some of the best known brands in the industry to roll out the new Tundra. Bass Pro Shops, 84 Lumber and Tractor Supply Company have all joined forces with Toyota on Tundra Prove It! to reach the true audience for the all-new Tundra, "True Truckers." The 350 stop tour will visit a variety of locations and events across the country, including Daytona Speed Week, AMA Supercross events, 84 Lumber stores, Bass Pro Shops locations, and the Star of Texas Rodeo in Austin, Texas to name just a few.

For more information on Tundra Prove It! please visit our Web site at http://www.tundraproveit.com, or for information on the all-new 2007 Tundra, please visit http://www.Toyota.com.

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