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Old 12-18-2001, 04:31 AM   #1
Scooby Newbie
Member Sales Rating: (0)
Member#: 13350
Join Date: Dec 2001
Location: WestCoast
Question Where to buy my WRX in the SF BAY

OK, I've done a tone of research and now I'm ready to purchase my 02 WRX wagon. But since I can't pull the trigger just yet (second week of Jan), I have time get some valuable feedback from people who just went through this recently.

What I'm looking for is basically the best deal (lowest percentage above invoice) someone is willing to make me. The only option I really need is the stereo upgrade and security upgrade. Everything else is pretty much standard on the wrx.

I'm just looking for some feedback on experience, who to talk to, and what sort of pricing/negotiation they're willing to do, good things, bad things, etc. Please if I've left someone out that needs to be mentioned, let me know. I am willing to drive to SacTown, but it's got to be worth it. Let me know what you think...

Here is what I've learned about a few Bay Area dealerships:

Walnut Creek - although they let me test drive the car all by my self (what? I was nice and easy....sort of), but they seem like a cheesy dealership.

Santa Cruz - Seems to be either the best dealer in the SF Bay or they're serving some good drugs with the complimentary donuts.

Livermore - Good and bad comments. Nothing standing them out in this crowd.

Stevens Creek - seems to be the worst. I will call to see if they want to negotiate a bit. Anyone know anyone there?

Redwood City - Could someone give me some feedback on who I should contact here. I kinda don't like the "no-hassle" pricing. Everything is negotiable.
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Old 12-20-2001, 01:20 AM   #2
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Member#: 12658
Join Date: Nov 2001
Location: Menlo Park, California
2002 WRX Wagon
Platinum Silver Metallic


It appears that most of the dealers are asking similar prices +/-$200. I'd look for a dealer that has the car you want in stock and go from there.

As far as options go you can get the stereo and security upgrades you can get them for less than invoice from subaruparts.com if you don't mind installing them yourself.

I got my car from Carlsen in Redwood City and am very happy with them. You can find my review of them around here somewhere. Ask for Larry, he is a WRX owner himself and very knowlegable.

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Old 12-20-2001, 04:04 PM   #3
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Member#: 2704
Join Date: Oct 2000
Chapter/Region: South East
Location: Tampa, FL
2001 Impreza 2.5 RS
Blue Ridge Pearl


Santa Cruz rocks. Sandy will take care of you.

no contest.

However, Livermore can give you good deals. They're worth looking at, anyway.

Only go to Stevens Creek if you have a price in mind and WILL NOT budge. Consider them if you know something they don't, and can make them lose money. stonewalling them is effective, but tiring. Really, they don't deserve your money.
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Old 12-21-2001, 03:58 PM   #4
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Member#: 13159
Join Date: Dec 2001
Location: Fremont. Ca
2002 wgn

Default Do not go to Stevens

Whatever you do, don't go to Stevens Creep!!!! They are the worst. I placed an order with them in Oct. The car was due two weeks ago. They said that the shipment got delayed until Jan. I think they sold the car from under me. The sales manager told me that if can't wait, then take my business elsewhere. What kind of attitude is this from an sales manager?!!! Needless to say, I went to a dealership in Albany (north of Berkeley) and ordered a wagon with them.

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Old 12-28-2001, 08:52 PM   #5
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Join Date: Dec 2001
Location: Somewhere over the rainbow
2002 Impreza WRX
World Rally Blue

Default Steven's Creek opinion

Here is my experience from dealing with Steven's Creek's Chad (sales rep) and the manager, Mike.

A sales rep will most likely latch onto you if you take more than a few steps onto the lot, and do his best to wrangle you into the office (which is what Chad did time and again). The first time I get there, I took a WRX out for a test drive (really liked it and am ready to get more info about this car to see if it's the one for me when Chad tells me that he'd be able to let me take it home for $22k and some change (to get me into the office or to come back). Of course, that is too good of a deal because all their cars have a markup of $5k over MSRP ;p I leave, do my homework, then go back cuz the price he quoted me WAS too good of a deal to pass. Of course, upon returning, it seems that I 'misunderstood' him and that the price was too low. So we talk some more, and I'm not budging from my asking price and he's not wanting to budge (he actually got indignant when I mentioned dealer's holdback, etc - like that was some sacred secret us in the general public is not to know about) when he turns me over to his manager.

Now Mike is a funny guy and you know he wants you to buy his car when he holds up a sign as you walk into his office that reads 'Do you want this car or not?' You see, the thing is that I know what a good price is to pay for the car I want, and it ain't nowhere near what they want. After 2-3 hours there, the best price I could squeeze out of them was $23,750 (which isn't BAD per se), but it was still a car that had none of the options I wanted and had options that I didn't want, which was the stickler for me. So yes, I'm a stubborn buyer that hates getting one over on her, so I tell them "i'll think about it", but when I get home and do the numbers, they were still trying to make over $1k pure profit off me. Now I know that the WRX sells well, and that I would have paid far less than what others did pay, but when I buy a car, it's going to be THE car, with all the options I want, and none of those that I don't want.

Basically, Steven's Creek has some shady characters who do NOT like to budge from their marked up prices. However, if you ARE willing to work on them (translation: pulling teeth), you know your numbers, and can stick them to everything they say (get everything in writing or it's no good), you can get them pretty close to what you want. However, there are other dealerships out there that are a whole lot nicer than them, who doesn't misquote you (actually, it happened twice with chad - once with a used 2001 prelude that he said the asking price would be somewhere around $10k! which is obviously a load of bs - and the second when he did the whole 22k and some change line) nor harass you.

My question is has anyone dealt with the Corte Madera dealership?

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Old 12-28-2001, 09:33 PM   #6
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Member Sales Rating: (1)
Member#: 4324
Join Date: Feb 2001
Location: (925) CA
02 GDA


if you plan to mod the car buy it from Santa Cruz Subaru. I bought mine there and recommended 3 others after that, the best dealer in CA (arguably).

its worth the drive. plus if you go for major service say on a sat or sun, they will drop you off at the beach for the day and pick you up when the car is done.

i dont know why people still go to stevens creek, i would like to go down there and mess with the sales people down there, i love doing that, they get played.

it takes a salesperson to know one, and they have met there match.

good luck

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Old 01-02-2002, 07:44 PM   #7
Scooby Newbie
Member Sales Rating: (0)
Member#: 7079
Join Date: May 2001
Location: Campbell, CA 95008
2002 Subaru WRX
Silver Wagon

Thumbs down please please PLEASE...

Avoid Stevens Creek!!!! unless you're looking to get yelled at and feel bad about yourself and your purchase, don't give them the time of day. I say good luck, and I hope you have a pleasurable experience.
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Old 01-07-2002, 04:10 PM   #8
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Member#: 13900
Join Date: Jan 2002
Chapter/Region: MWSOC
Location: Indianapolis, IN
2005 STi, 95 300ZXTT

Default What the hell is a beach?


Actually, that sounds like some pretty damn good customer service.

To self: Must get WRX, must move to California...

Originally posted by EJ20WRX
plus if you go for major service say on a sat or sun, they will drop you off at the beach for the day and pick you up when the car is done.

Last edited by boileralum00; 01-07-2002 at 04:23 PM.
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Old 01-09-2002, 12:45 PM   #9
Sea Dragon Rex
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Member Sales Rating: (0)
Member#: 14002
Join Date: Jan 2002
Location: Pleasant Hill, CA
2002 WRX Wagon WRB
2-73 914 2.0, 74 914 2.0

Thumbs up Internet and Ron Price Motors

I bought a WRX wagon last month. I went to Subaru.com and basically e-mailed every dealership within 40 miles (up to Marin, Napa and Fairfield and down to SJ) and asked what the best price I could get for what I wanted on the car.

A lot of dealers quoted prices around $1k over invoice or offering me cars that I wasn't interested in (demo models, wrong color, etc.). Charles was very courteous and I didn't have to haggle for hours to get what I wanted. I checked online to see what he had in stock and asked for a quote (I also added a few items: cargo net and air filter). Anyway, I ended up getting the car with the options I wanted for $200 over invoice. The loan person I worked with was a jerk but I ended up with a pretty good rate after talking to the manager (e-mail me if you are interested in what happenned).

If you check the newpaper, you can find some "deals" for under invoice but beware (e.g. WRX Wagon with upgraded speakers, turbo guage, extended armrest for $21,995). A lot of these cars are demo cars and one dealership I called said the car only had a few hundred miles on it and that the break-in period didn't matter and that test drives were good for the car.

Last edited by Sea Dragon Rex; 01-09-2002 at 12:56 PM.
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