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Old 11-21-2008, 12:55 PM   #1
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Default Mitsubishi drops out of Detroit auto show

Mitsubishi makes five.

The Japanese automaker said it's pulling out of the Detroit auto show in January as it looks to save money in light of global economic problems and an industry-wide sales decline.

Mitsubishi follows Rolls-Royce, Land Rover, Ferrari and Suzuki in withdrawing from the 2009 Detroit show, which will be held in early January. Porsche left the Detroit show after the 2006 event.

And there still could be more floor space opening up, even though the Detroit show's press days are only eight weeks away. Other automakers say privately that they are reviewing their plans for all auto shows.

Pulling out of the Detroit show doesn't prevent Mitsubishi or the other automakers from returning in future years. Mitsubishi still plans to have displays at the Los Angles, Chicago and New York auto shows.

It considered alternatives to pulling out of Detroit, but ultimately decided withdrawing was the most cost-effective move--Detroit is not a huge sales market for the automaker.

The Detroit show is considered one a handful of the most prestigious in the world. But like other recent shows, including the Los Angeles auto show and SEMA, it is being hit as companies restructure their operations and cut back on expenses.

Even with the drop-outs, space will still be at a premium in Detroit, as BMW's Chinese partner Brilliance Auto will make its first appearance this year, and another Chinese firm, BYD returns for a second year.

Detroit will have about 45-50 unveilings this year, said Joe Serra, co-chair of the 2009 show, inline with its usual figure.

He said he understood Mitsubishi's reasons for withdrawing, and said other companies will fill the space. He doesn't expect any open exhibit areas at Detroit's Cobo Hall, where space is always at a premium

"I know a lot of the manufacturers are making some very tough decisions right now," Serra said.
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Old 11-21-2008, 01:46 PM   #2
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Pura vida!


Mitsubishi's financial troubles are another reason I'm going to be rethinking getting another Evo (the main reason being that I'll never find a low mileage unmolested IX locally in good condition for a good price). Subaru, here I come...?
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Old 11-21-2008, 01:49 PM   #3
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Wagon ;)


These are troubled times my friend!
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