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Old 11-27-2008, 12:25 PM   #1
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Default Video: BMW's Interactive Touch-Screen Product Navigator


What once we could only enjoy through sci-fi movies has now become part of our everyday life. Using Mircosoft's Surface technology BMW has come up with a new way to show off its vehicles to potential customers and at the same time remind them that nowadays, the brand is as much about "The Ultimate Driving Machine" as it is for high-tech gadgetry. Called the "BMW Product Navigator", the touch screen system allows potential BMW buyers to configure their new car in an interactive way. If you still have questions about how it works, then skip the jump to watch the video.
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Old 11-27-2008, 02:12 PM   #2
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A pretty neat idea for letting potential customers see the vehicle without actually physically bring the vehicle here. Whats next, test drive simulator???
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Old 11-27-2008, 04:20 PM   #3
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BMW has a pretty good ownership simulation program already.
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Old 11-27-2008, 08:21 PM   #4
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Yet their in car navi system is operated by a knob surrounded by buttons. Lexus and Acura actually have touch screen in the cars...
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