Welcome to the North American Subaru Impreza Owners Club Wednesday November 22, 2017
Home Forums WikiNASIOC Products Store Modifications Upgrade Garage
Go Back   NASIOC > NASIOC General > News & Rumors > Non-Subaru News & Rumors

Welcome to NASIOC - The world's largest online community for Subaru enthusiasts!
Welcome to the NASIOC.com Subaru forum.

You are currently viewing our forum as a guest, which gives you limited access to view most discussions and access our other features. By joining our community, free of charge, you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is free, fast and simple, so please join our community today!

If you have any problems with the registration process or your account login, please contact us.
* Registered users of the site do not see these ads. 
Thread Tools Display Modes
Old 12-02-2008, 01:45 PM   #1
Scooby Guru
Member#: 73805
Join Date: Nov 2004
Location: NEPA
forward in Italian

Default How Did We Miss This? Ford Trademarking “Fun”

Dec. 2 (Bloomberg) -- Ford Motor Co., the second-biggest U.S. automaker, came a step closer to getting the European Union trademark rights to “Fun” after a court overturned a decision by the region’s trademark agency.

Ford applied for the trademark in 2005, seeking the exclusive rights to use the word “fun” on some vehicles. The EU trademark agency a year later rejected the application, deciding the word Fun wasn’t an inventive word because it described the experience of driving a Ford car.

The European Court of First Instance in Luxembourg, the main appeals tribunal for decisions by the EU agency, today overturned the decision, saying the connection between the word “‘fun’ and cars is too vague and subjective to give the word a descriptive character in connection with the relevant products.”

The Alicante, Spain-based trademark agency, called the Office for Harmonization in the Internal Market, ruled in 2006 that the main target audience for Ford was English-speaking and between the ages 18 and 70.

These people “will take the word ‘fun’ as an indication that the car has a fun design and is enjoyable to drive,” the agency ruled. In addition, the word “fun” is part of the basic English vocabulary and as such should be kept free for the use by other traders and advertisers, it said.
Today’s ruling can be appealed one last time to the European Court of Justice, the EU’s top court.
The case is T-67/07 Ford Motor v OHMI (FUN).
* Registered users of the site do not see these ads.
AVANTI R5 is offline   Reply With Quote
Sponsored Links
* Registered users of the site do not see these ads.

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
How did I miss this... elucas730 Off-Topic 20 07-07-2008 07:44 PM
OT, how did you miss this one? bruticus Off-Topic 3 03-14-2006 11:53 PM
How did I miss this hottie? -Christina Milian! Matt A Off-Topic 22 06-19-2004 01:06 AM
Its been 3 weeks since... how did I miss this? KevinHeist Texas Impreza Club Forum -- TXIC 10 04-20-2004 10:40 AM
Attn Indy folks: when did we miss this? edkwon Mid West Subaru Owners Club Forum -- MWSOC 3 09-10-2002 11:05 AM

All times are GMT -4. The time now is 04:23 AM.

Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2017, Jelsoft Enterprises Ltd.
Powered by Searchlight © 2017 Axivo Inc.
Copyright ©1999 - 2017, North American Subaru Impreza Owners Club, Inc.