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Old 04-23-2009, 10:12 AM   #1
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Default Porsche and Piech Families to main assets to VW

April 23 (Bloomberg) -- The Porsche and Piech families plan to sell their main car assets to Volkswagen AG under a plan that would tighten Porsche SE’s grip on Europe’s biggest automaker, according to two people familiar with the matter.
The families, which control at least 51 percent of Wolfsburg, Germany-based VW, intend to sell the Austrian Porsche Holding GmbH unit and the Porsche AG automotive division to VW in return for cash and VW shares, said the people, who declined to be identified because the plan is confidential. As part of the transaction, Porsche SE will issue new shares, a portion of which may be sold to external investors, they said. The plan is backed by VW, the people said.
The asset sale would allow Porsche SE to achieve its aim for greater control of VW, Europe’s largest carmaker, while preserving cash and giving it funds to repay debt, three people familiar with the situation said this month. Porsche, based in Stuttgart, Germany, is struggling to raise the financing needed to reach its goal of obtaining 75 percent of VW, they said.
“One driving motivation is that Volkswagen, being the largest volume producer in the European space, has tremendous cost efficiency that could be married to Porsche’s discipline and lean production capacity,” Stephen Pope, chief global strategist at Cantor Fitzgerald in London, said by telephone.
Frank Gaube, a spokesman for Porsche, and Michael Brendel, a VW spokesman, declined to comment.
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Porsche jumped as much as 3.99 euros, or 8.1 percent, to 53 euros and traded at 51.88 euros as of 2:01 p.m. in Frankfurt, giving the company a market value of 9.05 billion euros. Volkswagen dropped 8.03 euros, or 3.4 percent, to 230.46 euros.
A transaction would result in the creation of a major automotive holding company spanning cars, trucks and luxury vehicles, the people said earlier this month.
The Porsche and Piech families together control half of Porsche SE. Porsche AG is the operating unit that’s the maker of the 911 sports car and competes with Bayerische Motoren Werke AG. Austrian Porsche Holding is Porsche’s eastern European distribution division.
Porsche has accumulated Volkswagen stock since 2005 to protect ties to its largest supplier. Volkswagen provides Porsche with parts and the companies cooperate in building sport-utility vehicles. Volkswagen Chief Executive Officer Martin Winterkorn said today that he is “confident” that deepening ties with Porsche will let the companies increase profitability and market share.
‘Enormous Potential’
“We’re both capable of forming the center of strength in international carmaking,” Winterkorn said at VW’s annual shareholders’ meeting in Hamburg. “This alliance has enormous potential in technological and economic terms.”
Shrinking European and U.S. car markets have prompted Volkswagen to scale back production, reduce employee hours and eliminate its temporary workforce to stem declines in profit. The carmaker, which reported a 74 percent drop in first-quarter net income yesterday, will be profitable this year, Winterkorn said, reiterating an earlier forecast.
Porsche Chief Executive Officer Wendelin Wiedeking has said Volkswagen offers a “gold mine” of saving potential that the carmaker can tap to boost profits and that there will be no “sacred cows” at VW.
Volkswagen and Porsche already work together to build sport-utility vehicles and Porsche has tapped VW to assemble its Panamera four-person sedan. The companies also cooperate on SUVs such as Touareg, Cayenne and Audi’s Q7.
Volkswagen’s ties to Porsche go back to the company’s creation under the Nazi regime of Adolf Hitler in the 1930s. Ferdinand Porsche, the grandfather of Volkswagen’s current chairman Ferdinand Piech, was the company’s first leader. Ferdinand Piech’s father, Anton Piech, married Porsche’s daughter and became Volkswagen’s director. The extended Porsche- Piech family controls all of the sports-car maker’s voting shares.
To contact the reporters on this story: Aaron Kirchfeld in Frankfurt at [email protected]; Andreas Cremer in Hamburg via [email protected].
Last Updated: April 23, 2009 08:05 EDT
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