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Old 06-09-2009, 11:44 AM   #1
Tea cups
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Member#: 103136
Join Date: Dec 2005
Default J.D. Power study shows people interested in new car tech, but not if they have to pay


Smaller, cheaper electronics have been a boon for the auto industry, as car technology has boomed over the past few years. J.D. Power has been studying the tech trend, surveying over 19,000 potential car buyers to gauge interest in new tech like nav systems and infotainment systems. The powerful research company found that customers are now far more tech-savvy than they were in the past, and they're also very interested in adding new features to their next car purchase. That's great news for automakers, but unfortunately (and unsurprisingly), many aren't interested in paying for the new features.

J.D. Powers found that 67% of those surveyed were interested in a navigation system. But when the average price of $1,600 was revealed, the number dropped to only 20%. Luxury buyers were a bit more interested, though only 45% of those surveyed would still opt for the interactive LCD. Cheaper off-board navigation services like On-Star or Ford's SYNC direction service weren't very good alternatives, either. Only one-third of those who were interested in navigation would go the off-board route, even though the systems have proven to be very effective and easy-to-use. We're guessing that part of the allure of the LCD nav is that it makes the whole dash look more high-end.

Customers are also very interested in utilizing their MP3 players in the car. Nearly two-thirds wanted the ability to listen to their music players in the car, while 27% wanted "smart phone" music connectivity. Of those who already use their music devices in their car, over half use an auxiliary jack, and 20% use an FM transmitter. Hit the jump to pour over the J.D. Power press release.
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Last edited by Tea cups; 06-09-2009 at 02:35 PM.
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Old 06-09-2009, 02:24 PM   #2
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2003 WRX


I want my technology in the frame, under the hood, and within the suspension. You can skip all the cabin niceties (unless you're gonna give them to me for free).
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Old 06-09-2009, 02:32 PM   #3
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I hate too many gadgets and gizmoes in a car. Just give me an easy way to plug in my MP3 player (a NON-iPod) into the stereo, and a CHEAP GPS option.

It's highway robbery for car companies to expect people to pay nearly $2000 for a navigation system when the GF's $100 GPS works just fine.
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Old 06-09-2009, 02:32 PM   #4
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'10 Genesis Coupe
'99 Miata


I don't want to pay $1,600 for something worth $100.
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