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Old 08-15-2009, 11:52 AM   #1
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Subaru Stars New Impreza Coming in 2011 - with lower cost and better MPG

Article from Fuji Sankei Business News (8.14.09)

Quote:
New Impreza Coming in 2011 - with lower cost and better MPG

Fuji Heavy Industries plans to roll out an all-new Impreza in 2011, which will consume 30% less fuel than the current Impreza. The development team will shift some focus from road handling and performance to satisfying environmental concerns. One aim is to reduce the number of accessories by half to decrease costs and secure a better profit margin. All Subarus released in 2011 and after will follow this model.

The first generation Impreza was released back in 1992. The latest was released in 2007 as the third generation Impreza.

Fuel consumption for the 1500cc model is 14.8-17.6km per liter. The fourth generation Impreza that will be released in 2011 will be highlighted by a new engine, a CVT, lighter curb weight, and better aerodynamics. All these factors will help attain a 30% improvement in fuel consumption.

Subaru's Executive Director of Purchasing Naoto Mutou stated, "As there is an adjustment in cost allotment, the excess money spent on the focus of driveability will shift to a current necessity - fuel consumption."

A thorough reduction of parts will be carried out. The current model has over 400 parts when including materials and colors. More parts leads to more costs, and therefore the new model will see half the number of parts.

Fuji Heavy Industries is aiming to reduce manufacturing costs by 10% during 2009-2010. The new Impreza will be the first model to see this change.

Toyota and Honda recently adjusted their earnings estimates upwards. Both companies cited cost reduction as the reason.
Quote:
富士重 11年にも新型インプレッサ 原価低減、燃費3割改善

富士重工業は13日、主力車「インプレッサ」の新型車を2011年にも投入し、燃費を現行車より3割改善す る方針を明らかにした。走行性能に重点を置いていた開発姿勢を、環境重視に転換する。部品によっては種類や 点数を半減させ、原価の低減を図り、利益確保を狙う。11年以降の投入車種のモデルケースとしても注目され る。

 インプレッサは1992年に初代が投入された中型車で、最新モデルは2007年に出た3代目 だ。

 燃費は、排気量1500ccで1リットル14.8~17.6キロ。11年にも投入される4代目の新型イン プレッサは、エンジンを初めてフルモデルチェンジし、新たにCVT(自動無段変速機)を搭載するほか、車体 の軽量化と空力性能の向上で、全体で30%程度燃費を改善する。

 スバル購買本部長の武藤直人常務執行役員は「原価配分の適正化で、これまで『走り』に過剰にかけていたお 金を、ニーズの高い『燃費』にも振り向ける」としている。

 徹底した部品削減も進める。現行車は素材、色などの組み合わせで400種類以上にのぼるが、種類が多けれ ば原価がかさむため、新型車はその種類を半減させる。

 富士重は09、10年度の2年間で、「車の製造原価1割減」を目指す原価低減活動を進めているが、新型イ ンプレッサはそのモデルになる。

 09年4~6月期の業績発表で、10年3月期の通期業績見通しを上方修正したトヨタ自動車とホンダの修正 理由はいずれも「原価低減」だ。

 富士重が新型インプレッサの原価低減をどこまで徹底させられるかが、今後の同社の販売や収益回復の試金石 になる。

 富士重工の主力車「インプレッサ」。2011年にも新型車を投入し、燃費を現行車より3割改 善する
http://headlines.yahoo.co.jp/hl?a=20...17-fsi-bus_all
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Old 08-15-2009, 12:00 PM   #2
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Thats good news.
Hopefully the STi will stay the performance oriented model thats competitive.
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Old 08-15-2009, 12:01 PM   #3
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New body, chassis, etc? The engine obviously will be different..
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Old 08-15-2009, 12:07 PM   #4
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Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 3_0 like Mac OS X; en-us) AppleWebKit/528.18 (KHTML, like Gecko) Version/4.0 Mobile/7A341 Safari/528.16)

What's concerning is that the Impreza isn't much of a driver's car (08/09 2.5i didn't even come with a rear sway bar) so WTF are they going to do? Make it more boring? Less powerful? Less nimble?

And reducing parts?? My interior (aside from the basic features) is bare and made up of cheap plastc already. I guess we'll wait and see.
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Old 08-15-2009, 12:23 PM   #5
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That is a very good news! Maybe we will see a 2800 pounds impreza again!
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Old 08-15-2009, 12:25 PM   #6
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Quote:
Originally Posted by lionken07 View Post
That is a very good news! Maybe we will see a 2800 pounds impreza again!
Probably with a 1.5L or 2.0L N/A engine This could also mean that they may focus on FWD setup than AWD.
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Old 08-15-2009, 12:42 PM   #7
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Quote:
Originally Posted by Garwin View Post
New body, chassis, etc? The engine obviously will be different..

i really hope that this "new engine" will be the one with DI, the new engine cradle, longer lasting spark plugs, and finally a TIMING CHAIN.

I wonder if they'll bring a smaller motor to the US instead of just using the 2.5.. don't forget the 2.0 DI 2 door coupe motor will be available by then.. i wonder if they might use that with the new impreza in the US too.
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Old 08-15-2009, 01:01 PM   #8
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Quote:
Originally Posted by banyan View Post
Probably with a 1.5L or 2.0L N/A engine This could also mean that they may focus on FWD setup than AWD.

I don't think they would do that. Too many people buy Subaru's for the AWD. I did, that's why its my DD and winter car!
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Old 08-15-2009, 01:02 PM   #9
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Most disturbing automotive news I have heard recently...

The development team will shift some focus from road handling and performance to satisfying environmental concerns. One aim is to reduce the number of accessories by half to decrease costs and secure a better profit margin.
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Old 08-15-2009, 01:06 PM   #10
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Quote:
Originally Posted by impreza_punk View Post
Most disturbing automotive news I have heard recently...

The development team will shift some focus from road handling and performance to satisfying environmental concerns. One aim is to reduce the number of accessories by half to decrease costs and secure a better profit margin.
Why? Perhaps Subaru have finally realised that without rally they don't need to have an STi Impreza. If they want a true sports car they can turn the new Coupe into an RWD STi flavour.
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Old 08-15-2009, 01:38 PM   #11
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Quote:
Originally Posted by rypt View Post
If they want a true sports car they can turn the new Coupe into an RWD STi flavour.
**** I hope not!

Is this a true redesign or just a stripped down current model? I wonder if the "environmental concerns" means Diesel as well? Considering the popularity of the current model, a redesign seems foolish!

Quote:
A thorough reduction of parts will be carried out. The current model has over 400 parts when including materials and colors. More parts leads to more costs, and therefore the new model will see half the number of parts.
So let me guess, we will now get three colors, all different shades of silver? I hope this means Nav and Media Hub will be standard then so they don't have to stock so many options.

Last edited by BigElm; 08-17-2009 at 01:58 PM.
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Old 08-15-2009, 02:22 PM   #12
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Quote:
Originally Posted by HB_Dad View Post
**** I hope not!

Is this a true redesign or just a stripped down current model? I wonder if the "environmental concerns" means Diesel as well? Considering the popularity of the current model, a redesign seems foolish!



So let me guess, we will now get three colors, all different shades of silver? I hope this means Nav and Media Hub will be standard then so they don't have to stock so many options.
by 2011, the current impreza will be outdated and old

Last edited by BigElm; 08-17-2009 at 01:58 PM.
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Old 08-15-2009, 02:59 PM   #13
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Personally, I would welcome a small, lighter, simpler car. Call it an Impreza or something else, I don't care as long as it has the boxer motor and an AWD option.

For me what made the WRX/STI (not just the USDM, the earlier ones also) a great car was it humble roots. It was a traditional, albeit factory built, hot rod. Now it's fast approaching a techno-mobile. Half of that is regulations, but the other half is "confused" buyers. Folks get into the "subaru scene" based on what the WRX was, but end up buying/asking, for every convenience/performance/asthetic option manufacturers dangle in front of us like a carrot on a stick. That is not what the WRX WAS about.
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Old 08-15-2009, 03:32 PM   #14
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So Subaru is looking to turn the Impreza into an AWD Suzuki Swift?
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Old 08-15-2009, 03:42 PM   #15
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Worst news in a long time.

Quote:
Originally Posted by RallyColtTurbo View Post
For me what made the WRX/STI (not just the USDM, the earlier ones also) a great car was it humble roots. It was a traditional, albeit factory built, hot rod. Now it's fast approaching a techno-mobile. Half of that is regulations, but the other half is "confused" buyers. Folks get into the "subaru scene" based on what the WRX was, but end up buying/asking, for every convenience/performance/asthetic option manufacturers dangle in front of us like a carrot on a stick. That is not what the WRX WAS about.
Yeah, those airbags are such a pain. And then there's the stereo that reads MP3s! OMG, such over-complicated tech! Lets not forget the government mandated stability control. Those bastards at Subaru will obviously make the car much less about aesthetic and tech options and focus on making the car as boring to drive as possible! Hooray!

Seriously.. have you been on a Subaru dealer's lot since you bought your car? What techno-mobiles are you referring to? What grand convenience options are you referring to?

Last edited by Calamity Jesus; 08-15-2009 at 03:48 PM.
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Old 08-15-2009, 03:50 PM   #16
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so, how far behind is subaru in getting to the 2015 35mpg?

12 years?

10 years?

8 years?


how long will it take for them to use "passed down" technology just to catch up?
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Old 08-15-2009, 04:39 PM   #17
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Quote:
Originally Posted by Beaverboy View Post
What grand convenience options are you referring to?
Well, just the ones that add weight. I understand some are regulatons, but many are things that are only "neccisary" because of either buyers wishes or competition.

6-speed
Twin scroll
7 speaker 300 watt sterio
power seats
leather
telescoping wheel
DCCD
4 piston brakes
multi-link suspensions
sunroofs
navigation
autodimming mirrors
big wings
17", 18" wheels
etc. etc. etc.

Not saying that all that stuff is on WRXs, or even all bad. Just I find it funny folks complain about the weight, but as a group, we are all reaponsible for that weight. Either through who we choose to elect, what we choose to support, or what we choose to buy.

I'm just saying that I would welcome a lighter, simpler car more in the spirit of the orginal WRX.
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Old 08-15-2009, 04:47 PM   #18
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Quote:
Originally Posted by RallyColtTurbo View Post
Well, just the ones that add weight. I understand some are regulatons, but many are things that are only "neccisary" because of either buyers wishes or competition.
Would you prefer Subaru made canoes?
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Old 08-15-2009, 04:48 PM   #19
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Quote:
Originally Posted by whoosh View Post
so, how far behind is subaru in getting to the 2015 35mpg?

12 years?

10 years?

8 years?


how long will it take for them to use "passed down" technology just to catch up?

If they'd just start selling the diesel here they'd be well on their way.
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Old 08-15-2009, 04:57 PM   #20
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Originally Posted by rypt View Post
Why? Perhaps Subaru have finally realised that without rally they don't need to have an STi Impreza. If they want a true sports car they can turn the new Coupe into an RWD STi flavour.
**** that. Might as well buy an RX8, 370z, Genesis, G37, Mustang, Camaro, 1 Series, S2000, Miata, etc, etc, etc.

If you don't like AWD there are plenty of other manufacturers that you can shop.
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Old 08-15-2009, 04:59 PM   #21
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Quote:
Originally Posted by Beaverboy View Post
Would you prefer Subaru made canoes?
Well, if canoe is your word for "Simpler, lighter, more like the original WRX", then yes, to you I wish they would build canoes.
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Old 08-15-2009, 05:15 PM   #22
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I am glad I am ordering my 2010 soon.
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Old 08-15-2009, 05:19 PM   #23
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Quote:
Originally Posted by Eby View Post
**** that. Might as well buy an RX8, 370z, Genesis, G37, Mustang, Camaro, 1 Series, S2000, Miata, etc, etc, etc.

If you don't like AWD there are plenty of other manufacturers that you can shop.
Dont like the 370, Genesis, G37, Stang, Camaro or MX5

Don't want a screaming VTEC motor, or a rotary really.

Don't want a 1 series when I can have an old 3 series instead

Would want a nice simple, not too heavy RWD coupe (1200-1300kg TOPS or there abouts)
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Old 08-15-2009, 05:26 PM   #24
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Guess I'll get a 2010 STI next year
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Old 08-15-2009, 05:26 PM   #25
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So is this a 2012 model?
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