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Old 12-08-2016, 06:11 PM   #1
Scooby Wagon
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Default Strategic analysis of cobb tunning

So as the title states I am completing a project on a company analysis of cobb tuning and the tuning industry as a whole.

The part i am kind of struggling with is the competitors of cobb. The reason it is hard for me to pick is there are a ton of tuning companies out there. There are car specific ones, massive empires like Hennessy, and I am pretty sure we can name a local place with a dyno.

So I have decided to name of the biggest in the industry like Hennessy(a competitor COBB can set goals for), a medium size one like COBB and a small local one.

So my question is what other medium size tuning companies are there to pick from like Cobb. A company that does about a million in revenue per year, and has a similar business with an access port, parts, and services?

Thanks for any help, my grade could use it!!!!!
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Old 12-08-2016, 06:13 PM   #2
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AEM, HONDATA, and AMS come to mind as being top level world renowned tuners.
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Old 12-08-2016, 06:17 PM   #3
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Old 12-08-2016, 06:18 PM   #4
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Megasquirt
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Old 12-08-2016, 06:20 PM   #5
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So AEM would be the largest one in comparison to Henessey or is it more along the lines of cobb tuning size. Also just thought of another tuner, would Haltech be a good comparison to Cobb?
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Old 12-08-2016, 06:21 PM   #6
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Quote:
Originally Posted by Scooby Wagon View Post
So AEM would be the largest one in comparison to Henessey or is it more along the lines of cobb tuning size. Also just thought of another tuner, would Haltech be a good comparison to Cobb?
*shrugs shoulders*

You want me to write the paper for you too?
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Old 12-08-2016, 06:25 PM   #7
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Cobb seems to compete directly with EcuTek Technologies Ltd.

Last edited by I Like Cooters; 12-08-2016 at 07:11 PM.
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Old 12-08-2016, 06:58 PM   #8
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Default Strategic analysis of cobb tunning

Should have picked a topic that you know a little more about, or as least has defined parameters.
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Old 12-08-2016, 10:12 PM   #9
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Quote:
Originally Posted by shakur45 View Post
Should have picked a topic that you know a little more about, or as least has defined parameters.
Possibly, but it's not called "give it the old college try" for nothing!

Have at it, kid!

(One tip -- see if you can interview some people who work at these companies -- it's not that hard, and really makes a paper!)
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Old 12-08-2016, 11:04 PM   #10
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Quote:
Originally Posted by shakur45 View Post
Should have picked a topic that you know a little more about, or as least has defined parameters.
The point of a research project is to research and learn as you go, and presenting that knowledge to new readers. Everyone typically just chooses easier topics because it gives the easier grade since you know more about it.
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Old 12-08-2016, 11:51 PM   #11
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Can you talk about how there aren't any god damn tunning shops around the Seattle area?
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Old 12-09-2016, 12:25 AM   #12
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You can without a doubt state that COBB did a wonderful job with branding and marketing. Ever since the AP and their turbo-back exhaust kit, everybody associates adding a aftermarket down-pipe and cat-back with a tune as 'stage 2' They are the first company I have ever seen use the 'staged' upgrades with such an impact. Its basically free advertising. These days everybody says 'stage' this or 'stage' that, I cannot get away from it! I don't know if this helps much, but figured I would say it anyways. I have also noticed that no tuner company has gone corporate/public, but I can see the reasons for that.

-Jon
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Old 12-11-2016, 03:33 PM   #13
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Imho the ots tunes are very hot. Danger ions for high gear boost passing
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Old 12-11-2016, 04:27 PM   #14
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Quote:
Originally Posted by jkenna860 View Post
You can without a doubt state that COBB did a wonderful job with branding and marketing. Ever since the AP and their turbo-back exhaust kit, everybody associates adding a aftermarket down-pipe and cat-back with a tune as 'stage 2' They are the first company I have ever seen use the 'staged' upgrades with such an impact. Its basically free advertising. These days everybody says 'stage' this or 'stage' that, I cannot get away from it! I don't know if this helps much, but figured I would say it anyways. I have also noticed that no tuner company has gone corporate/public, but I can see the reasons for that.

-Jon
How long has Cobb been around? Back in the mid 90's on the DSM scene, things were very much laid out frequently in 'stages'. Stage 1-5 typically. I didn't think Cobb was around back then.
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Old 12-11-2016, 04:35 PM   #15
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Quote:
Originally Posted by jkenna860 View Post
You can without a doubt state that COBB did a wonderful job with branding and marketing. Ever since the AP and their turbo-back exhaust kit, everybody associates adding a aftermarket down-pipe and cat-back with a tune as 'stage 2' They are the first company I have ever seen use the 'staged' upgrades with such an impact. Its basically free advertising. These days everybody says 'stage' this or 'stage' that, I cannot get away from it! I don't know if this helps much, but figured I would say it anyways. I have also noticed that no tuner company has gone corporate/public, but I can see the reasons for that.

-Jon
Cobb didn't come up with any of the staged stuff. That kind of verbiage came from Japan and the gran turismo 1 generation. Everything in Japan was some stage of upgrade back in the day.
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Old 12-11-2016, 05:55 PM   #16
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APR
AEM
JuiceBox
Hondata
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Old 12-11-2016, 07:11 PM   #17
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Hennessey offers subaru tuning products? I thought they just scammed corvette and viper owners.
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