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Old 08-08-2011, 05:02 PM   #1
Scooby Guru
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Join Date: Nov 2004
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Default GM India drops plan to launch Cadillac

GM India made it official that, their luxury brand Cadillac will not be available in our market any time soon. The decision came after gauging Cadillac’s future prospective in Indian market. Even after receiving very encouraging response, GM India chose to keep Cadillac brand away from our market. “We have completed a survey on Cadillac and I must say it is having a strong brand recognition,” GM India president and managing director Karl Slym said.

“We want to focus on Chevrolet at the moment for which GM India had invested a fortune on building infrastructure like plants,” Slym told reporters during Beat Diesel variant launch in Kolkata.

He cautioned about steep fall in car sales in India but maintained a very optimistic view about GM India’s future plans.

“However, we will grow double the industry rate. Last year, the industry grew by 30 per cent and GM India grew by 60 per cent,” Slym said.
The launch of Cadillac may help company to enhance it’s brand in India but it may hurt the company economically. The decision to drop Cadillac brand launch in India may be due to current economy scenarios in the home country and in India. Another round of recession is looming over the world. So it is quiet natural for GM India to choose maintain a lean but profitable business model.

Instead of launching Cadillac, company will launch a host of commercial vehicles in our market. GM will launch five models including an LCV in coming 18 months. As we said earlier GM India will be launching their Chinese partner SAIC’s MPV, LCV and Passenger car products in coming months. We have to wait till New Delhi Auto Expo to have first glimpse of them.

India and China are very important markets for all automakers who look for growth. Now let us see the reaction of Indian car buyers to GM-SAIC’s products.
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