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Old 08-22-2011, 01:25 PM   #1
Scooby Newbie
Member#: 260372
Join Date: Oct 2010
Chapter/Region: NWIC
Location: Redmond, WA
2012 OBP STI 5-Door

Default Ford and Toyota Collaborating?

First Subaru and Toyota Collaborate, now Ford and Toyota are to collaborate in creating a rear wheel drive hybrid system.


"Though, when it comes to the recent pact reached between Ford Motor Co. F -0.70% and Toyota Motor Corp. TM -0.30% , it’s tough to tell who’s doing the beating and who’s doing the joining.

The two car makers, in their first-ever product development collaboration, said Monday that they will work as “equal partners” in developing advanced hybrid systems for trucks and SUVs for use within this decade.

They didn’t release any financial details, though they said a formal agreement will be announced next year.

The partnership brings together two undisputed leaders. Ford’s F-150 pickup has been the best-selling truck for decades while Toyota’s Prius remains far and away the flagship vehicle when it comes to hybrids.

By bringing the two together, Ford and Toyota are hoping to make strides in hybrid technology “sooner and more affordably” than they could have done on their own.

“Both companies actually have strong records on hybrids. It’s an important part of their DNA,” IHS Automotive industry analyst Michael Robinet said. “Ford has more volume in pickups, but Toyota has a tremendous global presence. They sell trucks in virtually every country in the world.”

The announcement follows closely on the heels of new fuel-economy standards for future vehicles laid out by the Obama administration.

“When it comes to pick-up functionality, manufacturers will have to find a way to improve fuel economy while still satisfying customer needs,” Robinet said.

Now, don’t expect to see a Toyota F-150 or a Ford Tundra. The joint statement pointed out that they will join to develop a rear-wheel drive system that will integrate independently into future vehicles.

“By working together, we will be able to serve our customers with the very best affordable, advanced powertrains, delivering even better fuel economy,” Ford Chief Executive Alan Mulally said. “This is the kind of collaborative effort that is required to address the big global challenges of energy independence and environmental sustainability.”

In addition, Ford and Toyota will work together in advancing their in-car technology and connectivity, known as telematics."
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