Welcome to the North American Subaru Impreza Owners Club Friday November 24, 2017
Home Forums WikiNASIOC Products Store Modifications Upgrade Garage
NASIOC
Go Back   NASIOC > NASIOC General > News & Rumors > Non-Subaru News & Rumors

Welcome to NASIOC - The world's largest online community for Subaru enthusiasts!
Welcome to the NASIOC.com Subaru forum.

You are currently viewing our forum as a guest, which gives you limited access to view most discussions and access our other features. By joining our community, free of charge, you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is free, fast and simple, so please join our community today!

If you have any problems with the registration process or your account login, please contact us.
* Registered users of the site do not see these ads. 
Reply
 
Thread Tools Display Modes
Old 05-02-2012, 10:35 AM   #1
AVANTI R5
Scooby Guru
 
Member#: 73805
Join Date: Nov 2004
Location: NEPA
Vehicle:
Hint
forward in Italian

Default Pare it down or beef it up?

Quote:
It finally happened. Lincoln is now just a rounding error for Ford Motor Co.'s U.S. sales. In April, Ford brand sales fell 5 percent, the same percentage as FoMoCo's total. Lincoln lost 13 percent, but it's too small -- and too alone -- to affect the corporate number.

Lincoln's sold 6,308 units in April, not even 1/27th of Ford Motor's total. That's Ford 96.5 percent, all other brands 3.5 percent. Lincoln is Ford's last other brand, the remnant after Mercury was axed and Volvo, Jaguar, Land Rover and Aston Martin were sold. Most of the last decade, those other brands added half to two-thirds of a million units, roughly 17 percent, to Ford's U.S. volume.

It's an odd industry. As some automakers such as Ford are cutting back and focusing, others are adding offshoots and spreading themselves out in search of growth.

Ford pared down to focus on its one core brand, and arguably that has worked well for it.

General Motors took the same approach. Now four core brands instead of nine a decade earlier, when those now-shed parts provided 21 percent of U.S. volume.

The proof is not in sales, which are much lower, but in profits. Today's Ford and GM are healthier financially.

So how come Toyota, Volkswagen and Chrysler keep adding brands?
The once-cozy VW-Audi combo has swollen in recent years far beyond Skoda and Seat, with Bentley, Lamborghini, Bugatti and Porsche (VW and Porsche continue the family squabble about which is corporately on top). VW controls truckmakers Scania and MAN and Audi just bought motorcycle maker Ducati.

Toyota, not content with Lexus on top and Scion down low, is turning Prius from a nameplate into a quasi brand, with three models.
But Chrysler Group? Didn't it just kill Plymouth so core brands Chrysler, Dodge and Jeep could make it? Does it need Fiat, Ram and now SRT as added brands?

GM and Ford have only six brands between them. Can Chrysler sustain six itself?

Actually, maybe it can. Fiat is a natural import brand: all things Italian.
You can debate Chrysler's decision to split Dodge into car-crossover and truck brands. And to turn the SRT trim level into a performance brand with its own dedicated staff and a CEO reporting to CEO Sergio Marchionne.
But neither move cost much. Virtually all U.S. dealers handled Chrysler, Dodge and Jeep. Adding Ram cost dealers an extra sign, not much else. Dealers don't have to buy an SRT sign.

I still have doubts about the wisdom of diluting advertising among six brands. But Chrysler is avoiding all the brand-building hoopla and duplicated dealer bodies that got Ford and GM into trouble during their brand extension mania.
54321
* Registered users of the site do not see these ads.
AVANTI R5 is offline   Reply With Quote
Sponsored Links
* Registered users of the site do not see these ads.
Old 05-02-2012, 10:39 AM   #2
White out
Scooby Guru
 
Member#: 46277
Join Date: Oct 2003
Chapter/Region: SCIC
Location: On the beach
Vehicle:
** LP640
Viper GTS

Default

I really wonder if Chrysler can pull off all the new brands.

IMO:
Dodge - Trucks
Chrysler - Cars
Jeep - SUVs
Fiat - Fiats

Nick
White out is offline   Reply With Quote
Old 05-03-2012, 03:01 PM   #3
Lboogie
Scooby Specialist
 
Member#: 171611
Join Date: Feb 2008
Chapter/Region: BAIC
Location: Silicon Valley
Vehicle:
2014 FiST
Blk

Default

Ford set the trap for Lincoln with the PAG (Volvo, Jaguar, Land Rover and Aston Martin). It'd be nice to see the brand succeed, otherwise you'll end up with a $50k Taurus, $40k Fusion, and $30k Focus.

Hell I'll even settle for the EcoBoost 2.0 4cyl & AWD system from the new Escape shoved into a Lincoln bodied Focus for $30k
Lboogie is offline   Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Is it me or did they **** up every movie version of cartoon/comic? bobturismo Off-Topic 25 08-16-2011 09:09 PM
SF down? Or is it me? Tuned200 Forester Forum 18 08-26-2009 05:00 PM
Is www.Scoobymods.com down or is it just me? SilentShadow Interior & Exterior Modification 5 04-14-2006 07:17 PM
is AIM down, or is it just me? RidinLow Tri-State Area Forum 9 10-29-2002 06:47 PM

All times are GMT -4. The time now is 06:59 PM.


Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2017, Jelsoft Enterprises Ltd.
Powered by Searchlight © 2017 Axivo Inc.
Copyright ©1999 - 2017, North American Subaru Impreza Owners Club, Inc.