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Old 05-11-2019, 07:01 AM   #1
AVANTI R5
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Default Subaru Operating Profit Falls 48.5% Sales Down 17% Home Market

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Subaru Reports FY2019 Loss as Sales Fall, Incentives Rise
U.S. sales remain strong, but incentives jump.

Subaru is set to set a seventh consecutive annual sales record due to the new Ascent.

Subaru Corp. saw its operating profit fall 48.5% to 195.5 billion yen, or $1.76 billion in 2019. The drop came as a result of falling sales in its home market, higher incentives to move its vehicles and a jump in warranty costs.

The Japanese automaker’s net income slid 33% to 147.81 billion yen, or $1.33 billion, while revenue fell 2.2% to 3.16 trillion yen, $28.51 billion, for fiscal year 2019.

The company’s financials were hurt in a variety of ways, such as worldwide wholesale volume falling 6.3% to 1 million units. Additionally, Subaru suffered to due quality problems at its plant in Gunma, which was forced to shut down for nearly two weeks.

The quality problems were mostly confined to vehicles sold in Japan, but losing 10 production days – and 30,000 vehicles – to address the problem hurt the company’s bottom line. Additionally, the company had to recall thousands of vehicles with the problems.

Sales in its home market fell 17% last year, but North America is Subaru’s largest market and it continues to ride strong sales in the U.S. to help offset the issues in other areas. Subaru expects to post its 11th straight year of record sales in 2019, and retail sales climbed 7.7% in April – the 89th straight month of sales gains, Automotive News reported.

However, Subaru has had issues in the U.S. Last fall, Subaru of America issued a recall and stop-sale for all U.S. 2018 Outback crossovers and Legacy sedans – 228,648 vehicles – because of a software programming error that can cause the low-fuel warning light to fail to illuminate.

The company is also spending big on incentives to keep sales humming in the U.S., which is affecting the company’s U.S. profits.

In overseas markets, Subaru kept strong momentum on retail sales, as the newly-introduced Ascent led sales in Subaru’s largest North American market. On the other hand, consolidated overseas unit sales fell 4.3% to 865,000 units, for reasons including decreased deliveries of the Forester before the launch of its fully-redesigned version in the first half of the year.

Consolidated unit sales in Japan decreased 17.2% to 135,000 units, as sales of Impreza, Subaru XV and Levorg declined, offsetting strong demand for the fully-redesigned Forester launched in July 2018.

The company did offer forecasts for 2020, but is using new accounting rules this year, adopting International Financial Reporting Standards and dropping Japanese Generally Accepted Accounting Principles. The forecast is provided using the new rules.


Consolidated global unit sales are projected to be 1,058,000 vehicles in prospect of growth mainly in the North American market. The company projects revenue of 3,310 billion yen, operating profit of 260 billion yen, profit before tax of 270 billion yen, and profit for the period attributable to owners of parent of 210 billion yen.

Subaru share price: Earnings report shows profit halved in last year

Subaru’s last financial year operating profit was down 48.5% at $1.78 billion. The Japanese automaker released its report hours ahead of schedule, uploading its financials on its website earlier than intended .

The Janapense automaker said it withdrew the material, but not before it was disseminated on social media.

Subaru share price

Subaru shares in the company dropped more than 2% after the figures were leaked.

Subaru then officially released the figures, at 10:25 a.m. (0125 GMT) instead of the scheduled 1:00 p.m.

‘We deeply apologise for the trouble this has caused,’ Subaru said in statement.

Subaru earnings report highlights

The results showed operating profit fell 48.5% to 195.53 billion yen ($1.78 billion) in the year ended in March.

For the year through March 2020, Subaru expects operating profit to rise 260 billion yen.

Operating profit reported 260 Billion Yen Versus 195.53 Billion Yen in the year just ended.

Net Profit came in at 210 Billion Yen versus 147.81 Billion Yen in previous year.

Revenue came in at 3.310 Trillion Yen versus 3.161 Trillion yen in the year just ended.

Subaru has suffered recent setbacks involving underlying costs related to production delays, after the discovery of a defective steering component stopped output.

The setbacks put production behind schedule in Japan for two weeks in early 2019.

Costs related to vehicle recalls in Japan also set the company back, after it admitted to cheating on domestic quality inspections. US sales took a hit after the scandal.
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Old 05-11-2019, 07:08 AM   #2
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Sorry, it’s partly our fault, our 2012 Outback blew its CVT under warranty at 99k miles.
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Old 05-11-2019, 07:43 AM   #3
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The real story. Seems all we see here are Subaru’s SOA sales records being set. Underneath the covers, the bad quality issues are starting to take a toll.

I wish our CVT would just pop now so we could get it replaced under warranty.
Was hoping to trade up to the newest XT. Oh wait, they cancelled the XT.

Lots of quality issues on this car - does not surprise me to see Subaru taking a hit on their bottom line. FA20DIT replacements due to crap software quality etc. I’ve got windows that don’t want to close, interior material quality issues. Not where I wanted to be at 70K miles. Nowhere near.

Last edited by Brahmzy; 05-11-2019 at 07:49 AM.
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Old 05-11-2019, 08:12 AM   #4
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I agree that this is probably largely due to their recalls andnquality issues as of late.
The BRZ recall work, and re-work due to five thumbed mechanics certainly doesn't help. That's an expensive pill there.
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Old 05-11-2019, 08:28 AM   #5
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I agree.. these recalls and quality issues is holding me back. I was ready to write a check to buy the new Forester Limited last month, delays upon delays on delivery of the one I wanted (simple too.. silver limited with HK package is all I wanted), I kind of lost interest to buy.

Dealer called couple of days ago saying they should see one next week (this is waiting for over 1.5 months), but now with all these talk about CVT failures, spring recall fails by dealer, I'm not sure I want to go through with all this crap any more.. my beater which I share with my wife isn't falling apart yet so it'll buy me more time to think.
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Old 05-11-2019, 09:20 AM   #6
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All carmakers are gonna feel the effects of years of low interest rates pulling in future sales to the present.
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Old 05-11-2019, 09:21 AM   #7
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I wouldn’t worry about the CVT unless you keep cars past 100k miles. Although it wasn’t fun getting the “I’m stranded” call from my wife with 5 year old in the car. You take for granted Subaru’s won’t strand you, though it’s happened several times to us, usually the crappy batteries. Now we carry Li ion chargers in the trunk
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Old 05-11-2019, 09:46 AM   #8
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Originally Posted by Brahmzy View Post
The real story. Seems all we see here are Subaru’s SOA sales records being set. Underneath the covers, the bad quality issues are starting to take a toll.

I wish our CVT would just pop now so we could get it replaced under warranty.
Was hoping to trade up to the newest XT. Oh wait, they cancelled the XT.

Lots of quality issues on this car - does not surprise me to see Subaru taking a hit on their bottom line. FA20DIT replacements due to crap software quality etc. I’ve got windows that don’t want to close, interior material quality issues. Not where I wanted to be at 70K miles. Nowhere near.
+1
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Old 05-11-2019, 10:52 AM   #9
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I know Subaru is working flat out to increase quality. They have worries like it is now. In Japan but also at SOA. High placed people @SOA work lots of hours on this item. I see it as growing pains. Name one brand that has grown such a long period in a row? The company is working 110% all the time.
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Old 05-11-2019, 11:17 PM   #10
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To be fair, anyone expecting rock solid reliability out of Subaru is naive. It seems like yesterday that the EJ25 head gasket problems were still a relevant thing. Of course that was a much easier fix than their valve problems or CVTs exploding, but still an expense that happened to EVERY non-turbo 4 cylinder motor of theirs for a solid decade.

They have never been rock solid reliability wise, they were a niche product that offered AWD at an affordable price and in vehicles that typically didn't have it. If you look at their current lineup, none of their cars are top of the class in anything. Especially now that more and more manufacturers are putting AWD in their lineup so they can't rely on that for sales either. They are being outclassed by the competition and it's finally catching up to them. Hopefully this just doesn't push them further into the "safe and conservative" corner...
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Old 05-12-2019, 04:39 PM   #11
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Originally Posted by WideBody View Post
To be fair, anyone expecting rock solid reliability out of Subaru is naive. It seems like yesterday that the EJ25 head gasket problems were still a relevant thing. Of course that was a much easier fix than their valve problems or CVTs exploding, but still an expense that happened to EVERY non-turbo 4 cylinder motor of theirs for a solid decade.

They have never been rock solid reliability wise, they were a niche product that offered AWD at an affordable price and in vehicles that typically didn't have it. If you look at their current lineup, none of their cars are top of the class in anything. Especially now that more and more manufacturers are putting AWD in their lineup so they can't rely on that for sales either. They are being outclassed by the competition and it's finally catching up to them. Hopefully this just doesn't push them further into the "safe and conservative" corner...
I don't think the competition is catching up at all. What's the competition for a Forester, Crosstrek or Outback? Just the same old competition from Mazda, Honda, Nissan and Toyota, none of which has really made a big jump in competitiveness. Not sure who else competes - maybe VW a bit now with the Tiguan. Volvos are too expensive.

What was holding Subaru back 7-8 years ago was the interiors, and they fixed that in a big way - now they have some of the nicest interiors in their price class.
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Old 05-12-2019, 07:44 PM   #12
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Let's not exaggerate now - the EJ22 was BULLET PROOOOOF.... :P
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Old 05-12-2019, 08:18 PM   #13
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Originally Posted by VarmintCong View Post
What was holding Subaru back 7-8 years ago was the interiors, and they fixed that in a big way - now they have some of the nicest interiors in their price class.
Not sure I agree with this. They’ve only improved the seats in the current model year in a few models. Last year was trash still. The interior materials are still some of the worst.
I think you confuse nicest with layout/design vs quality. You act like they pulled a complete 180 in a single model year - they haven’t.
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Old 05-13-2019, 08:49 AM   #14
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Originally Posted by Brahmzy View Post
Not sure I agree with this. They’ve only improved the seats in the current model year in a few models. Last year was trash still. The interior materials are still some of the worst.
I think you confuse nicest with layout/design vs quality. You act like they pulled a complete 180 in a single model year - they haven’t.
Yeah my 2012 Impreza had piss poor seats, the squeaked like **** even after the TSB, and a piece of the seat broke off inside. My 2016 Legacy that I got used a couple months ago has a squeaky seat as well.
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Old 05-13-2019, 08:51 AM   #15
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Quote:
Originally Posted by WideBody View Post
To be fair, anyone expecting rock solid reliability out of Subaru is naive. It seems like yesterday that the EJ25 head gasket problems were still a relevant thing. Of course that was a much easier fix than their valve problems or CVTs exploding, but still an expense that happened to EVERY non-turbo 4 cylinder motor of theirs for a solid decade.

They have never been rock solid reliability wise, they were a niche product that offered AWD at an affordable price and in vehicles that typically didn't have it. If you look at their current lineup, none of their cars are top of the class in anything. Especially now that more and more manufacturers are putting AWD in their lineup so they can't rely on that for sales either. They are being outclassed by the competition and it's finally catching up to them. Hopefully this just doesn't push them further into the "safe and conservative" corner...
Maybe it's that I've only owned their MT models except for my 4EAT 2005 Forester, but I've never had major quality issues with the Subarus I've bought over the past 14 years. All have been rock solid, and save for the replacement of the ToB between 50k and 60k miles, never had a major fault (well, power steering pump and rack needed replacing on my 08 WRX shortly after the ToB was replaced, but unlike with the ToB and clutch, they covered that replacement under the extended warranty terms) due to quality.

Unlike our experience with the Chevy Malibu my wife owned. The only thing that never went wrong on that car was the steering and the transmission. Shocks and struts wore out around 100k, motor blew at 120k, cast iron manifolds cracked more than once, cam position sensors, ECU after exhaust heat melted and cross connected a +12V to a sensor input, rotors multiple times (most likely due to worn dampers causing traction control to use the brakes more often due to decreased suspension control), etc. Oh, and changing a damn headlight bulb on the thing required taking off the bumper, getting behind the fender liner, and removing the headlight assembly.

With my Subarus, it's just been for the most part routine maintenance and maybe some more detailed work on occasion (by detailed, I mean more than just changing normal wear items. Rotors most often). Trans blowing, engine blowing, none of that. Just kept on scootin'.
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Old 05-13-2019, 09:09 AM   #16
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Actually improved interiors and gas mileage IS what's helped Subaru to continue their sales growth. Individual experiences may vary, and enthusiasts may not be impressed, but a standard consumer really enjoys the improvements.

I associate with a lot of people who aren't car enthusiasts and most like the 2014 Crosstrek. Once they jump into the 2017 Impreza they REALLY love the interior.

The recently quality control issues do suck, but it's not like the CVTs are exploding left and right. We're just in an age of heightened sensitivity and paranoia. When things feel out of control people expect at least their cars to be controllable. When they don't feel that way, it's usually the easiest "fix" to regain control by just purchasing another car. Not much else in life gives you such ease of false sense of security.
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Old 05-13-2019, 10:29 AM   #17
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Chano, you're never gonna fit in around here if you keep spouting this blatant logic and completely uninspired facts in a rational manner....
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Old 05-13-2019, 11:31 AM   #18
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Quote:
Originally Posted by WideBody View Post
To be fair, anyone expecting rock solid reliability out of Subaru is naive. It seems like yesterday that the EJ25 head gasket problems were still a relevant thing. Of course that was a much easier fix than their valve problems or CVTs exploding, but still an expense that happened to EVERY non-turbo 4 cylinder motor of theirs for a solid decade.

They have never been rock solid reliability wise, they were a niche product that offered AWD at an affordable price and in vehicles that typically didn't have it. If you look at their current lineup, none of their cars are top of the class in anything. Especially now that more and more manufacturers are putting AWD in their lineup so they can't rely on that for sales either. They are being outclassed by the competition and it's finally catching up to them. Hopefully this just doesn't push them further into the "safe and conservative" corner...
Quote:
Originally Posted by gathermewool View Post
Let's not exaggerate now - the EJ22 was BULLET PROOOOOF.... :P

I never looked at the head gasket thing, as "common" as it was, to be a "reliability" issue. Just had to keep oil in it. Defense of Subaru or not, I'm just stating a fact in that Subaru has claimed anywhere from 92% to the current 98% of cars sold in the previous 10 years still being on the road since, at least, the early 90s. If they weren't reliable, you really think people keep buying them AND keeping them that long?

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Originally Posted by chanomatik View Post
Actually improved interiors and gas mileage IS what's helped Subaru to continue their sales growth. Individual experiences may vary, and enthusiasts may not be impressed, but a standard consumer really enjoys the improvements.

I associate with a lot of people who aren't car enthusiasts and most like the 2014 Crosstrek. Once they jump into the 2017 Impreza they REALLY love the interior.

The recently quality control issues do suck, but it's not like the CVTs are exploding left and right. We're just in an age of heightened sensitivity and paranoia. When things feel out of control people expect at least their cars to be controllable. When they don't feel that way, it's usually the easiest "fix" to regain control by just purchasing another car. Not much else in life gives you such ease of false sense of security.


I certainly won't say they have the "best" interiors; but, I sit in lots of different cars we get in on trades and I just don't see the hubbub about these other companies(outside luxury). Quality wise, I see hard plastics, loose controls, gaps that are not even....

I'm just glad I am not soo picky. Radios are fine to me. My hearing isn't soo good to tell much of a difference. Yes, I CAN hear certain differences(my boss is a musician and has shown me); but, I'm not butt hurt over it. For me, as long as I can get it louder, I am fine. And before the detractors come in, that would be equal on ANY car. This is not Subaru specific(refer to the beginning of this statement). I have taken other cars when going to training. Just like any car I own, I wouldn't care if the dash was plastic. I don't caress/molest my car driving down the road.
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Old 05-13-2019, 11:33 AM   #19
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growing pains.

trying to move up market, both in size and quality. New territory is never easy to navigate. Hopefully they can keep themselves on track. Or maybe Toyota comes in and scoops them up to save the day?

As others said, I can't wait for our CVT to go, so I can sell this car with a brand new transmission. At 40K it's already pretty notchy.

And I'm still a bit pissed that we cannot have someone in the passenger seat for 3+ months because of the airbag nonsense. Pretty poor support for your customers Subaru.

I do not believe that our next car will be a Subaru because the issues I've faced have left a pretty bad taste in my mouth, but I am still interested in what they produce. They're in the right market and if they can pull this quality/recall nonsense under control, maybe they can hold a higher place on the list.
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Old 05-13-2019, 11:51 AM   #20
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Originally Posted by Goempie View Post
I know Subaru is working flat out to increase quality. They have worries like it is now. In Japan but also at SOA. High placed people @SOA work lots of hours on this item. I see it as growing pains. Name one brand that has grown such a long period in a row? The company is working 110% all the time.
KIA/Hyundai



But, how often is SOA replacing engines?
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Old 05-13-2019, 02:08 PM   #21
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I certainly won't say they have the "best" interiors; but, I sit in lots of different cars we get in on trades and I just don't see the hubbub about these other companies(outside luxury). Quality wise, I see hard plastics, loose controls, gaps that are not even....

I'm just glad I am not soo picky. Radios are fine to me. My hearing isn't soo good to tell much of a difference. Yes, I CAN hear certain differences(my boss is a musician and has shown me); but, I'm not butt hurt over it. For me, as long as I can get it louder, I am fine. And before the detractors come in, that would be equal on ANY car. This is not Subaru specific(refer to the beginning of this statement). I have taken other cars when going to training. Just like any car I own, I wouldn't care if the dash was plastic. I don't caress/molest my car driving down the road.
Also not an interior snob. But Subaru stereos are awful.
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Old 05-13-2019, 02:34 PM   #22
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Meh, you're picking up a signal from a station in God knows where off a piece of metal hanging off the car.

Meh.


I'm just happy noises come out when I turn it on.



Yes, this is basically me.


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Old 05-13-2019, 03:01 PM   #23
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KIA/Hyundai



But, how often is SOA replacing engines?
89months grow in one Rush is unseen.
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Old 05-13-2019, 03:37 PM   #24
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89months grow in one Rush is unseen.
Was not intended to diminish SOA in anyway. I remember when they were ~250k units annual Just showing another example of growth outpacing quality, but biting pretty damn hard.
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Old 05-13-2019, 06:57 PM   #25
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...And I'm still a bit pissed that we cannot have someone in the passenger seat for 3+ months because of the airbag nonsense. Pretty poor support for your customers Subaru...
How do you want them to handle it? Literally MILLIONS of cars affected. These things don't just grow on trees.

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Originally Posted by Pre View Post
Also not an interior snob. But Subaru stereos are awful.
Yeah. Not arguing at all. Just not on my high list luckily. Though, I haven't been "spoiled" on a H/K unit yet either. My "best" system would have to have been my '08 STI.

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Was not intended to diminish SOA in anyway. I remember when they were ~250k units annual Just showing another example of growth outpacing quality, but biting pretty damn hard.
LOL. That was just 9 years ago. Lets go back to the pre-200K(like, all of them pre-2006) years.
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