SOA Reports March Sales Growth of 102%

[chanomatik]

https://seekingalpha.com/news/367875...-growth-of-102

• Subaru (OTCPK:FUJHY) reports best-ever March sales +102% to 65,726 units. Q1 sales +23% to 160,426 units.

• Sales growth by model: Ascent +26.6% to 5,111 units; Forester +123.2% to 21,005 units; Outback +99% to 17,053 units; Crosstrek +175.9% to 14,065 units; BRZ +111.4% to 241 units; WRX/STI +69.1% to 2,290 units; Impreza +51.8% to 3,636 units.

"Subaru of America and our retailers celebrate our best-ever March sales results, as well as the best first quarter sales in our brand's 53-year history," said Thomas J. Doll, President and CEO of Subaru of America, Inc. "The momentum behind this sales record is the continued trust and loyalty of our owners, which we were honored to see recognized by the 2021 Kelley Blue Book Brand Image Awards, which named Subaru the Most Trusted Brand for the seventh consecutive year, Best Overall Brand for the second consecutive year (and four out of the last six years), as well as Kelley Blue Book's Best Performance Brand for the second consecutive year."

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[JustyWRC]

BRZ up 111%!!!!!!!

47% YTD!

[4S-TURBO]

Crosstrek +176%. I guess it maybe could be from the 2.5 model? Or the numbers last March were down from COVID and sales weren't that good.

[SoDealer]

Originally Posted by 4S-TURBO

Crosstrek +176%. I guess it maybe could be from the 2.5 model? Or the numbers last March were down from COVID and sales weren't that good.

March 2019 Crosstrek sales were 9,704. Last March 5,098.

[JustyWRC]

Originally Posted by 4S-TURBO

Crosstrek +176%. I guess it maybe could be from the 2.5 model? Or the numbers last March were down from COVID and sales weren't that good.

No doubt a combination of both. I don't know why; but, I haven't been paying attention to the numbers we sell. I'll get in the car with the customer and not even think twice to make note of "Sport/Limited" over the rest. I couldn't honestly tell you without digging a bunch which we sell more. I'd wager it's the 2.5 though.

We're certainly a contributor to that 102% increase. That's right at the same percentage of our increase. Our sister store was more like 40%.

[4S-TURBO]

Odd not odd: Where's the Legacy?

[R P]

More info...
https://www.prnewswire.com/news-rele...301260966.html

[oichan]

Good for them. I really like my Forester for what it is.

[R P]

Past year comparisons not going to be as meaningful for a while, because of the pandemic effect last year.

But looks like Forester retaining its lead over Outback, and Ascent falling further behind.

[VarmintCong]

Originally Posted by R P

Past year comparisons not going to be as meaningful for a while, because of the pandemic effect last year.

Yup, my 401k is up 89% as of 3/31/2021 (compared to a year ago). Meaningless really.

[Scooby-Doode]

Originally Posted by VarmintCong

Yup, my 401k is up 89% as of 3/31/2021 (compared to a year ago). Meaningless really.

Ohh wow. I wanna see what you got in your portfolio.

[JustyWRC]

% increase, yeah. Don't pay too much attention to.

BEST ever March.....now, that's saying something.

[VarmintCong]

Originally Posted by Scooby-Doode

Ohh wow. I wanna see what you got in your portfolio.

The S&P500 is up 71% from March 31 2020 to 2021.

Mine is only up more cause it's more volatile stuff so it was down more than the S&P500 last March (it's all mining stocks).

Comparisons to March 2020 aren't meaningful, that's my point.

[VarmintCong]

Originally Posted by JustyWRC

BEST ever March.....now, that's saying something.

It's saying that if you give away $2 trillion dollars you'll get a lot of shopping.

Porsche had its best ever quarter in Q4 last year, and second best ever in Q1 this year.

[SoDealer]

Originally Posted by VarmintCong

It's saying that if you give away $2 trillion dollars you'll get a lot of shopping.

Porsche had its best ever quarter in Q4 last year, and second best ever in Q1 this year.

Subaru's average buyer is above the $75k stimmy threshold. Porsche's is way above. There are many factors at play, but the stimulus check's effect is minimized.

[subyski]

Originally Posted by VarmintCong

The S&P500 is up 71% from March 31 2020 to 2021.

Mine is only up more cause it's more volatile stuff so it was down more than the S&P500 last March (it's all mining stocks).

Comparisons to March 2020 aren't meaningful, that's my point.

Statistics at its finest. If you go back to the beginning to mid-February 2020, then the S&P is up around 18%.

[Angelus911]

Originally Posted by SoDealer

Subaru's average buyer is above the $75k stimmy threshold. Porsche's is way above. There are many factors at play, but the stimulus check's effect is minimized.

$150k for a married couple is well within Subaru’s demographic

[VarmintCong]

Originally Posted by SoDealer

Subaru's average buyer is above the $75k stimmy threshold. Porsche's is way above. There are many factors at play, but the stimulus check's effect is minimized.

The stimmy checks go to $160k married couples, and it’s AGI so if you make $200k and have a 401k and a house you qualify. If you have two kids you got $5600 plus an extra $1000 child credit.

Porsche buyers saw their stock portfolios explode upwards in 2020 and 2021 thanks to $10 trillion in stimulus. Porsche sales perfectly track the stock market.

Heck even your average Subaru buyer did great in the markets the last 12 years.

[JustyWRC]

Originally Posted by VarmintCong

It's saying that if you give away $2 trillion dollars you'll get a lot of shopping.

Porsche had its best ever quarter in Q4 last year, and second best ever in Q1 this year.

Yeah. Would be interesting to see actual numbers. My only point against this is Subaru buyers are typically the more financially stable ones. 13 years ago, Subaru was the only manufacturer to post an increase. I think this is a little different; but, not much. The only thing, I think, that really hurt sales last year was the shutdown of dealers. That was mostly in the north. Southern dealers didn't shut down in nearly as much numbers. We never did. Had all local governments listed car sales as "essential", maybe numbers would have been a lot higher. Certainly not "normal" levels; but, much better than the 60% drop.

[VarmintCong]

Originally Posted by JustyWRC

Yeah. Would be interesting to see actual numbers. My only point against this is Subaru buyers are typically the more financially stable ones. 13 years ago, Subaru was the only manufacturer to post an increase. I think this is a little different; but, not much. The only thing, I think, that really hurt sales last year was the shutdown of dealers. That was mostly in the north. Southern dealers didn't shut down in nearly as much numbers. We never did. Had all local governments listed car sales as "essential", maybe numbers would have been a lot higher. Certainly not "normal" levels; but, much better than the 60% drop.

Subaru was doing great before so no surprise that’s continuing. But the reason car sales were so high in Covid is because of the massive stimulus, not direct checks so much as the stock inflation and 0% interest rates. Driving dropped a ton last year so you should not see massive car buying, unless people are flush with new money.

Think about the numbers. The Fed and government pumped $10 trillion into the markets and economy in one year. Total cars and truck sales are about half a trillion dollars a year.

[JustyWRC]

Originally Posted by VarmintCong

Subaru was doing great before so no surprise that’s continuing. But the reason car sales were so high in Covid is because of the massive stimulus, not direct checks so much as the stock inflation and 0% interest rates. Driving dropped a ton last year so you should not see massive car buying, unless people are flush with new money.

Think about the numbers. The Fed and government pumped $10 trillion into the markets and economy in one year. Total cars and truck sales are about half a trillion dollars a year.

Yeah; but, Subaru IS an outlier. For the past 13 years, they've done an amazing thing. They have outpaced the industry month after month, year after year the whole time. What you are saying surely has it's part. I just don't think it's as big a part of Subaru's story as you seem to think.

[bemani]

Originally Posted by R P

Past year comparisons not going to be as meaningful for a while, because of the pandemic effect last year.

Seriously. Not hard to do better than last March when almost everything was shut down and everyone actually was staying at home before they got tired of being shut-ins.

[VarmintCong]

Originally Posted by JustyWRC

Yeah; but, Subaru IS an outlier. For the past 13 years, they've done an amazing thing. They have outpaced the industry month after month, year after year the whole time. What you are saying surely has it's part. I just don't think it's as big a part of Subaru's story as you seem to think.

Yeah I was speaking of the car industry in general, I don’t think Subaru benefitted more than any other and maybe less than someone like Porsche.

[SoDealer]

Originally Posted by bemani

Seriously. Not hard to do better than last March when almost everything was shut down and everyone actually was staying at home before they got tired of being shut-ins.

Best. March. Ever.

[Straight6]

2,290 WRX/STI sold ...