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Old 03-02-2017, 09:13 AM   #1
banyan
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News Subaru of America reports record February sales (2017)


Subaru of America, Reports record February sales (2017)
  • Record February - monthly sales increase 8.3 percent over February 2016
  • 63 consecutive months of yearly month-over-month growth
  • Best February ever for Outback, Forester, Crosstrek and WRX/WRX STI
  • 36 consecutive months of more than 10,000 Outbacks sold
  • 43 consecutive months of more than 10,000 Foresters sold

Cherry Hill, N.J. - Subaru of America, Inc. today reported 45,500 vehicle sales for February 2017, an 8.3 percent increase over February 2016, and the best February in the history of the company. The company also reported year-to-date sales of 89,379 vehicles, a 7.5 percent gain over the same period in 2016. These results build on strong sales from 2016 where Subaru achieved its eight consecutive year of sales records and exceeded 615,000 annual sales – a first in the company’s history.

February marked the 36th consecutive month of 40,000+ vehicle sales for the company. Outback, Forester, Crosstrek and WRX/WRX STI sales were notably strong as each model achieved its best February ever. Impreza sales for February 2017 increased 31.5 percent over the same month in 2016.

“As we enter our 50th Anniversary Jubilee Year, we are off to the best start to a calendar year in the history of our franchise,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “We are sincerely grateful to our retailers for their continued dedication in making these historic results possible”.

“We are excited we could finish with the best February ever for the Outback, Forester, Crosstrek and WRX/WRX STI, as well as impressive growth for the newly-introduced 2017 Impreza,” said Jeff Walters, senior vice president of sales for Subaru of America. “We anticipate continued success throughout the year given the strength we have across our line-up.”

Earlier in the month, the 2017 Impreza, when equipped with EyeSight and LED Steering Responsive Headlights, received the 2017 TOP SAFETY PICK+ award from the Insurance Institute for Highway Safety (IIHS). Subaru also won in two major categories of the Kelley Blue Book 2017 5-Year Cost to Own Awards. This year’s honors, which recognize brands and new vehicles with the lowest projected ownership costs, were awarded to Subaru for “Best Brand” and the 2017 Crosstrek for “Best Compact SUV/Crossover.” In addition, the 2017 Outback made Kelley Blue Book’s 12 Best Family Cars of 2017 list for the “Best Two-Row SUVs for Families” category.



http://media.subaru.com/pressrelease...february-sales

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Old 03-02-2017, 12:19 PM   #2
Pre
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WRX/STI loss again, but the wrx is holding pretty good for its' 3rd year. Geez the BRZ. I hope for them the refresh starts turnin that around. I, disagree with Justy there, and hope it stays. But not if it means it comes at the expense of a turbo 5 door.
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Old 03-02-2017, 02:20 PM   #3
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WRX/STI makes up more than I expected for sales... I don't see why they don't slap that engine/drive train into the Crosstrek/legacy and make a damn hatchback. If Subaru didnt joint built the BRZ with Toyota that model would have been dropped long ago.
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Old 03-02-2017, 03:04 PM   #4
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Quote:
Originally Posted by MtnXfreeride View Post
WRX/STI makes up more than I expected for sales...
One word: automatic. They averaged around a thousand per month in the previous gen, iirc. And yes, they should do a damned Crosstrek XT.
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Old 03-02-2017, 03:37 PM   #5
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Quote:
Originally Posted by Promit View Post
One word: automatic. They averaged around a thousand per month in the previous gen, iirc. And yes, they should do a damned Crosstrek XT.
This current WRX/STI has been a home run in the sales department. Much higher sales than any other generation of WRX/STI.
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Old 03-03-2017, 07:00 PM   #6
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Originally Posted by heavyD View Post
This current WRX/STI has been a home run in the sales department. Much higher sales than any other generation of WRX/STI.
I see them everywhere, same with the GTI.
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Old 03-03-2017, 07:52 PM   #7
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Quote:
Originally Posted by Pre View Post
WRX/STI loss again, but the wrx is holding pretty good for its' 3rd year. Geez the BRZ. I hope for them the refresh starts turnin that around. I, disagree with Justy there, and hope it stays. But not if it means it comes at the expense of a turbo 5 door.

WRX/STI sales were better than last Feb....

And what are you disagreeing with me about? I'm confused.
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Old 03-03-2017, 08:32 PM   #8
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Quote:
Originally Posted by JustyWRC View Post
WRX/STI sales were better than last Feb....

And what are you disagreeing with me about? I'm confused.
It was down the previous month.

Second part, you've said how you wouldn't mind at all if it was dropped perm.
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Old 03-04-2017, 01:29 AM   #9
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Quote:
Originally Posted by Pre View Post
It was down the previous month.

Second part, you've said how you wouldn't mind at all if it was dropped perm.

I see. You said again.

I wouldn't mind if it's dropped. Wouldn't mind seeing what they have up their sleeve either.
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Old 03-04-2017, 09:14 AM   #10
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I just want to see a leaked production forecast. We need a mole at subaru.
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Old 03-04-2017, 10:53 AM   #11
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news like this is similar to seeing your sexy ex-gf with the killer bod marry some ugly rich dork, pump out 3 - 4 kids, and become grossly overweight. sure, she will live comfortably for the rest of her life, lives in a nicer home, and will take nicer vacations, but she will never again turn heads the way she once did. so sad
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Old 03-06-2017, 08:44 AM   #12
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Legacy isn't doing so well. The whole mid-size/large-size sedan segment is down. I wonder how it is doing in relation to that segment as a whole?

How many Legacy people just went with an OB or Forester?

Peace,

Greg
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Old 03-06-2017, 04:43 PM   #13
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Quote:
Originally Posted by b4wantab View Post
Legacy isn't doing so well. The whole mid-size/large-size sedan segment is down. I wonder how it is doing in relation to that segment as a whole?

How many Legacy people just went with an OB or Forester?

Peace,

Greg

I would say a few; but, hold on just a sec. Let's see how the 2018 refresh does.
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Old 03-06-2017, 10:31 PM   #14
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Quote:
Originally Posted by b4wantab View Post
Legacy isn't doing so well. The whole mid-size/large-size sedan segment is down. I wonder how it is doing in relation to that segment as a whole?

How many Legacy people just went with an OB or Forester?

Peace,

Greg
It was one of 3 midsized sedans up for the year in 2016. It also gained market share.
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Old 03-06-2017, 10:56 PM   #15
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Quote:
Originally Posted by JustyWRC View Post
I would say a few; but, hold on just a sec. Let's see how the 2018 refresh does.
Very good refresh, but they needed to add a little more spice to get it noticed. Even offering the Sport trim on the H6 would've helped. I predict flat sales or increased incentives, or both.
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