Welcome to the North American Subaru Impreza Owners Club Tuesday July 25, 2017
Home Forums WikiNASIOC Products Store Modifications Upgrade Garage
Go Back   NASIOC > NASIOC General > News & Rumors > Non-Subaru News & Rumors

Welcome to NASIOC - The world's largest online community for Subaru enthusiasts!
Welcome to the NASIOC.com Subaru forum.

You are currently viewing our forum as a guest, which gives you limited access to view most discussions and access our other features. By joining our community, free of charge, you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is free, fast and simple, so please join our community today!

If you have any problems with the registration process or your account login, please contact us.
* Registered users of the site do not see these ads. 
Thread Tools Display Modes
Old 01-31-2006, 09:39 AM   #1
Scooby Guru
Member#: 5126
Join Date: Mar 2001
Location: www.nugateway.com
Default Kermit the Frog & Ford Escape Hybrid in SuperBowl Ad Campaign

Kermit the Frog & Ford Escape Hybrid in SuperBowl Ad Campaign


Kermit the Frog to appear in an integrated print, television and digital marketing campaign for the Ford Escape Hybrid that debuts during Super Bowl XL in Detroit.

Two “stars” with impeccable green credentials – will appear together in a 30-second commercial in the second quarter of the big game, just before half time.

Ford has committed to build 250,000 hybrids by 2010, as part of a corporate commitment to American Innovation

DEARBORN, Mich., Jan. 30, 2006 – Kermit the Frog, celebrated actor, author, singer, journalist and expert on all things green, will appear in a new integrated marketing campaign for the Ford Escape Hybrid that will debut during the second quarter of Super Bowl XL on Feb. 5.

In the 30-second ad spot developed for Super Bowl XL by JWT Detroit, Ford’s advertising agency of record, Kermit will encounter the Escape Hybrid – the world’s first hybrid SUV – while exploring the great outdoors. The full story line will be kept secret until the Super Bowl.

“There’s no better judge of what’s green than Kermit the frog,” said Cisco Codina, Group Vice President, North America Marketing, Sales and Service. “Ford is the hybrid leader among American car companies, and we’re going to use platforms like the Super Bowl to make sure people understand that our commitment to design, safety and technology innovation is real – and on the market today. Kermit makes that message accessible to multiple generations of people all over the world.”

Introduced in 2004, the Ford Escape Hybrid was America’s first hybrid, the world’s first hybrid SUV and it remains the most fuel-efficient SUV on the planet. It was named 2005 North American Truck of the Year at the North American International Auto Show in Detroit for combining traditional SUV versatility with the efficiency of hybrid technology.

The Super Bowl commercial will kick off a broader campaign for the Escape Hybrid featuring Kermit. The campaign – which will consist of television, print, digital and outdoor advertising – will showcase Ford’s commitment to technologies like hybrids that reduce air pollution, lessen America’s dependence on foreign oil and save families money at the pump.

After the Super Bowl, Ford Escape Hybrid ads featuring Kermit will appear throughout the year, including on hit shows such as American Idol (Fox), CSI: Miami (CBS) and the Barbara Walters Academy Awards Special (ABC). Print ads will appear in influential automotive-enthusiast magazines, business publications, and newsweeklies. Digital advertising will appear on ESPN, MSN, America Online, and the Washington Post.

“Ford and Kermit are a match made in heaven; they’re both American icons, both family-oriented and they’re both green,” said George S. Rogers, President and CEO, JWT Detroit. “Kermit the Frog is an absolute celebrity and we’re thrilled to have him on board to tell the Escape Hybrid story.”

About the Ford Escape Hybrid

The Ford Escape Hybrid has both a highly efficient gasoline engine and an advanced electric motor. As a full hybrid, it can operate in gas-only, electric-only or under the power of both. A sophisticated control system automatically chooses the most efficient power source for any driving situation. For example, when stopped in traffic or driving at low speeds, the Escape Hybrid can run on pure electric power. Front-wheel-drive models achieve an EPA-estimated 36 miles per gallon in city driving, and can travel up to 500 miles on a single tank of gas.

Ford has committed to build 250,000 hybrids by 2010, as part of a corporate commitment to American Innovation. In addition to the Ford Escape and Mercury Mariner Hybrids that are on the road today, Ford has announced plans to build hybrid versions of the Ford Fusion, Ford Edge, Ford Five Hundred, Mercury Montego, Mercury Milan and Lincoln MKX.

About Kermit the Frog

Born May 9, 1955, Kermit the Frog made his first television appearance in Washington, D.C. in 1955. He rose to prominence in the early 1970s as a regular on the hit New York City-based children’s show Sesame Street (PBS), where his “man-on-the-street” interviews with nursery rhyme characters became an integral part of the award-winning program. Later, he served as host of the award-winning syndicated television program, The Muppet Show, which aired 1976 – 1981. His movie credits include The Muppet Movie (1979), The Great Muppet Caper (1981), The Muppets Take Manhattan (1984), The Muppet Christmas Carol (1992), Muppet Treasure Island (1996) and Muppets From Space (1999). Kermit's song "The Rainbow Connection" was also a big hit from The Muppet Movie (it is also the only movie song sung by a frog to be nominated for an Academy Award).

Kermit published One Frog Can Make A Difference, Kermit's Guide to Life in 1993 in hardcover with Pocket Books. In 1996, he gave a commencement speech at Southampton College in which he came out as an environmentalist.

Kermit has made a number of guest appearances. In 1979, Kermit was a guest host for the Tonight Show, substituting for Johnny Carson. He continued to make appearances long after The Muppet Show ended in 1981. In 1987, Kermit and other Muppet characters co-hosted an ABC News special and he was also given the great honor of being the Grand Marshal of the Tournament of Roses Parade in 1996. As an April Fool's joke, Kermit hosted CNN's Larry King Live in 1994 and 2002 and has appeared on Extreme Makeover: Home Edition.
* Registered users of the site do not see these ads.
NYCshopper is offline   Reply With Quote
Sponsored Links
* Registered users of the site do not see these ads.
Old 01-31-2006, 10:27 AM   #2
Scooby Guru
Member#: 4419
Join Date: Feb 2001
Chapter/Region: MWSOC
Location: Carol Stream, IL
2002 S2K - 2013 ISP
i don't have a wrx


I guess its not easy being green.
Achilles38WRX is offline   Reply With Quote
Old 01-31-2006, 02:20 PM   #3
Always under your radar!
Member#: 1568
Join Date: May 2000
Location: Hawtlanta!!!

Kermit... my man... The frog and Ford... not a good mix
BigElm is offline   Reply With Quote
Old 01-31-2006, 03:30 PM   #4
Scooby Specialist
Member#: 11107
Join Date: Oct 2001
Chapter/Region: RMIC
Location: Rky Mtn High
2015 WRX STi
Crystal White Pearl


That rumbling you just felt was Jim Henson spinning in his grave.
gargleblaster is offline   Reply With Quote
Old 02-02-2006, 05:17 PM   #5
Scooby Specialist
Member#: 1209
Join Date: Apr 2000
Location: Wheaton, MD

Ford really does need to work on their green branding - no one, not Toyota or Honda has done anything like what they've done at River Rouge w/ Will McDonough (Cradle to Cradle). Sure they have a long way to go in the product lineup, but they do deserve a little recognition. Should be a fun ad.
gumball is offline   Reply With Quote

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Ford Escape Hybrid Police Package Gil Off-Topic 49 03-21-2008 04:44 PM
Disturbing Kermit the Frog video Erudition Off-Topic 13 04-18-2007 04:13 PM
Ford Escape Hybrid E85 (Ethanol) NYCshopper Non-Subaru News & Rumors 0 01-25-2006 08:57 AM
Who has the 6th & 7th Initial D in English? Gravel Girl Southern California Impreza Club Forum -- SCIC 34 09-29-2004 07:29 PM
How much do the 04 & 05 STi's cost in MD? Undepelo General Community 4 07-14-2004 04:33 PM

All times are GMT -4. The time now is 03:30 PM.

Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2017, Jelsoft Enterprises Ltd.
Powered by Searchlight © 2017 Axivo Inc.
Copyright ©1999 - 2017, North American Subaru Impreza Owners Club, Inc.